Available to hire
I am a Senior Digital Marketing Leader with over 13 years of experience driving digital transformation across various industries including education, healthcare, pharma, eCommerce, and consulting. I specialize in developing full-funnel digital strategies, leading multicultural teams, and penetrating new markets, especially in KSA. I’m passionate about optimizing user journeys and delivering high ROI through brand revitalization, content strategy, and integrated campaigns.
I have a proven track record of aligning business goals with cutting-edge digital practices and building strong stakeholder relationships at all levels. I enjoy collaborating with teams to create impactful marketing campaigns that resonate with diverse audiences and drive measurable business results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing Manager at The KPI Institute
August 1, 2024 - PresentDesigned and executed a new brand strategy for The KPI Institute and its sub-brands, enhancing visual identity across all channels. Developed a marketing roadmap focused on lead generation, brand awareness, and B2B conversions. Audited and updated promotional content and created new campaign materials for international events, online platforms, and training services. Coordinated internal teams to deliver digital marketing campaigns aligned with company-wide goals and KPIs.
Digital Marketing Manager, KSA Expansion at Nagwa (EduTech)
August 1, 2024 - July 19, 2025Led entry into the KSA market by launching 'Nagwa Classes' and tailoring content to cultural expectations and educational benchmarks. Managed KSA-focused digital teams across design, content, and media buying; built and optimized all digital communication channels. Created and launched digital products for the B2B sector and partnered with NGOs to expand reach. Spearheaded redesign of Nagwa.com with improved UX/UI, site navigation, and personalized learning experiences. Designed integrated campaign strategies across TikTok, Snapchat, Meta, YouTube, and Google, maximizing market-specific ROI.
Digital Marketing Leader at Al Arabia Group
August 1, 2023 - July 19, 2025Established and scaled digital marketing operations for four group companies across manufacturing, wholesale, and retail sectors. Built digital teams from scratch; coached 12+ team members and established SOPs, performance KPIs, and annual strategies. Oversaw creation of Gehazy.com ecommerce platform and structured SEO content frameworks. Led major campaigns integrating offline events with digital engagement strategies. Aligned marketing with logistics and customer service departments to enhance conversion funnels and post-sale experience.
Freelance Digital Marketing Consultant at Drs. Nicolas & Asp
October 1, 2019 - July 19, 2025Planned and executed paid media campaigns using Google Ads, SEO content, and email marketing. Redesigned company website and streamlined usability, improving lead conversion rates. Managed analytics reporting, campaign ROI tracking, and iterative campaign improvement based on A/B testing insights.
Senior Digital Marketing Officer (SEO/SEM) at Minapharm Pharmaceuticals
November 1, 2017 - July 19, 2025Delivered paid search campaigns for pharma products and improved ROI through detailed keyword and performance analysis. Created short animated promotional videos with storyboard development for brands like Amplifon. Developed SEO recommendations and collaborated with developers and editorial staff to implement optimization strategies.
Digital Planning Manager at DMX Digital Consultancy
December 1, 2015 - July 19, 2025Consulted multiple brands on digital positioning, creative strategies, and long-term growth. Created quarterly and annual budget plans, integrated content calendars, and analyzed market positioning across platforms.
Digital Account Manager at Media Pan Arab
December 31, 2012 - July 19, 2025Regional digital account manager for Microsoft Egypt, coordinating campaigns across 7 countries in the Middle East and Africa. Developed media plans based on web analytics tools such as Google Analytics and Alexa. Negotiated advertising placements and resolved operational campaign challenges.
Tour Guide & Travel Coordinator at Egitalloyd Travel / AUC
January 1, 2011 - July 19, 2025Led international tours with cultural and historical insights across Egypt. Handled complex logistics, accommodations, and conflict resolution with high attention to safety and satisfaction.
Marketing Manager at The KPI Institute
August 1, 2024 - PresentDesigned and executed a new brand strategy for The KPI Institute and its sub-brands, improving visual identity across all channels. Developed a marketing roadmap focused on lead generation, brand awareness, and B2B conversions. Audited and updated promotional content and created new campaign materials for international events, online platforms, and training services. Coordinated internal teams to deliver digital marketing campaigns aligned with company-wide goals and KPIs.
Digital Marketing Manager, KSA Expansion at Nagwa (EduTech)
August 31, 2024 - July 19, 2025Led entry into the KSA market by launching 'Nagwa Classes' tailored to cultural expectations and educational benchmarks (SAAT & GAT). Managed KSA-focused digital teams including design, content, and media buying and optimized all digital communication channels. Created and launched digital products for the B2B sector and partnered with NGOs to expand reach. Spearheaded the redesign of Nagwa.com, enhancing UX/UI, site navigation, and personalized learning experiences. Designed integrated campaign strategies across TikTok, Snapchat, Meta, YouTube, and Google to maximize market-specific ROI.
Digital Marketing Manager at Al Arabia Group
August 31, 2023 - July 19, 2025Established and scaled digital marketing operations for four group companies across manufacturing, wholesale, and retail sectors. Built and coached digital teams of 12+ members, established SOPs, performance KPIs, and annual strategies. Oversaw the creation of Gehazy.com eCommerce platform and structured SEO content frameworks. Led major campaigns integrating offline events with digital engagement, and aligned marketing with logistics and customer service departments to enhance conversion funnels and post-sale experience.
Freelance Digital Marketing Consultant at Multiple Clients
October 31, 2019 - July 19, 2025Planned and executed paid media campaigns using Google Ads, SEO content, and email marketing. Redesigned company websites to improve usability and lead conversions. Managed analytics reporting, campaign ROI tracking, and iterative improvements using A/B testing. Key clients included Flink (KSA insurance outsourcing), Landmark Management Partner (marketing consultancy), Faa.shopping (KSA online pharma store), and Nefrukhan.com (luxury eCommerce). Delivered SEO/SEM audits and optimizations, developed detailed wireframes and UX concepts, and produced B2B/B2C video content with influencer strategies on LinkedIn and YouTube.
Sr. Digital Marketing Officer (SEO/SEM) at Minapharm Pharmaceuticals
November 30, 2017 - July 19, 2025Delivered paid search campaigns for pharma products improving ROI through keyword and performance analysis. Created short animated promotional videos with storyboard development for brands like Amplifon. Developed SEO recommendations and collaborated with developers and editorial staff to implement optimization strategies.
Digital Planning Manager at DMX Digital Consultancy
December 31, 2015 - July 19, 2025Consulted multiple brands on digital positioning, creative strategies, and long-term growth. Created quarterly and annual budget plans, integrated content calendars, and analyzed market positioning across platforms.
Digital Account Manager at Media Pan Arab
December 31, 2012 - July 19, 2025Regional digital account manager for Microsoft Egypt, coordinating digital campaigns across seven countries in the Middle East and Africa. Developed media plans using analytics tools such as Google Analytics and Socialbakers. Negotiated advertising placements and resolved operational challenges to maximize campaign success.
Tour Guide & Travel Coordinator at Egitalloyd Travel / AUC
January 31, 2011 - July 19, 2025Led international tours with cultural and historical insights across Egypt. Managed complex logistics, accommodations, and conflict resolution to ensure safety and customer satisfaction.
Education
Bachelor of Arts at Ain Shams University
January 1, 1999 - December 31, 2002Bachelor of Arts at Ain Shams University
January 1, 1999 - December 31, 2002Qualifications
Industry Experience
Education, Healthcare, Retail, Wholesale & Distribution, Professional Services, Non-Profit Organization, Life Sciences, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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