Digital Media Planner and Buyer at Mashwire Agency

Led the end-to-end execution of paid advertising campaigns across Meta (Facebook & Instagram), X, YouTube, TikTok, and LinkedIn, delivering consistent performance across platforms. Developed media plans including budget allocation, audience segmentation, bidding strategies, and KPI forecasting. Collaborated with clients to integrate UTM tracking for better campaign analysis. Delivered detailed post-campaign performance reports and optimized using advanced tactics such as Advantage+ Audience targeting and A/B testing resulting in increased engagement and conversion efficiency. Managed monthly media budgets of USD $60,000 targeting multiple international markets.

Digital Campaign Specialist at APRW Asia

Planned, launched, and optimized paid advertising campaigns on multiple platforms including Meta, X, YouTube, TikTok, and LinkedIn to drive brand awareness, engagement, and conversions. Developed media buying strategies with budget allocation and KPI forecasting. Led a high-impact donation drive exceeding $225,550 in donations. Delivered monthly reports and used data-driven tactics such as Advantage+ Audiences for optimization. Directed content strategy and collaborated with influencers to boost campaigns. Maintained strong client relationships ensuring alignment between execution and business goals.

Account Executive at Digitas, Publicis Singapore

Executed targeted social media campaigns using Meta Ads Manager and LinkedIn to maximize engagement and lead generation. Managed media planning and buying, reporting on key metrics and driving optimization strategies. Liaised with clients and internal teams to coordinate campaign briefs, budgets, and schedules. Achieved significant follower growth for major banking client with strategic targeting and performance management.

Account Executive at Scream Advertising Agency

Executed performance marketing campaigns across social media platforms focusing on reach, engagement, and conversions. Prepared monthly reports with insights and coordinated Out-of-Home advertising initiatives. Conducted market research for business tenders and managed influencer campaigns that increased sales by 25%. Collaborated with internal teams and vendors to deliver campaigns aligned with client expectations.

Business Development Manager at Decision Science Agency

Led UX/UI design project management, including wireframing and agile resource allocation. Conducted UX research and created user personas to guide product strategy. Developed proposals and presentations to secure new business leads while mentoring a cross-functional team of designers and developers.

Project Manager at Datavis Pte Ltd

Managed projects involving data visualization and business intelligence platforms. Conducted market research and competitive analysis and oversaw timelines and deliverables using Jira and agile workflows. Led cross-functional teams and designed marketing collateral and corporate websites integrated with SEO strategies.

Freelance UX Designer at Baklavva.co

Designed user interfaces for mobile health and finance applications, enhancing usability and branding. Created eBooks, landing pages, responsive websites, and infographics that improved engagement and conversion rates. Integrated SEO optimization for WordPress websites.

Account Strategist - AdMob for Publisher at Google Asia Pacific Ltd.

Designed and managed targeted email marketing campaigns to increase app adoption and user retention for mobile app publishers. Communicated daily with clients to tailor strategic recommendations and collaborated with data analysts for market research. Automated email workflows and optimized campaigns based on performance metrics, achieving consistent engagement rates.

Marketing Manager / Co-Founder at LoanGarage.com - Plutus Software Ltd

Crafted brand identity and led product branding for a personal loans marketplace website and app. Directed site and app development working with designers and developers, implemented SEO practices, and secured strategic partnerships with financial institutions. Led product launch at DEMO 2012 and developed marketing materials supporting user acquisition and revenue growth.

Digital Media Planner and Buyer at Mashwire Agency

Led end-to-end paid advertising campaigns across Meta, X, YouTube, TikTok and LinkedIn; developed media plans, budgets, audiences and bidding strategies; tracked performance with CTR, CPC, CPA, ROAS; produced post-campaign analyses with optimization recommendations; collaborated with clients and creative teams; managed monthly budgets around USD 60,000.

Digital Campaign Specialist at APRW Asia

Planned, launched and optimized paid campaigns across Meta, X, YouTube, TikTok and LinkedIn; developed strategic media buying plans including budgets, objectives and audiences; monitored daily performance and implemented real-time optimizations; led a Meta donation drive exceeding target with $225,550; produced monthly performance reports; directed content strategy and influencer collaborations; maintained strong client relationships and contributed to new business tenders.

Account Executive at Digitas, Publicis Singapore

Executed targeted social media campaigns (Meta and LinkedIn); led media planning and buying; produced monthly reports analyzing engagement, CTR, reach and impressions; managed daily client communications; coordinated briefs and budgets; oversaw SGD 30,000 campaign budget and helped grow LinkedIn followers for a banking client.

Account Executive at Scream Advertising Agency

Executed performance marketing campaigns across Meta, X and LinkedIn; prepared monthly performance reports; coordinated OOH initiatives; developed media diaries; conducted market research; contributed to tenders and strategy decks; managed influencer campaigns; drove a 25% increase in sales for a toy client through influencer activations.

Business Development Manager at Decision Science Agency

Led UX/UI wireframe creation and end-to-end project lifecycle using Agile Scrum; conducted UX research including personas and journeys; crafted data-driven project proposals and business pitches; mentored a cross-functional team; secured new business leads and tenders.

Project Manager at Datavis Pte Ltd

Market research and competitive analysis; managed pitches and requirement specs; owned timelines using Jira; led marketing collateral creation and SEO for the corporate website; authored proposals; established agile workflows; led a cross-functional team in weekly WIP.

UX Designer at Baklavva.co

Designed and optimized front-end interfaces for health tech apps and mobile banking apps; produced an eBook and landing pages; built fully responsive WordPress sites; created data-driven infographics and brand assets; ensured SEO optimization across sites.

Account Strategist - AdMob for Publisher at Google Asia Pacific Ltd.

Designed and managed email marketing campaigns for publishers; maintained daily communication to identify pain points; automated workflows and audience segmentation; monitored open rates and CTR; collaborated across departments to improve campaign performance.