Available to hire
Hello! I’m Charlotte, a creative and impact-driven Digital Marketing Automation Specialist based in Milan. With over four years of experience, I’m passionate about innovation and global SDGs. I love using storytelling to connect and engage people across diverse industries such as media, technology, and health. Known for my welcoming energy, I believe in harnessing technology as a force for good, and I’m always eager to collaborate and create meaningful connections.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
Bulgarian
Beginner
French
Beginner
German
Beginner
Work Experience
Digital Marketing Automation Specialist at Heed Pharma
May 31, 2025 - July 19, 2025Led content marketing strategy for Heed Pharma, positioning the brand in national healthcare markets. Managed new product launches, built communication plans, and developed brand identity. Oversaw multi-channel automation flows to nurture leads and enhance user engagement. Supervised and analyzed social media presence targeting healthcare professionals.
Inside Sales at AiGot
February 28, 2025 - July 19, 2025Developed strategic email campaigns and client outreach for IT and automation products. Managed CRM tools and sales pipelines, providing insights to improve performance. Supported the marketing team with branding, promotional activities, and funnel optimization.
Freelance Growth Manager & Marketing Consultant
January 1, 2021 - PresentDesigned brand identities and marketing plans for small businesses and creatives. Wrote and edited content across platforms including blogs, ads, newsletters, and social media. Assisted in building pitch decks and brand voice guides aligned with clients' visions. Collaborated with various organizations including Semplicissimo Srl, Sato Code, Beyond Music Promotion, and Canyon Entertainment Group.
Client Advisor at Officina Profumo - Farmaceutica SMN
September 1, 2025 - September 1, 2025Interacted with international clients during high season, managed daily sales reporting operations, and handled basic communications and logistics management.
Digital Marketing Automation Specialist at Heed Pharma
May 1, 2025 - May 1, 2025Led content marketing strategy, managed product launches, developed communication plans, and supervised automation flows to enhance engagement.
Inside Sales at AiGot
February 1, 2025 - February 1, 2025Developed strategic email campaigns, managed CRM tools, and supported the marketing team with branding and funnel optimization.
Freelance Growth Manager & Marketing Consultant
January 1, 2021 - October 30, 2025Designed brand identities and marketing plans for small businesses and creatives, wrote and edited content across multiple platforms.
Freelance Growth Manager & Marketing Consultant
January 1, 2021 - November 23, 2025Designed brand identities and marketing plans for small businesses, wrote and edited content across platforms, and assisted in building pitch decks.
Inside Sales at AiGot
November 1, 2024 - February 1, 2025Developed strategic email campaigns and client outreach, managed CRM tools and provided insights to improve performance.
Education
Secondary School Diploma at Liceo Classico Pellegrino Rossi
January 1, 2011 - December 31, 2016Bachelor at IULM University
January 1, 2017 - December 31, 2022Bachelor in Communication, Media & Advertising at IULM University
January 1, 2017 - January 1, 2022Bachelor in Communication, Media & Advertising at IULM University
January 1, 2017 - January 1, 2022Bachelor in Communication, Media & Advertising at IULM University
January 1, 2017 - January 1, 2022Secondary School Diploma in Classical Studies at Liceo Classico Pellegrino Rossi
January 1, 2011 - January 1, 2016Master in Web Development at Epicode
January 1, 2025 - December 9, 2025Bachelor in Communication, Media & Advertising at IULM University
January 1, 2017 - January 1, 2022Master in Web Development at Epicode
December 1, 2025 - January 12, 2026AI in Marketing at Coursera
January 1, 2025 - January 12, 2026Content Creation & Strategy for Podcasts at Masterclass
January 1, 2023 - January 12, 2026Marketing Analytics at Coursera, University of Virginia
January 1, 2025 - January 12, 2026Bachelor in Communication, Media & Advertising at IULM University
January 1, 2017 - January 1, 2022Secondary School Diploma in Classical Studies at Liceo Classico Pellegrino Rossi
January 1, 2011 - January 1, 2016Master in Web Development at Epicode
January 1, 2025 - January 12, 2026Qualifications
AI in Marketing (Coursera)
January 1, 2025 - December 31, 2025Google Digital Marketing & E-commerce Certificate
January 1, 2024 - December 31, 2024Content Creation & Strategy for Podcasts (Masterclass)
January 1, 2023 - December 31, 2023Marketing Analytics (Coursera, University of Virginia)
January 1, 2025 - December 31, 2025AI in Marketing
January 1, 2025 - October 30, 2025Google Digital Marketing & E-commerce Certificate
January 1, 2024 - October 30, 2025Content Creation & Strategy for Podcasts
January 1, 2023 - October 30, 2025Marketing Analytics
January 1, 2025 - October 30, 2025AI in Marketing
January 1, 2025 - November 23, 2025Google Digital Marketing & E-commerce Certificate
January 1, 2024 - November 23, 2025Content Creation & Strategy for Podcasts
January 1, 2023 - November 23, 2025Marketing Analytics
January 1, 2025 - November 23, 2025Google Digital Marketing & E-commerce Certificate
January 1, 2024 - December 9, 2025AI in Marketing
January 1, 2025 - December 9, 2025Content Creation & Strategy for Podcasts
January 1, 2023 - December 9, 2025Marketing Analytics
January 1, 2025 - December 9, 2025Google Digital Marketing & E-commerce Certificate
January 1, 2024 - January 12, 2026Google Digital Marketing & E-commerce Certificate
January 1, 2024 - January 12, 2026AI in Marketing
January 1, 2025 - January 12, 2026Content Creation & Strategy for Podcasts
January 1, 2023 - January 12, 2026Marketing Analytics
January 1, 2025 - January 12, 2026Industry Experience
Healthcare, Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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