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Hi, I'm Ian Shannon, a collaborative team player passionate about growth marketing and customer-perspective communication. I specialize in campaign strategy and automation, leveraging scientific methods like A/B testing and data analysis to continuously improve campaign performance. With my experience using tools like Hubspot and Eloqua, I've built and led successful email marketing programs that drive revenue and enhance customer engagement. I enjoy working closely with teams to optimize resources, implement best practices, and deliver measurable marketing outcomes.…Hi, I'm Ian Shannon, a collaborative team player passionate about growth marketing and customer-perspective communication. I specialize in campaign strategy and automation, leveraging scientific methods like A/B testing and data analysis to continuously improve campaign performance. With my experience using tools like Hubspot and Eloqua, I've built and led successful email marketing programs that drive revenue and enhance customer engagement. I enjoy working closely with teams to optimize resources, implement best practices, and deliver measurable marketing outcomes.

Ian Shannon

Marketing Automation Specialist, Growth Marketer, Marketing Strategist, +2

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Hi, I'm Ian Shannon, a collaborative team player passionate about growth marketing and customer-perspective communication. I specialize in campaign strategy and automation, leveraging scientific methods like A/B testing and data analysis to continuously improve campaign performance. With my experience using tools like Hubspot and Eloqua, I've built and led successful email marketing programs that drive revenue and enhance customer engagement. I enjoy working closely with teams to optimize resources, implement best practices, and deliver measurable marketing outcomes.…Hi, I'm Ian Shannon, a collaborative team player passionate about growth marketing and customer-perspective communication. I specialize in campaign strategy and automation, leveraging scientific methods like A/B testing and data analysis to continuously improve campaign performance. With my experience using tools like Hubspot and Eloqua, I've built and led successful email marketing programs that drive revenue and enhance customer engagement. I enjoy working closely with teams to optimize resources, implement best practices, and deliver measurable marketing outcomes.

Available to hire

Hi, I’m Ian Shannon, a collaborative team player passionate about growth marketing and customer-perspective communication. I specialize in campaign strategy and automation, leveraging scientific methods like A/B testing and data analysis to continuously improve campaign performance.

With my experience using tools like Hubspot and Eloqua, I’ve built and led successful email marketing programs that drive revenue and enhance customer engagement. I enjoy working closely with teams to optimize resources, implement best practices, and deliver measurable marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Email Marketing Manager at Pneumatic Scales Angelus (PSA)

June 1, 2024 - Present

Led the email marketing program end to end for a manufacturing company specializing in custom canning and filling machines. Realigned internal resources, implemented the Hubspot tool, taught best practices to leadership, unified customer data from Zoominfo and Dynamics CRM, and reported outcomes to global leadership. Acted as Hubspot Subject Matter Expert, implemented reporting dashboards and key integrations, improved landing pages, and engineered campaign automations. Partnered with content team to optimize email quality and managed one direct report focused on professional growth.

Senior Marketing Automation Analyst at Quest Software

June 1, 2024 - July 18, 2025

Oversaw email campaign implementation, analysis, and reporting using Eloqua in a SaaS company focused on data management and info security. Generated $3.1 million in revenue in one fiscal year. Built nurture programs across 7 software products with 26 campaigns including strategy, segmentation, implementation, and analysis. Trained 4 new staff members and reported channel performance bi-monthly and quarterly to leadership.

Email Automation Specialist at AAFMAA Wealth Management & Trust (AWM&T)

October 1, 2022 - July 18, 2025

Owned the email marketing program end-to-end for an investment management firm dedicated to enabling veterans to build wealth. Designed and executed campaign design, targeting, evergreen content, and flows using Hubspot. Generated $1.1 million in assets under management in one fiscal year. Implemented continuous A/B testing and brought core marketing functions in-house saving the company $100,000 in the first six months. Initiated a company-wide process for marketing automation and CRM software selection.