HC

Heather Cavanaugh

Available to hire

I am passionate about connecting the dots between brands and searcher intent. I enjoy concepting, solving puzzles, and delivering strong results that keep my work interesting.

About

I am passionate about connecting the dots between brands and searcher intent. I enjoy concepting, solving puzzles, and delivering strong results that keep my work interesting. With a background as an accomplished SEO and SEM campaign consultant, analyst, and strategist, I bring experience from retail, education, healthcare, technology, and digital experience agency sectors.

My skills include technical SEO, content strategy, inbound and onsite SEO, website builds, migrations, listings, and social signals. I take pride in optimizing user experience, increasing conversions, and training teams to execute effective SEO strategies tailored to client goals.

  • 11 years' experience
  • Joined July 2025

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Education
  • Healthcare
  • Travel & Hospitality
  • Professional Services
  • Real Estate & Construction

More experts in Chicago, United States

Work experience· 10 roles

Senior SEO Analyst · CLICK HERE DIGITALJan 2023 – Jul 2025 · 2 yrs 7 mos

Developed presentations and training materials, trained new hires and on-page SEO processes, optimized SEO content plans for clients, enhanced user experience to boost conversions, monitored data effectiveness, and managed business listings.

UX SEO, OnPage SEO, Inbound, SEO SME · JAWSBANANAJan 2023 – Present · 3 yrs 11 mos

Led SEO, SEM, and social signals efforts for clients like East + West Yoga, contributing to the successful sale of the business, and significantly increased sales for Skyline Window Coverings from $250K to $1.2M monthly within six months. Managed SEO projects including for Phillips & Associates Attorneys at Law (involving the P. Diddy case) and worked with East West Hospitality and Swan Land Company.

SEO & PPC Manager · INTERSPORTJan 2022 – Jul 2025 · 3 yrs 7 mos

Managed Google Ads fulfillment and SEO fulfillment for Taylor Commercial Foodservice Inc., analyzed websites to formulate and execute strategies, and produced analytics and reporting for campaign effectiveness.

Senior Business Consultant · VIRTUSADec 2020 – Jul 2025 · 4 yrs 8 mos
SEO Consultant · SEARCHLAB DIGITALOct 2020 – Jul 2025 · 4 yrs 10 mos
Marketing Manager · WHITERAIL REVIEWSApr 2019 – Jul 2025 · 6 yrs 4 mos
Specialist SEO II, WE for Enterprise Team · WEB.COMJan 2019 – Jul 2025 · 6 yrs 7 mos
Digital Marketing Manager · GOLDSTAR CAPITAL GROUPDec 2017 – Jul 2025 · 7 yrs 8 mos

Education

Bachelor of Science · West Virginia University2000 – 2003
Associate of Arts · West Virginia University1998 – 2000

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