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Hello! I am a creative and focused marketer with experience in both B2B and B2C sectors, specialising in consumer behaviour analysis and developing multi-channel marketing strategies. By combining a strong strategic approach grounded in market research with creativity, I optimise brand performance and positioning. My curiosity and open-mindedness allow me to approach each project with adaptability, valuing active listening and a deep understanding of different realities and perspectives.…Hello! I am a creative and focused marketer with experience in both B2B and B2C sectors, specialising in consumer behaviour analysis and developing multi-channel marketing strategies. By combining a strong strategic approach grounded in market research with creativity, I optimise brand performance and positioning. My curiosity and open-mindedness allow me to approach each project with adaptability, valuing active listening and a deep understanding of different realities and perspectives.

Barbara Paladin

Marketing Strategist, Digital Marketer, Copywriter, +4

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Hello! I am a creative and focused marketer with experience in both B2B and B2C sectors, specialising in consumer behaviour analysis and developing multi-channel marketing strategies. By combining a strong strategic approach grounded in market research with creativity, I optimise brand performance and positioning. My curiosity and open-mindedness allow me to approach each project with adaptability, valuing active listening and a deep understanding of different realities and perspectives.…Hello! I am a creative and focused marketer with experience in both B2B and B2C sectors, specialising in consumer behaviour analysis and developing multi-channel marketing strategies. By combining a strong strategic approach grounded in market research with creativity, I optimise brand performance and positioning. My curiosity and open-mindedness allow me to approach each project with adaptability, valuing active listening and a deep understanding of different realities and perspectives.

Available to hire

Hello! I am a creative and focused marketer with experience in both B2B and B2C sectors, specialising in consumer behaviour analysis and developing multi-channel marketing strategies. By combining a strong strategic approach grounded in market research with creativity, I optimise brand performance and positioning. My curiosity and open-mindedness allow me to approach each project with adaptability, valuing active listening and a deep understanding of different realities and perspectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Intermediate

Arabic

Beginner

German

Beginner

Work Experience

Marketing & communication specialist at Freelance

May 1, 2023 - Present

Strategic marketing and communications consulting for B2B and B2C companies and professionals. Market analysis and development of positioning strategies based on target audience, trends, and industry data. Management of social media accounts including Instagram, Facebook, LinkedIn, Pinterest, and X. Creation, management and optimisation of social ADV campaigns. SEO copywriting for blogs, social media, and websites, and planning and execution of email marketing campaigns. Design and production of graphic materials for online and offline communication. Monitoring, analysis, and continuous optimisation of digital marketing performance.

Marketing manager at m. artedesign / Alea S.r.l

October 31, 2023 - July 19, 2025

Development and implementation of marketing strategies to maximise business growth opportunities with performance analysis and ongoing optimisation. Management and optimisation of digital channels such as social media, website, and email marketing. Content creation and SEO copywriting for online and offline channels. Planning and execution of social media and ADV campaigns. Graphic design services for digital and print communications. Organisation and management of company presence at exhibitions and industry events. Collaboration with cross-functional teams to ensure alignment between marketing strategies and business objectives.

Marketing assistant at C4B S.r.l.

August 31, 2022 - July 19, 2025

Assisted marketing teams in various tasks related to company marketing initiatives.

Junior marketing strategist at INEVO S.r.l.

May 31, 2022 - July 19, 2025

Contributed to marketing strategy development and execution.

Digital marketing internship at MAMMA app

November 30, 2020 - July 19, 2025

Supported digital marketing activities and campaigns during internship tenure.

Marketing Assistant at C4B S.r.l.

August 31, 2022 - September 2, 2025

Supported marketing activities and contributed to campaigns at C4B S.r.l. during the May-August 2022 period in Treviso, Italy.

Digital Marketing Intern at MAMMA app

November 30, 2020 - September 2, 2025

Completed a digital marketing internship focusing on various marketing channels and strategies from January to November 2020 in London.

Junior Marketing Strategist at INEVO S.r.l.

May 31, 2022 - September 2, 2025

Worked as a junior marketing strategist developing marketing plans and strategies from November 2021 to May 2022 in San Polo di Piave, Italy.

Marketing Manager at m. artedesign / Alea S.r.l.

October 31, 2023 - September 2, 2025

Led the development and implementation of marketing strategies to maximise business growth, managed digital channels, created content, planned campaigns, designed graphics, and coordinated company presence at events from September 2022 to October 2023 in Caneva, Italy.

Freelance Marketing & Communication Specialist at Self-employed

May 1, 2023 - Present

Providing strategic marketing and communications consulting for B2B and B2C clients including market analysis, social media management, SEO copywriting, campaign execution, graphic design, and performance optimisation from May 2023 to current.