LR

Loredana Rosca

Available to hire

I am a Customer Experience Strategist and Marketing Specialist with 12 years of professional experience spanning Customer Support, Sales, Operations, CX design, digital marketing, user research, and brand development.

About

I am a Customer Experience Strategist and Marketing Specialist with 12 years of professional experience spanning Customer Support, Sales, Operations, CX design, digital marketing, user research, and brand development. I have a proven track record in driving customer-centric transformation through strategic initiatives, end-to-end content execution, and actionable insight generation.

I navigate complex environments with an entrepreneurial mindset, balancing creativity and data-driven decision making to deliver meaningful brand experiences and long-term customer value. My expertise includes digital marketing, content creation, customer journey mapping, research, branding, and cross-functional collaboration, enabling me to build strong strategies that deliver measurable results.

  • 4 years' experience
  • Joined July 2025

Industry experience

  • Financial Services
  • Retail
  • Consumer Goods
  • Professional Services
  • Other

Work experience· 12 roles

Customer Experience Designer, Research & Project Coordinator · OTP Bank RomaniaMar 2025 – Jul 2025 · 5 mos

Led customer research initiatives, including survey design, user interviews, and insight synthesis. Designed end-to-end customer journeys and optimized service flows across digital and physical channels. Coordinated cross-functional CX projects with product, operations, and marketing teams. Delivered actionable insights that supported a +18% increase in NPS.

Customer Experience Designer, Research & Project Coordinator · OTP Bank RomaniaMar 2025 – Jul 2025 · 5 mos

Led customer research initiatives with survey design, user interviews, and insight synthesis. Designed end-to-end customer journeys and optimized service flows across digital and physical channels. Coordinated cross-functional CX projects with product, operations, and marketing teams. Delivered actionable insights that supported a +18% increase in NPS.

Customer Experience Designer, Research & Project Coordinator · OTP Bank RomaniaMar 2025 – Sep 2025 · 7 mos

Led customer research initiatives including survey design, user interviews, and insight synthesis. Designed end-to-end customer journeys and optimized service flows across digital and physical channels. Coordinated cross-functional CX projects with product, operations, and marketing teams. Delivered actionable insights that supported an 18% increase in NPS.

Independent CX Strategist & Marketing Consultant · FreelanceApr 2024 – Present · 2 yrs 8 mos
Independent CX Strategist & Marketing Consultant · FreelanceApr 2024 – Present · 2 yrs 8 mos
Independent CX Strategist & Marketing Consultant · FreelanceApr 2024 – Present · 2 yrs 8 mos
CRM & Marketing Specialist · ALTEX RomaniaFeb 2023 – Jul 2025 · 2 yrs 6 mos
CRM & Marketing Specialist · ALTEX RomaniaFeb 2023 – Jul 2025 · 2 yrs 6 mos

Education· 6

Master’s Degree · University of Agronomic Sciences and Veterinary Medicine, Bucharest2013 – 2015
Bachelor’s Degree · University of Agronomic Sciences and Veterinary Medicine, Bucharest2009 – 2013
Master’s Degree · University of Agronomic Sciences and Veterinary Medicine, Bucharest2013 – 2015
Bachelor’s Degree · University of Agronomic Sciences and Veterinary Medicine, Bucharest2009 – 2013

Certifications and awards· 15

Project Management Professional (PMP)2030 – 2025
Lean Six Sigma Green Belt2030 – 2025
User Experience Design2030 – 2025
Design Thinking2030 – 2025

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