Amber Laguines

Google Ads Manager at CATCH A FIRE

Performed extensive A and B testing of ad copy and landing pages. Assisted in developing comprehensive training materials related to Google Ads best practices. Analyzed search query reports to identify new keywords and optimize existing campaigns. Ensured compliance with Google Ads policies while launching new campaigns. Identified areas of opportunity in client accounts through analysis of account metrics such as CTR, CPC, CPA. Optimized campaigns using advanced features such as automated rules and scripts. Managed all aspects of account setup including tracking codes, conversion pixels, bid strategies. Created, monitored, and optimized keyword bids across multiple accounts.

Google Ads Manager at UPWORK.COM

Manage Google Ads campaigns, optimizing performance and ensuring data accuracy. Implement YouTube studies to enhance client strategies. Monitor and troubleshoot campaign data for timely execution. Maintain documentation and support project management processes. Developed customized reporting dashboards, streamlining performance tracking and empowering clients with actionable insights. Fostered strong relationships with clients and team members, ensuring a shared vision that led to successful campaign outcomes.

Digital Marketing Specialist at UPWORK.COM

Led digital ad projects, ensuring client goals met, improving campaign efficiency by 12%. Collaborated with stakeholders for seamless tag implementation, enhancing project timelines. Analyzed data to optimize campaigns, resulting in measurable improvements in engagement. Facilitated team training, boosting knowledge sharing and adherence to standards. Streamlined reporting processes, contributing to informed decision-making and strategic planning. Implemented targeted digital campaigns, achieving measurable improvements in client engagement and overall brand. Utilized advanced analytics tools to dissect campaign performance, providing actionable insights that enhanced future marketing strategies. Fostered strong partnerships with stakeholders to streamline project workflows, resulting in timely deliverables and increased client satisfaction.

Google Ads Manager at CATCH A FIRE

Performed extensive A/B testing of ad copy and landing pages, developed training materials on Google Ads best practices, analyzed search query reports for keyword optimization, ensured compliance with Google Ads policies, identified opportunities through account metrics analysis, optimized campaigns with automated rules and scripts, managed account setup including tracking codes and bid strategies, and created and optimized keyword bids across multiple accounts.

Google Ads Manager at UPWORK.COM

Manage Google Ads campaigns focusing on optimizing performance and ensuring data accuracy. Implement YouTube studies to enhance client strategies. Monitor and troubleshoot campaign data for timely execution, maintain documentation, support project management processes, develop customized reporting dashboards for streamlined performance tracking, and foster strong relationships with clients and team members to achieve shared campaign success.

Digital Marketing Specialist at UPWORK.COM

Led digital advertising projects to ensure client goals were met, resulting in a 12% improvement in campaign efficiency. Collaborated with stakeholders for seamless tag implementation, enhancing project timelines. Analyzed data to optimize campaigns, facilitated team training to boost knowledge sharing and adherence to standards, streamlined reporting processes for informed decision-making, and implemented targeted campaigns that increased client engagement and brand presence.

Google Ads Manager at Catch A Fire

Performed extensive A/B testing of ad copy and landing pages. Assisted in developing comprehensive training materials related to Google Ads best practices. Analyzed search query reports to identify new keywords and optimize existing campaigns. Ensured compliance with Google Ads policies while launching new campaigns. Identified areas of opportunity in client accounts through analysis of account metrics such as CTR, CPC, CPA. Optimized campaigns using advanced features such as automated rules and scripts. Managed all aspects of account setup including tracking codes, conversion pixels, bid strategies. Created, monitored, and optimized keyword bids across multiple accounts.

Google Ads Manager at Upwork.com

Manage Google Ads campaigns, optimizing performance and ensuring data accuracy. Implement YouTube studies to enhance client strategies. Monitor and troubleshoot campaign data for timely execution. Maintain documentation and support project management processes. Developed customized reporting dashboards, streamlining performance tracking and empowering clients with actionable insights. Fostered strong relationships with clients and team members, ensuring a shared vision that led to successful campaign outcomes.

Digital Marketing Specialist at Upwork.com

Led digital ad projects, ensuring client goals met, improving campaign efficiency by 12%. Collaborated with stakeholders for seamless tag implementation, enhancing project timelines. Analyzed data to optimize campaigns, resulting in measurable improvements in engagement. Facilitated team training, boosting knowledge sharing and adherence to standards. Streamlined reporting processes, contributing to informed decision-making and strategic planning. Implemented targeted digital campaigns, achieving measurable improvements in client engagement and overall brand. Utilized advanced analytics tools to dissect campaign performance, providing actionable insights that enhanced future marketing strategies. Fostered strong partnerships with stakeholders to streamline project workflows, resulting in timely deliverables and increased client satisfaction.

Technical SEO & Site Performance at E-COMMERCE SEO CASE STUDY (INDEPENDENT PROJECT)

Technical SEO & Site Performance: Built and indexed a brand-new e-commerce domain, improving site health from 0 to 92/100 by resolving 20+ crawl/indexing issues, optimizing Core Web Vitals, and fixing technical errors. Implemented sitemap, internal linking, and best-practice SEO across all pages for full indexation and better crawl efficiency. Enhanced page speed and mobile usability, boosting load times by 30%+. Keyword Research, Rankings & Visibility: Increased domain authority from 0 to 2 within months, achieved #1 Google ranking for 'Angel Mom Sweatshirts', and raised organic visibility score from 0 to 5.49 in 30 days. Conducted bottom-of-funnel keyword research (15–25 high-intent keywords) and optimized product/category pages for 20–30% CTR uplift. Merchant Center Optimization: Set up and optimized Google Merchant Center, increasing organic product impressions and traffic by 30% in the first cycle; validated 100% of product feeds. Analytics & Reporting: Implemented GA4 and Goo