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Hi, I'm Harita Patel, a versatile and results-driven digital marketer with experience in managing B2B social media advertising campaigns for midmarket and enterprise accounts. I blend strategic planning with hands-on execution across social media marketing, copywriting, bid management, and performance analysis to help brands convert reach into measurable success without losing their brand soul. Throughout my career working with agencies, startups, and academic environments, I've developed a strong ability to optimize and deliver marketing strategies that drive client growth. Whether running LinkedIn Ads, programmatic campaigns, or influencer activations, I focus on data-backed reporting and audience segmentation to achieve impactful results.…Hi, I'm Harita Patel, a versatile and results-driven digital marketer with experience in managing B2B social media advertising campaigns for midmarket and enterprise accounts. I blend strategic planning with hands-on execution across social media marketing, copywriting, bid management, and performance analysis to help brands convert reach into measurable success without losing their brand soul. Throughout my career working with agencies, startups, and academic environments, I've developed a strong ability to optimize and deliver marketing strategies that drive client growth. Whether running LinkedIn Ads, programmatic campaigns, or influencer activations, I focus on data-backed reporting and audience segmentation to achieve impactful results.

Harita Patel

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I'm Harita Patel, a versatile and results-driven digital marketer with experience in managing B2B social media advertising campaigns for midmarket and enterprise accounts. I blend strategic planning with hands-on execution across social media marketing, copywriting, bid management, and performance analysis to help brands convert reach into measurable success without losing their brand soul. Throughout my career working with agencies, startups, and academic environments, I've developed a strong ability to optimize and deliver marketing strategies that drive client growth. Whether running LinkedIn Ads, programmatic campaigns, or influencer activations, I focus on data-backed reporting and audience segmentation to achieve impactful results.…Hi, I'm Harita Patel, a versatile and results-driven digital marketer with experience in managing B2B social media advertising campaigns for midmarket and enterprise accounts. I blend strategic planning with hands-on execution across social media marketing, copywriting, bid management, and performance analysis to help brands convert reach into measurable success without losing their brand soul. Throughout my career working with agencies, startups, and academic environments, I've developed a strong ability to optimize and deliver marketing strategies that drive client growth. Whether running LinkedIn Ads, programmatic campaigns, or influencer activations, I focus on data-backed reporting and audience segmentation to achieve impactful results.

Available to hire

Hi, I’m Harita Patel, a versatile and results-driven digital marketer with experience in managing B2B social media advertising campaigns for midmarket and enterprise accounts. I blend strategic planning with hands-on execution across social media marketing, copywriting, bid management, and performance analysis to help brands convert reach into measurable success without losing their brand soul.

Throughout my career working with agencies, startups, and academic environments, I’ve developed a strong ability to optimize and deliver marketing strategies that drive client growth. Whether running LinkedIn Ads, programmatic campaigns, or influencer activations, I focus on data-backed reporting and audience segmentation to achieve impactful results.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Work Experience

Event and Media Project Coordinator at St Lawrence College

March 31, 2024 - July 18, 2025

Coordinated vendors and logistics for events under a new venture, improving operational efficiency by 15% and ensuring compliance. Assisted associate managers in planning media advertising and paid media campaigns targeting diverse audiences. Developed strategic floor plans and boosted attendee experience by 20%. Created content using Canva and Instagram with copywriting, keyword research, and optimization techniques to increase visibility by 25% and engagement by 30%. Managed CRM-based attendee lists and vendor contracts using Microsoft Office and Monday.com, enhancing productivity and reporting accuracy. Supported campaign planning aligned with B2B social media advertising goals, and assisted in bid management and ROI analysis.

Social Media Assistant at Black Dog Hospitality Group

September 30, 2023 - July 18, 2025

Oversaw digital presence of four restaurants, launching targeted social media advertising campaigns via Hootsuite that significantly increased engagement. Executed LinkedIn Ads to expand reach and better connect with target audiences. Collaborated with associate manager to monitor performance metrics and refine content strategy to meet KPIs. Enhanced client relationships and traffic through audience segmentation and localized content delivery. Managed segmented newsletters and automated flows via Mailchimp, yielding a 10% increase in customer renewals. Supported bid adjustments and cross-selling efforts in a fast-paced marketing agency environment.

Influencer Marketing Manager at Mishkon International Group

February 28, 2022 - July 18, 2025

Led influencer-driven campaigns for enterprise accounts, increasing brand reach by 30% through social advertising strategies that emphasized authentic storytelling and brand alignment. Established impactful partnerships and streamlined campaign delivery with programmatic outreach systems in Asana, boosting execution efficiency by 25%. Compiled executive reports showcasing data-driven insights, performance metrics, and ROI. Expanded professional network to strengthen B2B collaboration and increase partnership success rates.

Content Creator & Digital Marketer at Harry Loves More Food (Instagram)

January 1, 2019 - Present

Built a food blogging brand with over 12,000 followers by leveraging social media marketing and B2B collaborations to drive steady engagement. Partnered with local restaurants, cafes, and food brands to create influencer-style content focused on marketing strategy and conversion. Conceptualized and executed original content using copywriting, visual storytelling, and data-backed posting schedules to maximize reach. Tailored campaigns to align with brand target audiences and voices, fostering improved client relationships and recurring collaborations. Applied keyword research and trends analysis to boost visibility across Instagram and Facebook.