Available to hire
I am a Customer Experience Strategist and Marketing Specialist with 12 years of professional experience spanning Customer Support, Sales, Operations, CX design, digital marketing, user research, and brand development. I have a proven track record in driving customer-centric transformation through strategic initiatives, end-to-end content execution, and actionable insight generation.
I navigate complex environments with an entrepreneurial mindset, balancing creativity and data-driven decision making to deliver meaningful brand experiences and long-term customer value. My expertise includes digital marketing, content creation, customer journey mapping, research, branding, and cross-functional collaboration, enabling me to build strong strategies that deliver measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Work Experience
Independent CX Strategist & Marketing Consultant at Freelance
April 1, 2024 - PresentBuilt the complete marketing and brand strategy for "Ofuro Botanica" including visual identity and launch execution. Developed content strategy, social media, and email automation flows. Conducted product and market research to inform positioning and product features. Created customer feedback systems and insight dashboards to guide growth and product development.
Customer Experience Designer, Research & Project Coordinator at OTP Bank Romania
March 31, 2025 - July 19, 2025Led customer research initiatives with survey design, user interviews, and insight synthesis. Designed end-to-end customer journeys and optimized service flows across digital and physical channels. Coordinated cross-functional CX projects with product, operations, and marketing teams. Delivered actionable insights that supported a +18% increase in NPS.
CRM & Marketing Specialist at ALTEX Romania
February 28, 2023 - July 19, 2025Developed CRM campaign flows and loyalty communication strategies. Created and sent newsletters end-to-end, including structure, HTML formatting, and full copywriting. Conducted customer segmentation to improve targeting and engagement. Delivered insights that contributed to improved email open rates and retention.
CX & Operations Roles – Retail & Tech at Various
December 31, 2022 - July 19, 2025Held progressive roles from Customer Support to Store Manager managing a team of 12 and Customer Operations Coordinator. Led customer experience initiatives focused on service consistency and client satisfaction. Contributed to documentation of internal workflows and onboarding of new employees. Collaborated with cross-functional teams to streamline service delivery across physical and digital channels.
Independent CX Strategist & Marketing Consultant at Freelance
April 1, 2024 - PresentBuilt the complete marketing and brand strategy for "Ofuro Botanica" – from visual identity to launch execution. Developed content strategy, social media, and email automation flows. Conducted product and market research to inform positioning and product features. Created customer feedback systems and insight dashboards to guide growth and product development.
Customer Experience Designer, Research & Project Coordinator at OTP Bank Romania
March 31, 2025 - July 30, 2025Led customer research initiatives, including survey design, user interviews, and insight synthesis. Designed end-to-end customer journeys and optimized service flows across digital and physical channels. Coordinated cross-functional CX projects with product, operations, and marketing teams. Delivered actionable insights that supported a +18% increase in NPS.
CRM & Marketing Specialist at ALTEX Romania
February 28, 2023 - July 30, 2025Developed CRM campaign flows and loyalty communication strategies. Created and sent newsletters end-to-end, including structure, HTML formatting, and full copywriting. Conducted customer segmentation to improve targeting and engagement. Delivered insights that contributed to improved email open rates and retention.
Various CX & Operations Roles at Retail & Tech
December 31, 2022 - July 30, 2025Held progressive roles from Customer Support to Store Manager (managed a team of 12) and Customer Operations Coordinator. Led customer experience initiatives focused on service consistency and client satisfaction. Contributed to documentation of internal workflows and onboarding of new employees. Collaborated with cross-functional teams to streamline service delivery across physical and digital channels.
Independent CX Strategist & Marketing Consultant at Freelance
April 1, 2024 - PresentBuilt the complete marketing and brand strategy for "Ofuro Botanica" from visual identity to launch execution. Developed content strategy, social media, and email automation flows. Conducted product and market research to inform positioning and product features. Created customer feedback systems and insight dashboards to guide growth and product development.
Customer Experience Designer, Research & Project Coordinator at OTP Bank Romania
March 1, 2025 - September 1, 2025Led customer research initiatives including survey design, user interviews, and insight synthesis. Designed end-to-end customer journeys and optimized service flows across digital and physical channels. Coordinated cross-functional CX projects with product, operations, and marketing teams. Delivered actionable insights that supported an 18% increase in NPS.
CRM & Marketing Specialist at ALTEX Romania
February 1, 2023 - September 1, 2025Developed CRM campaign flows and loyalty communication strategies. Created and sent newsletters end-to-end including structure, HTML formatting, and copywriting. Conducted customer segmentation to improve targeting and engagement. Delivered insights that contributed to improved email open rates and retention.
Customer Experience & Operations Roles – Retail & Tech at Various
January 1, 2022 - September 1, 2025Held progressive roles from Customer Support to Store Manager (managed a team of 12) and Customer Operations Coordinator. Led customer experience initiatives focused on service consistency and client satisfaction. Contributed to documentation of internal workflows and onboarding of new employees. Collaborated with cross-functional teams to streamline service delivery across physical and digital channels.
Education
Master’s Degree at University of Agronomic Sciences and Veterinary Medicine, Bucharest
January 1, 2013 - December 31, 2015Bachelor’s Degree at University of Agronomic Sciences and Veterinary Medicine, Bucharest
January 1, 2009 - December 31, 2013Master’s Degree at University of Agronomic Sciences and Veterinary Medicine, Bucharest
January 1, 2013 - December 31, 2015Bachelor’s Degree at University of Agronomic Sciences and Veterinary Medicine, Bucharest
January 1, 2009 - December 31, 2013Master’s Degree at University of Agronomic Sciences and Veterinary Medicine, Bucharest
January 1, 2013 - January 1, 2015Bachelor’s Degree at University of Agronomic Sciences and Veterinary Medicine, Bucharest
January 11, 2030 - January 1, 2013Qualifications
Project Management Professional (PMP)
January 11, 2030 - July 19, 2025Lean Six Sigma Green Belt
January 11, 2030 - July 19, 2025User Experience Design
January 11, 2030 - July 19, 2025Design Thinking
January 11, 2030 - July 19, 2025The OKR Cloud Academy
January 11, 2030 - July 19, 2025Project Management Professional (PMP)
January 11, 2030 - July 30, 2025Lean Six Sigma Green Belt
January 11, 2030 - July 30, 2025User Experience Design
January 11, 2030 - July 30, 2025Design Thinking
January 11, 2030 - July 30, 2025The OKR Cloud Academy
January 11, 2030 - July 30, 2025Project Management Professional (PMP)
January 11, 2030 - September 1, 2025Lean Six Sigma Green Belt
January 11, 2030 - September 1, 2025User Experience Design
January 11, 2030 - September 1, 2025Design Thinking
January 11, 2030 - September 1, 2025The OKR Cloud Academy
January 11, 2030 - September 1, 2025Industry Experience
Financial Services, Retail, Consumer Goods, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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