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Marjan Hadipour

Available to hire

I am a Web Content and SEO Specialist with extensive experience in optimizing digital content to enhance performance, accessibility, and user experience.

About

I am a Web Content and SEO Specialist with extensive experience in optimizing digital content to enhance performance, accessibility, and user experience. I excel in both technical and on-page SEO, using tools like GA4, Search Console, Ahrefs, and SEMrush to deliver data-driven results. I enjoy collaborating with marketing teams to boost brand visibility through ethical link building and well-structured content.

With a strong background in web development and digital marketing, I have worked across various industries improving website functionality, SEO rankings, and accessibility standards. I am passionate about creating user-friendly web experiences that meet industry standards like WCAG 2.1 AA and AODA, and I am always eager to leverage the latest tools and best practices to drive success.

  • 22 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • FrenchIntermediate

Industry experience

  • Software & Internet
  • Education
  • Real Estate & Construction
  • Professional Services

Work experience· 8 roles

Web Content Optimization Specialist • Contractor · York UniversityDec 2024 – Jul 2025 · 8 mos

Optimized meta tags, headings, and site structure using keyword strategies and technical SEO best practices to enhance visibility and search engine rankings. Ensured all web content meets AODA standards for accessibility, including text alternatives, proper use of headings and accessible multimedia. Migrated content from the existing website to the new platform and created accessible web pages following brand standards using WordPress. Reviewed and updated existing content to align with AMPD brand standards, SEO best practices, and AODA standards. Collaborated with the Web Developer to address issues and tested web pages across devices and browsers for functionality.

Web Developer | Web Analyst • Part-time · Freelance TorontoJun 2024 – Jul 2025 · 1 yr 2 mos

Provided comprehensive CMS development and analytical services to various clients, including marketing agencies and individual businesses. Employed analytical tools like Google Analytics to track website performance, generate insights, and make data-driven recommendations for improvement. Delivered web solutions to clients by analyzing website performance, implementing SEO strategies, and ensuring accessibility standards are met. Managed content updates independently, using insights to improve user experience.

Web Developer · GAO TekMay 2024 – Jul 2025 · 1 yr 3 mos

Assisted in developing an e-commerce platform using WordPress and WooCommerce, enhancing user experience and sales capabilities. Participated in team meetings, code reviews, and project planning sessions to align development efforts with business goals.

Web Content Developer | Web Analyst • Part-time · Dormer Homes TorontoOct 2023 – Present · 3 yrs 2 mos
Frontend Web Developer | Software Administrator · Omran AzarestanAug 2023 – Jul 2025 · 2 yrs
Web developer | Software Solutionist · Sacookar Construction Co.Mar 2022 – Jul 2025 · 3 yrs 5 mos
Coordinator of Dual Degree BSc IT program between IASBS and Heriot-Watt University · Institute for Advanced Studies in Basic Sciences (IASBS)May 2012 – Jul 2025 · 13 yrs 3 mos
Web Developer | Technical Account Manager · Zarreh CoNov 2003 – Jul 2025 · 21 yrs 9 mos

Education

MSc · Heriot-Watt University2001 – 2003
BSc · University of Tehran1995 – 1999

Certifications and awards

Web Development2024
Digital Marketing2024

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