2-paragraph first-person bio, friendly tone
2-paragraph first-person bio, friendly tone
The media proposal was developed to provide business insights, competitive analysis, consumer journey and buyer personas for the client's business. It also includes content pillars that is translated into a media plan, projecting relevant success metrics such as link clicks, CTR, no. of leads and CPL.
Led the end-to-end execution of paid advertising campaigns across Meta (Facebook & Instagram), X, YouTube, TikTok, and LinkedIn, delivering consistent performance across platforms. Developed media plans including budget allocation, audience segmentation, bidding strategies, and KPI forecasting. Collaborated with clients to integrate UTM tracking for better campaign analysis. Delivered detailed post-campaign performance reports and optimized using advanced tactics such as Advantage+ Audience targeting and A/B testing resulting in increased engagement and conversion efficiency. Managed monthly media budgets of USD $60,000 targeting multiple international markets.
Led end-to-end paid advertising campaigns across Meta, X, YouTube, TikTok and LinkedIn; developed media plans, budgets, audiences and bidding strategies; tracked performance with CTR, CPC, CPA, ROAS; produced post-campaign analyses with optimization recommendations; collaborated with clients and creative teams; managed monthly budgets around USD 60,000.
Planned, launched, and optimized paid advertising campaigns on multiple platforms including Meta, X, YouTube, TikTok, and LinkedIn to drive brand awareness, engagement, and conversions. Developed media buying strategies with budget allocation and KPI forecasting. Led a high-impact donation drive exceeding $225,550 in donations. Delivered monthly reports and used data-driven tactics such as Advantage+ Audiences for optimization. Directed content strategy and collaborated with influencers to boost campaigns. Maintained strong client relationships ensuring alignment between execution and business goals.
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