Available to hire
Hi, I’m Iryna Chilachava, a Marketing Manager with over 10 years of experience in international B2B and D2C environments. I specialize in market research, digital marketing, event marketing, and building strong relationships with clients and stakeholders. I enjoy creating and executing marketing strategies that help increase brand visibility and lead generation.
I have a passion for working with teams and managing projects from inception to delivery. Living in Portugal, I’ve also ventured into content creation with my YouTube projects, where I engage with audiences and run advertising campaigns. I love creating valuable content and exploring new ways to connect brands with their audiences.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Intermediate
Portuguese
Intermediate
Ukrainian
Fluent
Work Experience
Digital Marketer at Dyakula Store
January 1, 2023 - PresentCreating and executing D2C marketing strategies to boost lead generation and increase brand visibility. Creating website text and visual content using SEO strategies to improve visibility and traffic. Managing the website's backend (CMS) for content updates and product management. Developing concepts for new products, sourcing manufacturers, and overseeing production with brand logos. Planning and executing e-mail marketing campaigns to retain customers. Running social media advertising campaigns across various platforms, analysing metrics, adjusting strategies for optimal results.
Marketing Coordinator at Cloyd IXR
January 1, 2023 - July 19, 2025Developing and implementing B2B marketing strategies to drive lead generation and brand awareness. Conducting market research to identify trends, customer needs, and competitive landscape. Creating and managing content for various channels, including website, mobile app and social media, close collaboration with UX/UI designers. Managing projects from inception to delivery to the client, collaborating with the production team (3D designers, animator, sound engineer, game design, Front-end Developer), ensuring the team met deadlines and the product aligned with the client's needs. Coordinating with sales team to ensure alignment on goals and messaging. Participating in VR/AR events, trade shows, and webinars to promote the service. Managing email marketing campaigns targeting business clients and prospects.
YouTube Author and Host at @IriskaPortugal
January 1, 2022 - July 19, 2025Creating and managing two YouTube projects: 'Sneakers Legit Check' and a blog about life in Portugal. Conducting market research to understand audience interests and trends. Writing scripts for videos to ensure engaging and informative content. Creating and distributing content on social media to promote videos and engage with followers. Running advertising campaigns on Facebook and Google Ads to increase video visibility and reach a wider audience. Communicating with the audience, responding to comments and messages to build a community. Maintaining audience interest and engagement through regular content updates and interactive elements. Seeking partnerships and implementing collaborative projects to expand reach and create valuable content with brands.
Marketing Manager at Biomin GMBH (now DSM)
January 1, 2017 - July 19, 2025Development and execution of B2B marketing campaigns across various platforms, including digital, social media, and traditional channels. Coordinating with internal teams and external vendors to ensure timely and successful delivery of marketing materials and campaigns. Conducting market research to identify industry trends, target audience insights, and competitive analysis. Creating and maintaining marketing content, such as newsletters, social media posts, email campaigns, and promotional materials. Monitoring and analyzing campaign performance metrics, and preparing reports to optimize future marketing efforts. Organizing and participating in industry events, managing logistics and ensuring brand consistency. Managing and updating the company’s website and social media channels to ensure consistent messaging and branding. Maintaining the marketing calendar and ensuring deadlines for all projects and campaigns are met. Collaborating with the sales team to support lead-generation e
Digital marketer at Dyakula Store
January 1, 2023 - PresentManaged D2C marketing strategies to boost lead generation and increase brand visibility. Created website text and visual content using SEO strategies to improve visibility and traffic. Managed website backend (CMS) for content updates and product management. Developed concepts for new products, sourced manufacturers, and oversaw production with brand logos. Planned and executed e-mail marketing campaigns to retain customers. Ran social media advertising campaigns across various platforms, analyzing metrics and adjusting strategies for optimal results.
Marketing Coordinator at Cloyd IXR
January 1, 2023 - July 19, 2025Developed and implemented B2B marketing strategies to drive lead generation and brand awareness. Conducted market research to identify trends, customer needs, and competitive landscape. Created and managed content for various channels including website, mobile app, and social media in close collaboration with UX/UI designers. Managed projects from inception to delivery, collaborating with a production team (3D designers, animator, sound engineer, game design, Front-end Developer). Coordinated with sales team to ensure alignment on goals and messaging. Participated in VR/AR events, trade shows, and webinars. Managed email marketing campaigns targeting business clients and prospects.
YouTube author and host at @IriskaPortugal
January 1, 2022 - July 19, 2025Created and hosted two YouTube projects: ‘Sneakers Legit Check’ and a blog about Life in Portugal. Conducted market research to understand audience interests and trends. Wrote video scripts for engaging and informative content. Created and distributed content on social media to promote videos and engage followers. Ran advertising campaigns on Facebook and Google Ads to increase video visibility and reach a wider audience. Communicated with the audience, responding to comments and messages to build a community. Maintained audience interest through regular updates and interactive elements. Sought partnerships and collaborative projects to expand reach.
Marketing Manager at Biomin GMBH (now DSM)
January 1, 2017 - July 19, 2025Developed and executed B2B marketing campaigns across digital, social media, and traditional channels. Coordinated with internal teams and external vendors to ensure timely delivery of marketing materials and campaigns. Conducted market research to identify industry trends, target audience insights, and competitive analysis. Created and maintained marketing content, including newsletters, social media posts, email campaigns, and promotional materials. Monitored and analyzed campaign performance and prepared reports to optimize future marketing efforts. Organized and participated in industry events, managing logistics and ensuring brand consistency. Maintained the company’s website and social media channels. Collaborated with the sales team to support lead-generation efforts and align marketing strategies with sales goals.
Education
Master's degree at Kyiv National University of Technology and Design
January 1, 2003 - December 31, 2008Specialist degree at Kyiv National University of Technology and Design
January 1, 2008 - December 31, 2009Master's degree at Kyiv National University of Technology and Design
January 1, 2003 - December 31, 2008Specialist degree at Kyiv National University of Technology and Design
January 1, 2008 - December 31, 2009Qualifications
Industry Experience
Retail, Media & Entertainment, Software & Internet, Manufacturing, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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