Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a dedicated digital marketing professional with over 15 years of experience specializing in SEO, SEM, content strategy, and social media management. I have a proven track record of driving growth and enhancing brand visibility through innovative and data-driven campaigns. Collaboration and adaptability are central to how I approach team dynamics and project goals. My career has equipped me with a strong understanding of marketing strategies and tools, allowing me to deliver impactful results efficiently. I enjoy working across diverse industries and look forward to continuing to contribute to meaningful marketing initiatives.…I am a dedicated digital marketing professional with over 15 years of experience specializing in SEO, SEM, content strategy, and social media management. I have a proven track record of driving growth and enhancing brand visibility through innovative and data-driven campaigns. Collaboration and adaptability are central to how I approach team dynamics and project goals. My career has equipped me with a strong understanding of marketing strategies and tools, allowing me to deliver impactful results efficiently. I enjoy working across diverse industries and look forward to continuing to contribute to meaningful marketing initiatives.

LAURELLE ANDERSON

Digital Marketer, Marketing Strategist, Marketing Analyst, +2





I am a dedicated digital marketing professional with over 15 years of experience specializing in SEO, SEM, content strategy, and social media management. I have a proven track record of driving growth and enhancing brand visibility through innovative and data-driven campaigns. Collaboration and adaptability are central to how I approach team dynamics and project goals. My career has equipped me with a strong understanding of marketing strategies and tools, allowing me to deliver impactful results efficiently. I enjoy working across diverse industries and look forward to continuing to contribute to meaningful marketing initiatives.…I am a dedicated digital marketing professional with over 15 years of experience specializing in SEO, SEM, content strategy, and social media management. I have a proven track record of driving growth and enhancing brand visibility through innovative and data-driven campaigns. Collaboration and adaptability are central to how I approach team dynamics and project goals. My career has equipped me with a strong understanding of marketing strategies and tools, allowing me to deliver impactful results efficiently. I enjoy working across diverse industries and look forward to continuing to contribute to meaningful marketing initiatives.

Available to hire

I am a dedicated digital marketing professional with over 15 years of experience specializing in SEO, SEM, content strategy, and social media management. I have a proven track record of driving growth and enhancing brand visibility through innovative and data-driven campaigns. Collaboration and adaptability are central to how I approach team dynamics and project goals.

My career has equipped me with a strong understanding of marketing strategies and tools, allowing me to deliver impactful results efficiently. I enjoy working across diverse industries and look forward to continuing to contribute to meaningful marketing initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Manager (Contract) at Alzheimer's WA

June 30, 2025 - July 19, 2025

Created, executed and optimised a 3 month digital campaign strategy across Google, Meta, Linked In and website SEO. Implemented new processes and data-driven platforms to improve and streamline workflow. Collaborated with cross-functional teams to create educational materials and resources.

Senior Campaign Specialist at Chamber of Commerce and Industry WA

April 30, 2025 - July 19, 2025

Responsible for development and execution of over 50 annual digital marketing campaigns across multiple commercial business units. Managed and optimised paid and organic digital campaigns across social media, Google Ads, YouTube, SEO, and EDMs. Implemented data-driven marketing strategies using analytics tools to track campaign success. Collaborated with each BU to create marketing strategies aligned with budgets and objectives. Coordinated with teams to ensure campaign objectives and deliverables were met.

Senior Account Executive at Bonfire

April 30, 2020 - July 19, 2025

Managed planning, development, and execution of clients' digital strategies to enhance web presence and achieve marketing goals. Handled end-to-end account management of SEO, Google Ads, and Social Media campaigns. Designed and implemented digital strategies aligned with clients' business objectives to increase brand awareness and market share. Optimised web content for traffic and SEO improvements.

Account Director at Titan Digital

April 30, 2019 - July 19, 2025

Led a team of digital account managers overseeing digital marketing for high-profile clients. Managed strategy, brand, web and digital solutions for clients across various industries. Responsible for recruitment, training, and performance reviews of account managers across Australia and South Africa. Achieved 40% annual client portfolio growth via referrals and maintained a client retention rate of over 90% over 4 years. Implemented new policies and training programs to improve processes.

Marketing and Events Manager at Lighthouse Beach Resort

January 1, 2014 - July 19, 2025

Created and executed marketing strategy to promote the new largest event venue in Bunbury through high-profile events over 24 months. Managed vendor relationships, negotiated contracts, oversaw budget planning and allocation. Led post-event evaluations and fostered partnerships with key stakeholders to drive event participation and engagement.

Destination Marketing Manager at Ferguson Valley Marketing and Promotions

January 1, 2014 - July 19, 2025

Developed and implemented destination marketing strategies to promote Ferguson Valley. Increased membership by 50% within 12 months through strategic marketing plans. Created and managed marketing strategy and event execution for the inaugural 'Tastefest' Festival. Organized monthly Business Networking events and established partnerships with local government and companies. Managed the FVMP website and led promotional campaigns across radio, TV, and digital platforms.