Hi, I’m Emma Varney-Long. I’m a digital marketing and communications leader with 15+ years’ experience delivering social media strategy, content marketing and integrated PR campaigns for high-growth and purpose-driven organisations. I’m hands-on with LinkedIn and multi-platform content, community engagement and performance analytics, translating complex ideas into compelling digital storytelling that drives measurable audience growth. I’m equally comfortable shaping strategy and rolling up my sleeves on execution. I’ve built and grown online communities, secured national press coverage, and designed campaigns that extend reach, strengthen brand equity and deliver real business results. I work with clients and teams to tell authentic brand stories that connect with audiences and drive growth.

Emma Varney-Long

Hi, I’m Emma Varney-Long. I’m a digital marketing and communications leader with 15+ years’ experience delivering social media strategy, content marketing and integrated PR campaigns for high-growth and purpose-driven organisations. I’m hands-on with LinkedIn and multi-platform content, community engagement and performance analytics, translating complex ideas into compelling digital storytelling that drives measurable audience growth. I’m equally comfortable shaping strategy and rolling up my sleeves on execution. I’ve built and grown online communities, secured national press coverage, and designed campaigns that extend reach, strengthen brand equity and deliver real business results. I work with clients and teams to tell authentic brand stories that connect with audiences and drive growth.

Available to hire

Hi, I’m Emma Varney-Long. I’m a digital marketing and communications leader with 15+ years’ experience delivering social media strategy, content marketing and integrated PR campaigns for high-growth and purpose-driven organisations. I’m hands-on with LinkedIn and multi-platform content, community engagement and performance analytics, translating complex ideas into compelling digital storytelling that drives measurable audience growth.

I’m equally comfortable shaping strategy and rolling up my sleeves on execution. I’ve built and grown online communities, secured national press coverage, and designed campaigns that extend reach, strengthen brand equity and deliver real business results. I work with clients and teams to tell authentic brand stories that connect with audiences and drive growth.

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Language

English
Fluent

Work Experience

Founder & Director at PR, Marketing and Events Ltd
January 1, 2015 - Present
Led digital marketing and social media strategies that increased brand visibility and online reach across multi-platform digital channels. Managed daily social media engagement across LinkedIn, Facebook, Twitter/X and Instagram, contributing to 30–40% audience growth within six months. Delivered integrated campaigns combining social media, content marketing and PR to maximise reach, engagement and brand growth. Built media relationships, secured national coverage, and used analytics to optimise content and audience growth. Produced high-performing digital content (blogs, LinkedIn posts) and nurtured online communities.
Freelance Event Organizer at Select Wedding Agency
January 1, 2000 - January 1, 2015
Delivered high-profile live environments to support stakeholder engagement, brand experience and reputation-building. Acted as primary contact for clients, venues and partners, managing expectations and communication in time-critical situations. Designed and delivered experience-led events at premium venues including Hampton Court Palace, The Langham, Covent Garden, and Clovelly Estate. Managed event operations, including logistics planning, supplier coordination, production schedules, and on-site execution.
Fundraising & Programme Development at Action Ethiopia
January 1, 2014 - January 1, 2018
Led fundraising communications and stakeholder engagement, developing impact-led narratives to secure major donor support. Produced clear, evidence-based reporting and storytelling for donors and partners, strengthening trust, transparency and long-term relationships. Coordinated communications across international stakeholders, aligning messaging to programme outcomes, governance, and accountability standards. Secured major donor funding and managed programme delivery milestones, reporting on progress, impact and outcomes. Designed and implemented structured programmes with governance, accountability and risk controls.
Youth Worker at Youth for Christ International
January 1, 1995 - January 1, 2000
Delivered public-facing programmes in complex community environments, maintaining clear boundaries, messaging discipline, and duty of care. Built trusted relationships with young people, families, schools, and partner organisations, navigating sensitive situations with discretion and professionalism. Supported delivery of large group activities, requiring calm decision-making, real-time issue resolution, and responsible communication.
Child Protection & Advocacy at Hong Kong Child Focus
January 1, 1999 - January 1, 2000
Supported multi-agency programme delivery in highly sensitive contexts. Operated within safeguarding, compliance and confidentiality frameworks, ensuring responsible communication and duty of care at all times.

Education

MCIOF Membership at Chartered Institute of Fundraisers
July 1, 2025 - March 12, 2026
MCIPR at Chartered Institute of Public Relations
January 1, 2015 - March 12, 2026
Diploma in Crisis Counselling at Open Study College
January 1, 2006 - January 1, 2009
BA in Marketing at The Open University
January 1, 2000 - January 1, 2003

Qualifications

MCIOF Membership
July 1, 2025 - March 12, 2026
MCIPR
January 1, 2015 - March 12, 2026
Diploma in Crisis Counselling
January 1, 2006 - January 1, 2009
BA in Marketing
January 1, 2000 - January 1, 2003

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Travel & Hospitality, Consumer Goods