I am a Web Content and SEO Specialist with extensive experience in optimizing digital content to enhance performance, accessibility, and user experience. I excel in both technical and on-page SEO, using tools like GA4, Search Console, Ahrefs, and SEMrush to deliver data-driven results. I enjoy collaborating with marketing teams to boost brand visibility through ethical link building and well-structured content. With a strong background in web development and digital marketing, I have worked across various industries improving website functionality, SEO rankings, and accessibility standards. I am passionate about creating user-friendly web experiences that meet industry standards like WCAG 2.1 AA and AODA, and I am always eager to leverage the latest tools and best practices to drive success.

Marjan Hadipour

I am a Web Content and SEO Specialist with extensive experience in optimizing digital content to enhance performance, accessibility, and user experience. I excel in both technical and on-page SEO, using tools like GA4, Search Console, Ahrefs, and SEMrush to deliver data-driven results. I enjoy collaborating with marketing teams to boost brand visibility through ethical link building and well-structured content. With a strong background in web development and digital marketing, I have worked across various industries improving website functionality, SEO rankings, and accessibility standards. I am passionate about creating user-friendly web experiences that meet industry standards like WCAG 2.1 AA and AODA, and I am always eager to leverage the latest tools and best practices to drive success.

Available to hire

I am a Web Content and SEO Specialist with extensive experience in optimizing digital content to enhance performance, accessibility, and user experience. I excel in both technical and on-page SEO, using tools like GA4, Search Console, Ahrefs, and SEMrush to deliver data-driven results. I enjoy collaborating with marketing teams to boost brand visibility through ethical link building and well-structured content.

With a strong background in web development and digital marketing, I have worked across various industries improving website functionality, SEO rankings, and accessibility standards. I am passionate about creating user-friendly web experiences that meet industry standards like WCAG 2.1 AA and AODA, and I am always eager to leverage the latest tools and best practices to drive success.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
French
Intermediate

Work Experience

Web Content Optimization Specialist • Contractor at York University
December 31, 2024 - July 19, 2025
Optimized meta tags, headings, and site structure using keyword strategies and technical SEO best practices to enhance visibility and search engine rankings. Ensured all web content meets AODA standards for accessibility, including text alternatives, proper use of headings and accessible multimedia. Migrated content from the existing website to the new platform and created accessible web pages following brand standards using WordPress. Reviewed and updated existing content to align with AMPD brand standards, SEO best practices, and AODA standards. Collaborated with the Web Developer to address issues and tested web pages across devices and browsers for functionality.
Web Content Developer | Web Analyst • Part-time at Dormer Homes Toronto
October 1, 2023 - Present
Revamped the corporate website for better functionality, regularly updating website content to reflect current marketing goals and improve SEO rankings, ensuring content accuracy and relevance. Utilized analytical tools to monitor and improve website performance, enhancing user engagement and page loading times.
Web Developer | Web Analyst • Part-time at Freelance Toronto
June 30, 2024 - July 19, 2025
Provided comprehensive CMS development and analytical services to various clients, including marketing agencies and individual businesses. Employed analytical tools like Google Analytics to track website performance, generate insights, and make data-driven recommendations for improvement. Delivered web solutions to clients by analyzing website performance, implementing SEO strategies, and ensuring accessibility standards are met. Managed content updates independently, using insights to improve user experience.
Web Developer at GAO Tek
May 31, 2024 - July 19, 2025
Assisted in developing an e-commerce platform using WordPress and WooCommerce, enhancing user experience and sales capabilities. Participated in team meetings, code reviews, and project planning sessions to align development efforts with business goals.
Frontend Web Developer | Software Administrator at Omran Azarestan
August 31, 2023 - July 19, 2025
Worked as a frontend web developer within the company's web development team. Tested and validated the company's website to meet the desired standards before deployment. Oversaw configuration, maintenance, and administration of automation software. Conducted research and development, created technical documentation, and prepared reports to enhance software systems.
Web developer | Software Solutionist at Sacookar Construction Co.
March 1, 2022 - July 19, 2025
Created, managed, and maintained the company's website ensuring peak performance, security, and regular updates. Implemented and administered automation software, managed licenses, and resolved issues. Automated warehouse operations using BPMS. Provided user support, conducted application testing and training, and documented procedures in a RUN book.
Coordinator of Dual Degree BSc IT program between IASBS and Heriot-Watt University at Institute for Advanced Studies in Basic Sciences (IASBS)
May 31, 2012 - July 19, 2025
Oversaw the administration of a joint BSc IT program with Heriot-Watt University, ensuring academic alignment and facilitating effective communication among faculty and students. Worked with faculty to develop and refine the curriculum, incorporating new technologies and aligning it with industry standards.
Web Developer | Technical Account Manager at Zarreh Co
November 30, 2003 - July 19, 2025
Translated UI design wireframes into functional, responsive websites using HTML, CSS, and JavaScript. Focused on performance optimization, cross-browser compatibility, and user experience design to enhance website usability.

Education

MSc at Heriot-Watt University
January 1, 2001 - December 31, 2003
BSc at University of Tehran
January 1, 1995 - December 31, 1999

Qualifications

Web Development
February 1, 2024 - May 31, 2024
Digital Marketing
February 1, 2024 - May 31, 2024

Industry Experience

Software & Internet, Education, Real Estate & Construction, Professional Services