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Hello, I'm Liya Dejene Altaye, a digital communications professional with over 18 years of experience helping global research-for-development and human rights organizations boost visibility, grow audiences, and advance policy impact through data-driven storytelling. I specialize in translating complex research into compelling narratives, building cross-functional teams, and delivering value through training and capacity-building initiatives. I excel at developing integrated communications strategies, managing multi-channel digital programs, and turning analytics into actionable insights that inform leadership decisions and advance advocacy goals.…Hello, I'm Liya Dejene Altaye, a digital communications professional with over 18 years of experience helping global research-for-development and human rights organizations boost visibility, grow audiences, and advance policy impact through data-driven storytelling. I specialize in translating complex research into compelling narratives, building cross-functional teams, and delivering value through training and capacity-building initiatives. I excel at developing integrated communications strategies, managing multi-channel digital programs, and turning analytics into actionable insights that inform leadership decisions and advance advocacy goals.

Liya Dejene Altaye

Content Producer, Social Media Manager, Digital Marketer, +7

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Hello, I'm Liya Dejene Altaye, a digital communications professional with over 18 years of experience helping global research-for-development and human rights organizations boost visibility, grow audiences, and advance policy impact through data-driven storytelling. I specialize in translating complex research into compelling narratives, building cross-functional teams, and delivering value through training and capacity-building initiatives. I excel at developing integrated communications strategies, managing multi-channel digital programs, and turning analytics into actionable insights that inform leadership decisions and advance advocacy goals.…Hello, I'm Liya Dejene Altaye, a digital communications professional with over 18 years of experience helping global research-for-development and human rights organizations boost visibility, grow audiences, and advance policy impact through data-driven storytelling. I specialize in translating complex research into compelling narratives, building cross-functional teams, and delivering value through training and capacity-building initiatives. I excel at developing integrated communications strategies, managing multi-channel digital programs, and turning analytics into actionable insights that inform leadership decisions and advance advocacy goals.

Available to hire

Hello, I’m Liya Dejene Altaye, a digital communications professional with over 18 years of experience helping global research-for-development and human rights organizations boost visibility, grow audiences, and advance policy impact through data-driven storytelling. I specialize in translating complex research into compelling narratives, building cross-functional teams, and delivering value through training and capacity-building initiatives.

I excel at developing integrated communications strategies, managing multi-channel digital programs, and turning analytics into actionable insights that inform leadership decisions and advance advocacy goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Amharic

Fluent

English

Fluent

Work Experience

Digital Communications Coordinator at Ethiopian Human Rights Commission (EHRC)

October 1, 2021 - Present

Develops and executes comprehensive communications and media strategies. Establishes, grows, and manages social media platforms and online presence. Leads search engine and social media outreach efforts. Ensures consistent branding and messaging across all digital platforms. Optimizes SEO configurations, monitors analytics, and delivers detailed monthly performance reports.

Social Media Coordinator at Global Landscapes Forum (GLF)

August 31, 2019 - July 19, 2025

Spearheaded social media growth across multiple platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube for the world's largest knowledge-led platform on sustainable land use. Developed and executed social media calendars and paid advertising campaigns achieving a reach of over 250 million. Drove a 20% increase in inbound social traffic resulting in a 40% average increase in conversion rates, 80% improvement in engagement, and 200%+ growth in followers. Implemented innovative strategies including takeovers, Q&As, quizzes, and videos. Coordinated a volunteer team ensuring successful program execution. Analyzed and reported on social media and online marketing campaign performance and generated comprehensive resource management and data analytics reports.

Communications Officer and Project Coordinator at International Food Policy Research Institute (IFPRI)

November 30, 2017 - July 19, 2025

Managed communications for the Monitoring and Evaluation of Land in Africa (MELA) project, collaborating with multiple African and UN institutions. Facilitated planning, inception, and validation workshops and capacity building activities. Acted as central communication liaison for governments and international partners. Supported national Monitoring and Evaluation coordinators by identifying and documenting best practices. Coordinated peer reviews for reports and publications. Managed communications with internal and external stakeholders throughout the entire project lifecycle.

Social Media Coordinator at Global Landscapes Forum (GLF) / Center for International Forestry Research (CIFOR)

November 1, 2017 - August 31, 2019

Spearheaded social media growth for GLF, the world’s largest knowledge-led platform on sustainable land use, achieving a combined reach of over 250 million, 200%+ follower growth, 80% higher engagement, 40% improved conversion rates and a 20% increase in inbound social traffic. Designed and executed paid social and search campaigns and launched engagement formats (live takeovers, Q&As, interactive quizzes and video series) to expand community reach. Led a volunteer social media team to deliver real-time coverage and analytics reports.

Web Communications Specialist at International Livestock Research Institute (ILRI)

July 31, 2017 - July 19, 2025

Led web communications, social media, and marketing strategies for ILRI programs, events, and projects. Designed and managed social media platforms and corporate blogs achieving a 110% increase in reach. Developed and published content generating over 2 million annual views. Provided training and support on social media best practices to internal teams and CGIAR centers with over 110 participants trained. Documented and disseminated meeting and event outcomes through blogs, video interviews, and published materials. Managed daily media relations and responded to inquiries.

Communications Officer & Project Coordinator at International Food Policy Research Institute (IFPRI)

July 1, 2017 - November 1, 2017

Managed all communications for the Monitoring and Evaluation of Land in Africa (MELA) project, serving as central communications liaison for national governments and international partners throughout the project lifecycle. Facilitated planning, inception and validation workshops and bi-weekly coordination meetings, ensuring consistent stakeholder alignment. Contributed to country, regional and synthesis report production through peer review coordination, elevating the quality and credibility of outputs shared with policymakers across Africa.

Communications Associate at CGIAR System Management Office

February 28, 2017 - July 19, 2025

Supported development and implementation of CGIAR communications strategy and outreach, promoting brand and investment opportunities. Created and curated content for various communication channels including social media platforms. Collaborated with Research Centers to consolidate communications and elevate CGIAR's profile. Participated in and coordinated communications community of practice and system-wide initiatives. Conducted research and prepared summaries to enhance communication materials.

Communications Associate at CGIAR System Management Office (Headquarters)

October 1, 2015 - February 28, 2017

Drove CGIAR's brand positioning and donor engagement by creating, curating and editing content across the website, social media, reports, newsletters and blogs. Co-led initiatives within 15 CGIAR research centers' communications community of practice to consolidate system-wide outputs, strengthen knowledge sharing and elevate CGIAR's profile as a trusted advisor and agricultural innovation leader.

Associate, ICKM at Technical Centre for Agricultural and Rural Cooperation (CTA)

November 30, 2013 - July 19, 2025

Maximized impact of CTA's knowledge assets through strategic collaboration with internal and external partners. Contributed to development of an Information Communication and Knowledge Management platform for ACP regions. Facilitated knowledge sharing and capacity building including workshops, meetings, and training programs. Coordinated the development of a comprehensive Knowledge Management training curriculum. Contributed to the development and implementation of CTA's social media strategy.

Associate, Information, Communication & Knowledge Management at Technical Centre for Agricultural and Rural Cooperation (CTA)

May 1, 2013 - November 1, 2013

Maximized the impact of CTA's knowledge assets through strategic collaboration with internal teams, donors and partners, increasing the visibility and usability of publications, digital platforms and project reports for key audiences. Led knowledge-sharing and capacity-building initiatives, including workshops and training sessions, developing a knowledge management curriculum that built lasting skills across the organization. Contributed to CTA's social media strategy, expanding platform reach and increasing audience engagement by 60%.

Web Communications Specialist at International Livestock Research Institute (ILRI)

November 1, 2007 - July 1, 2017

Led web, social media and marketing strategy for ILRI programs, events and projects, achieving a 100% increase in overall audience reach while managing social media platforms and corporate blogs and publishing website and intranet content, generating over 2 million annual page views. Authored social media guidelines and training materials adopted across ILRI and partner CGIAR centers, strengthening institutional standards. Delivered social media training to 110+ participants and documented event outcomes through blog posts, video interviews and multimedia publishing.