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As a seasoned Social Media Manager with years of experience in strategic communications and executive-level account management, I specialize in building trustworthy relationships with external stakeholders to advance mission-critical objectives. I bring a proven ability to craft and deliver high-impact messaging tailored to senior audiences, with a deep expertise in tech-driven content and narrative alignment. Staying human-centered is important to me; it’s what helps me approach each project with empathy and purpose. I'm always looking for opportunities to learn, stretch my thinking, and contribute in ways that truly make a difference—for both the team and the bigger picture.…As a seasoned Social Media Manager with years of experience in strategic communications and executive-level account management, I specialize in building trustworthy relationships with external stakeholders to advance mission-critical objectives. I bring a proven ability to craft and deliver high-impact messaging tailored to senior audiences, with a deep expertise in tech-driven content and narrative alignment. Staying human-centered is important to me; it’s what helps me approach each project with empathy and purpose. I'm always looking for opportunities to learn, stretch my thinking, and contribute in ways that truly make a difference—for both the team and the bigger picture.

Matea Unfred

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As a seasoned Social Media Manager with years of experience in strategic communications and executive-level account management, I specialize in building trustworthy relationships with external stakeholders to advance mission-critical objectives. I bring a proven ability to craft and deliver high-impact messaging tailored to senior audiences, with a deep expertise in tech-driven content and narrative alignment. Staying human-centered is important to me; it’s what helps me approach each project with empathy and purpose. I'm always looking for opportunities to learn, stretch my thinking, and contribute in ways that truly make a difference—for both the team and the bigger picture.…As a seasoned Social Media Manager with years of experience in strategic communications and executive-level account management, I specialize in building trustworthy relationships with external stakeholders to advance mission-critical objectives. I bring a proven ability to craft and deliver high-impact messaging tailored to senior audiences, with a deep expertise in tech-driven content and narrative alignment. Staying human-centered is important to me; it’s what helps me approach each project with empathy and purpose. I'm always looking for opportunities to learn, stretch my thinking, and contribute in ways that truly make a difference—for both the team and the bigger picture.

Available to hire

As a seasoned Social Media Manager with years of experience in strategic communications and executive-level account management, I specialize in building trustworthy relationships with external stakeholders to advance mission-critical objectives. I bring a proven ability to craft and deliver high-impact messaging tailored to senior audiences, with a deep expertise in tech-driven content and narrative alignment. Staying human-centered is important to me; it’s what helps me approach each project with empathy and purpose. I’m always looking for opportunities to learn, stretch my thinking, and contribute in ways that truly make a difference—for both the team and the bigger picture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Communications & Social Media Manager at Microsoft

December 1, 2021 - Present

Created audience-tailored messaging to streamline AI transformation strategies, enabling executive buy-in & team-wide alignment. Leveraged internal platforms, including Viva Engage and SharePoint, to modernize internal communications and knowledge sharing—monitoring engagement metrics to guide ongoing content optimization and tool adoption, resulting in an increase in sales meeting attendance by over 80%. Developed clear, action-oriented messaging to support organizational changes, including leadership transitions and new strategic initiatives—working closely with senior communications leads to ensure message alignment and seller readiness. Produced executive-level decks and comms frameworks to communicate AI-driven transformations in sales and operations, facilitating understanding and alignment across business units. Implemented SharePoint governance for centralized access to comms plans, campaign results, and internal resources—streamlining collaboration across teams.

Senior Consultant at AG Consulting Partners

December 1, 2024 - Present

Project Manager at Microsoft

December 1, 2024 - Present

Executive Communications Social Media Manager at Delightful Communications

October 31, 2024 - July 18, 2025

Tailored copy for Microsoft and Intel executives to distribute through internal and external communications including department newsletters, long-form blogs, social media articles, and short-form social media posts. Spearhead high visibility, high impact social campaigns to achieve global communications goals across LinkedIn, TikTok, Instagram, YouTube and Twitter/X resulting in increased brand engagement by over 125% within the first 6 months of owning the account. Led monthly meetings to brief stakeholders on proposed strategies, analytics-driven social media campaigns, and deliverables to address complex and important industry narratives. Analyzed platform analytics and user behavior trends to inform content strategy; delivered executive-level reports and actionable insights that shaped quarterly planning and increased efficiency in content output by 40%.

Executive Communications Social Media Manager at Microsoft

August 31, 2023 - July 18, 2025

Led the end-to-end development of integrated social media campaigns across LinkedIn, Instagram, and emerging platforms, resulting in a 60% year-over-year increase in engagement and a 45% growth in follower base. Directed the strategic positioning of C-suite executives on social media, crafting thought leadership content that enhanced executive visibility and strengthened brand authority within key industry segments. Lead LinkedIn strategy, positioning C-suite executive as a thought leader. Leverage AI tools to streamline content workflows, boosting published engagement by 140% & improving approval efficiency. Spearhead quarterly newsletter, collaborating with SMEs to deliver timely, strategic communications to 800+ internal recipients. Manage SharePoint site, ensuring organization-wide access to up-to-date information.

Executive Communications Social Media Manager at JeffreyM Consulting

November 30, 2023 - July 18, 2025

Tailored copy for executives to distribute through multiple communications channels and led social campaigns resulting in increased engagement.

Operations Engagement Manager at Microsoft

November 30, 2023 - July 18, 2025

Acted as a trusted advisor in the production of partner communications and the development of digital marketing content published on Microsoft’s Partner Center. Collaborated with global stakeholders to develop cross-functional messaging for PR campaigns on short timelines, ensuring that reactive press inquiries and tier one press announcements were managed effectively.

Executive Communications Social Media Manager at HDG Architecture

December 31, 2021 - July 18, 2025

Developed and led multi-channel social media strategies that increased brand engagement by 60% YoY, driving significant growth in audience size, reach, and conversions across LinkedIn, Instagram, X (Twitter), and TikTok. Managed and mentored a team of content creators, ensuring brand consistency and performance alignment across campaigns while fostering professional development and creative excellence. Launched data-driven paid and organic campaigns that resulted in a 4x return on ad spend (ROAS), leveraging A/B testing and audience segmentation to optimize performance. Collaborated cross-functionally with project design, advertising, and product teams to integrate social media into larger brand initiatives, leading to a 35% uptick in campaign-driven web traffic and a 20% increase in lead generation.

Social Media Manager at The Myrtle Leaf

January 31, 2021 - July 18, 2025

Established the company’s brand presence on social media and ensured branding alignment across all external communications. Developed, executed, and managed paid media campaigns on LinkedIn, Twitter, Facebook, and Instagram. Tailored organic and paid content strategies through analysis of content performance. All campaigns optimized with a data-driven approach to improve reach and grow the brand’s visibility.