Available to hire
Hi, I’m Amber Laguines, a passionate Paid Search Specialist with over 2 years of experience managing digital campaigns that consistently boost conversion rates. I specialize in leveraging platforms like Google Ads and Bing to optimize campaign performance using data-driven strategies, A/B testing, and audience segmentation. I take pride in managing multiple projects simultaneously while delivering clear communication and insightful reporting to clients.
I thrive in collaborative environments, constantly refining bidding strategies and optimizing campaigns to achieve the best possible returns. Whether working on Google Ads Grants for nonprofits or managing high-impact performance campaigns, I enjoy turning data into actionable insights that lead to measurable business growth.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Google Ads Manager at CATCH A FIRE
July 1, 2025 - PresentPerformed extensive A and B testing of ad copy and landing pages. Assisted in developing comprehensive training materials related to Google Ads best practices. Analyzed search query reports to identify new keywords and optimize existing campaigns. Ensured compliance with Google Ads policies while launching new campaigns. Identified areas of opportunity in client accounts through analysis of account metrics such as CTR, CPC, CPA. Optimized campaigns using advanced features such as automated rules and scripts. Managed all aspects of account setup including tracking codes, conversion pixels, bid strategies. Created, monitored, and optimized keyword bids across multiple accounts.
Google Ads Manager at UPWORK.COM
April 1, 2025 - PresentManage Google Ads campaigns, optimizing performance and ensuring data accuracy. Implement YouTube studies to enhance client strategies. Monitor and troubleshoot campaign data for timely execution. Maintain documentation and support project management processes. Developed customized reporting dashboards, streamlining performance tracking and empowering clients with actionable insights. Fostered strong relationships with clients and team members, ensuring a shared vision that led to successful campaign outcomes.
Digital Marketing Specialist at UPWORK.COM
April 1, 2025 - PresentLed digital ad projects, ensuring client goals met, improving campaign efficiency by 12%. Collaborated with stakeholders for seamless tag implementation, enhancing project timelines. Analyzed data to optimize campaigns, resulting in measurable improvements in engagement. Facilitated team training, boosting knowledge sharing and adherence to standards. Streamlined reporting processes, contributing to informed decision-making and strategic planning. Implemented targeted digital campaigns, achieving measurable improvements in client engagement and overall brand. Utilized advanced analytics tools to dissect campaign performance, providing actionable insights that enhanced future marketing strategies. Fostered strong partnerships with stakeholders to streamline project workflows, resulting in timely deliverables and increased client satisfaction.
Google Ads Manager at CATCH A FIRE
July 1, 2025 - PresentPerformed extensive A/B testing of ad copy and landing pages, developed training materials on Google Ads best practices, analyzed search query reports for keyword optimization, ensured compliance with Google Ads policies, identified opportunities through account metrics analysis, optimized campaigns with automated rules and scripts, managed account setup including tracking codes and bid strategies, and created and optimized keyword bids across multiple accounts.
Google Ads Manager at UPWORK.COM
April 1, 2025 - PresentManage Google Ads campaigns focusing on optimizing performance and ensuring data accuracy. Implement YouTube studies to enhance client strategies. Monitor and troubleshoot campaign data for timely execution, maintain documentation, support project management processes, develop customized reporting dashboards for streamlined performance tracking, and foster strong relationships with clients and team members to achieve shared campaign success.
Digital Marketing Specialist at UPWORK.COM
April 1, 2025 - PresentLed digital advertising projects to ensure client goals were met, resulting in a 12% improvement in campaign efficiency. Collaborated with stakeholders for seamless tag implementation, enhancing project timelines. Analyzed data to optimize campaigns, facilitated team training to boost knowledge sharing and adherence to standards, streamlined reporting processes for informed decision-making, and implemented targeted campaigns that increased client engagement and brand presence.
Google Ads Manager at Catch A Fire
July 1, 2025 - PresentPerformed extensive A/B testing of ad copy and landing pages. Assisted in developing comprehensive training materials related to Google Ads best practices. Analyzed search query reports to identify new keywords and optimize existing campaigns. Ensured compliance with Google Ads policies while launching new campaigns. Identified areas of opportunity in client accounts through analysis of account metrics such as CTR, CPC, CPA. Optimized campaigns using advanced features such as automated rules and scripts. Managed all aspects of account setup including tracking codes, conversion pixels, bid strategies. Created, monitored, and optimized keyword bids across multiple accounts.
Google Ads Manager at Upwork.com
April 1, 2025 - PresentManage Google Ads campaigns, optimizing performance and ensuring data accuracy. Implement YouTube studies to enhance client strategies. Monitor and troubleshoot campaign data for timely execution. Maintain documentation and support project management processes. Developed customized reporting dashboards, streamlining performance tracking and empowering clients with actionable insights. Fostered strong relationships with clients and team members, ensuring a shared vision that led to successful campaign outcomes.
Digital Marketing Specialist at Upwork.com
April 1, 2025 - PresentLed digital ad projects, ensuring client goals met, improving campaign efficiency by 12%. Collaborated with stakeholders for seamless tag implementation, enhancing project timelines. Analyzed data to optimize campaigns, resulting in measurable improvements in engagement. Facilitated team training, boosting knowledge sharing and adherence to standards. Streamlined reporting processes, contributing to informed decision-making and strategic planning. Implemented targeted digital campaigns, achieving measurable improvements in client engagement and overall brand. Utilized advanced analytics tools to dissect campaign performance, providing actionable insights that enhanced future marketing strategies. Fostered strong partnerships with stakeholders to streamline project workflows, resulting in timely deliverables and increased client satisfaction.
Education
Bachelor of Science at University of West Georgia
January 1, 2016 - May 31, 2020Bachelor of Science at University of West Georgia
January 1, 2016 - May 31, 2020Bachelor of Science at University of West Georgia
January 1, 2016 - May 31, 2020Qualifications
Google AI-Powered Performance Ads Certification
May 29, 2025 - May 29, 2025Digital Marketing Certificate
May 29, 2025 - May 29, 2025Google Ads Search Certification
May 29, 2025 - May 29, 2025Industry Experience
Professional Services, Non-Profit Organization, Software & Internet, Media & Entertainment, Healthcare, Retail
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