Available to hire
With extensive experience in digital media and marketing, I have a proven track record in client management, campaign strategy development, and paid social media optimization. I combine strong analytical skills with creative thinking to drive successful marketing campaigns that resonate with target audiences and achieve measurable results.
I am a dynamic, driven, and results-oriented professional who thrives in fast-paced environments and is committed to delivering excellence in all aspects of my work. I am eager to bring my expertise to a team and contribute to the continued success and growth of any organization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Xhosa
Advanced
English
Advanced
Work Experience
Digital Account Manager at Freshive Digital, Johannesburg
January 1, 2024 - July 19, 2025Spearheaded client relationships, overseeing digital platforms and executing tailored strategies for client campaigns. Managed end-to-end campaign lifecycle, ensuring seamless execution and meeting or exceeding campaign targets. Provided comprehensive weekly and monthly reports on campaign performance and achievements. Maintained a proactive approach to staying abreast of emerging trends and advancements in digital media.
Senior Paid Social Media Manager at WaveMaker - Johannesburg
January 1, 2017 - July 19, 2025Managed paid social campaigns on major platforms including Facebook, Twitter, and Instagram, optimizing campaign budgets for maximum impact. Conducted daily monitoring and performance optimizations, delivering consistent improvements in campaign effectiveness. Produced detailed weekly and monthly reports to track campaign progress and align with predefined targets. Maintained a commitment to ongoing education and research to remain at the forefront of developments in paid social media.
Digital Academy Fellow at WaveMaker - London
December 31, 2014 - July 19, 2025Participated in an immersive learning experience in London, shadowing industry leaders to gain insights into digital strategies and trends. Collaborated on group projects focused on emerging topics such as Mobile Commerce and Video in Media, culminating in presentations to global digital executives. Demonstrated a keen understanding of digital innovation and its applications through active participation and contributions.
Media Insights and Data Analyst at MEC Global - Johannesburg
December 31, 2014 - July 19, 2025Compiled detailed monthly advertisers spend reports and conducted ad-hoc insights analyses to inform strategic decision-making. Produced comprehensive competitor analysis reviews, identifying market trends and opportunities for optimization. Leveraged advanced research tools such as Telmar to analyze target audience behaviour and preferences.
Copywriter and Editorial Assistant at Essential Travel Magazine, Cape Town
December 31, 2013 - July 19, 2025Researched, conceptualized, and crafted engaging copy for travel and tourism articles, maintaining the magazine's high editorial standards. Utilized HTML to create visually appealing online travel articles and layouts, enhancing the publication's digital presence. Established partnerships with relevant travel websites and blogs, expanding the magazine's online reach.
Copywriter at Essential Travel Magazine, Cape Town
December 31, 2013 - July 19, 2025Contributed creative and compelling copy to travel and tourism articles, adhering to brand guidelines and editorial requirements. Collaborated with editorial team members to source relevant images and optimize content for online publication.
Hotel Services Assistant at National Health Trust, Glangwili, Carmarthenshire
December 31, 2007 - July 19, 2025Provided catering services to patients, ensuring their dietary needs were met with precision and care. Maintained cleanliness and hygiene standards in both common nursing areas and patient rooms, contributing to a safe and comfortable environment. Facilitated the training of new staff members, sharing expertise and promoting a culture of excellence in service delivery.
Education
BA (HONS) at University of the Witwatersrand, Johannesburg, South Africa
January 1, 2012 - December 31, 2012BA at University of the Witwatersrand, Johannesburg, South Africa
January 1, 2011 - December 31, 2011A-Levels at Queen Elizabeth Cambria High School, Wales, United Kingdom
January 1, 2007 - December 31, 2007Qualifications
Red & Yellow Digital Marketing Strategy
January 11, 2030 - July 19, 2025Meta Blueprint Certification
January 11, 2030 - July 19, 2025Excel Training
January 11, 2030 - July 19, 2025N3 – Office Administration
January 11, 2030 - July 19, 2025Level 1 First Aid
January 11, 2030 - July 19, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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