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I am passionate about connecting the dots between brands and searcher intent. I enjoy concepting, solving puzzles, and delivering strong results that keep my work interesting. With a background as an accomplished SEO and SEM campaign consultant, analyst, and strategist, I bring experience from retail, education, healthcare, technology, and digital experience agency sectors. My skills include technical SEO, content strategy, inbound and onsite SEO, website builds, migrations, listings, and social signals. I take pride in optimizing user experience, increasing conversions, and training teams to execute effective SEO strategies tailored to client goals.…I am passionate about connecting the dots between brands and searcher intent. I enjoy concepting, solving puzzles, and delivering strong results that keep my work interesting. With a background as an accomplished SEO and SEM campaign consultant, analyst, and strategist, I bring experience from retail, education, healthcare, technology, and digital experience agency sectors. My skills include technical SEO, content strategy, inbound and onsite SEO, website builds, migrations, listings, and social signals. I take pride in optimizing user experience, increasing conversions, and training teams to execute effective SEO strategies tailored to client goals.

Heather Cavanaugh

SEO Expert, Digital Marketer, Content Strategist, +2

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I am passionate about connecting the dots between brands and searcher intent. I enjoy concepting, solving puzzles, and delivering strong results that keep my work interesting. With a background as an accomplished SEO and SEM campaign consultant, analyst, and strategist, I bring experience from retail, education, healthcare, technology, and digital experience agency sectors. My skills include technical SEO, content strategy, inbound and onsite SEO, website builds, migrations, listings, and social signals. I take pride in optimizing user experience, increasing conversions, and training teams to execute effective SEO strategies tailored to client goals.…I am passionate about connecting the dots between brands and searcher intent. I enjoy concepting, solving puzzles, and delivering strong results that keep my work interesting. With a background as an accomplished SEO and SEM campaign consultant, analyst, and strategist, I bring experience from retail, education, healthcare, technology, and digital experience agency sectors. My skills include technical SEO, content strategy, inbound and onsite SEO, website builds, migrations, listings, and social signals. I take pride in optimizing user experience, increasing conversions, and training teams to execute effective SEO strategies tailored to client goals.

Available to hire

I am passionate about connecting the dots between brands and searcher intent. I enjoy concepting, solving puzzles, and delivering strong results that keep my work interesting. With a background as an accomplished SEO and SEM campaign consultant, analyst, and strategist, I bring experience from retail, education, healthcare, technology, and digital experience agency sectors.

My skills include technical SEO, content strategy, inbound and onsite SEO, website builds, migrations, listings, and social signals. I take pride in optimizing user experience, increasing conversions, and training teams to execute effective SEO strategies tailored to client goals.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX SEO, OnPage SEO, Inbound, SEO SME at JAWSBANANA

January 1, 2023 - Present

Led SEO, SEM, and social signals efforts for clients like East + West Yoga, contributing to the successful sale of the business, and significantly increased sales for Skyline Window Coverings from $250K to $1.2M monthly within six months. Managed SEO projects including for Phillips & Associates Attorneys at Law (involving the P. Diddy case) and worked with East West Hospitality and Swan Land Company.

Senior SEO Analyst at CLICK HERE DIGITAL

January 1, 2023 - July 19, 2025

Developed presentations and training materials, trained new hires and on-page SEO processes, optimized SEO content plans for clients, enhanced user experience to boost conversions, monitored data effectiveness, and managed business listings.

SEO & PPC Manager at INTERSPORT

January 1, 2022 - July 19, 2025

Managed Google Ads fulfillment and SEO fulfillment for Taylor Commercial Foodservice Inc., analyzed websites to formulate and execute strategies, and produced analytics and reporting for campaign effectiveness.

SEO Consultant at SEARCHLAB DIGITAL

October 1, 2020 - July 19, 2025

Managed SEO accounts with client-facing responsibilities, analyzed websites to create and implement strategies, administered Google Business accounts, and handled analytics and reporting.

Senior Business Consultant at VIRTUSA

December 31, 2020 - July 19, 2025

Presented SEO plans to Foodbuy, the largest North American supply chain, incorporating the strategy as a top priority for 2020, involving 50% travel and remote work.

Marketing Manager at WHITERAIL REVIEWS

April 1, 2019 - July 19, 2025

Managed SEO productization and implementation, handled online reviews accounts, implemented widget and tracking codes, and managed PPC accounts remotely.

Specialist SEO II, WE for Enterprise Team at WEB.COM

January 1, 2019 - July 19, 2025

Analyzed, strategized, created, and implemented content strategies, trained new team members and onboarded teammates for the SEO Assist product, led the Social SEO database, managed IFTT and Zapier accounts, and excelled at achieving upsells.

PPC Content Specialist at CONNECTIVE DX

June 1, 2015 - July 19, 2025

Managed AdWords and Bing PPC advertising for Oregon Health Sciences University, provided landing page recommendations, and handled analytics and reporting duties.

Digital Marketing Manager at GOLDSTAR CAPITAL GROUP

December 31, 2015 - July 19, 2025

Managed SEO and PPC accounts, handled WordPress digital content management and SEO, mastered Infusionsoft for implementing successful campaigns across platforms.

Digital Marketing Manager at GOLDSTAR CAPITAL GROUP

December 31, 2017 - July 19, 2025

Managed SEO and PPC accounts, handled WordPress digital content management and SEO, mastered Infusionsoft for implementing successful campaigns across platforms.