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I am a dynamic Digital Communications professional with over 18 years of experience in driving innovative strategies across social media marketing, digital advertising, and online engagement. I love crafting compelling content that enhances brand visibility and fosters meaningful connections with audiences across platforms like Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube. I'm passionate about sharing knowledge, promoting events, and collaborating across digital channels for global organizations. Throughout my career, I've led impactful digital campaigns and managed high-performing social media channels, always focusing on delivering measurable results. Whether it's optimizing SEO, running social media outreach, or coordinating volunteer teams, I thrive on ensuring consistent branding and impactful messaging to drive engagement and growth.…I am a dynamic Digital Communications professional with over 18 years of experience in driving innovative strategies across social media marketing, digital advertising, and online engagement. I love crafting compelling content that enhances brand visibility and fosters meaningful connections with audiences across platforms like Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube. I'm passionate about sharing knowledge, promoting events, and collaborating across digital channels for global organizations. Throughout my career, I've led impactful digital campaigns and managed high-performing social media channels, always focusing on delivering measurable results. Whether it's optimizing SEO, running social media outreach, or coordinating volunteer teams, I thrive on ensuring consistent branding and impactful messaging to drive engagement and growth.

Liya Dejene Altaye

Content Producer, Social Media Manager, Digital Marketer, +2

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I am a dynamic Digital Communications professional with over 18 years of experience in driving innovative strategies across social media marketing, digital advertising, and online engagement. I love crafting compelling content that enhances brand visibility and fosters meaningful connections with audiences across platforms like Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube. I'm passionate about sharing knowledge, promoting events, and collaborating across digital channels for global organizations. Throughout my career, I've led impactful digital campaigns and managed high-performing social media channels, always focusing on delivering measurable results. Whether it's optimizing SEO, running social media outreach, or coordinating volunteer teams, I thrive on ensuring consistent branding and impactful messaging to drive engagement and growth.…I am a dynamic Digital Communications professional with over 18 years of experience in driving innovative strategies across social media marketing, digital advertising, and online engagement. I love crafting compelling content that enhances brand visibility and fosters meaningful connections with audiences across platforms like Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube. I'm passionate about sharing knowledge, promoting events, and collaborating across digital channels for global organizations. Throughout my career, I've led impactful digital campaigns and managed high-performing social media channels, always focusing on delivering measurable results. Whether it's optimizing SEO, running social media outreach, or coordinating volunteer teams, I thrive on ensuring consistent branding and impactful messaging to drive engagement and growth.

Available to hire

I am a dynamic Digital Communications professional with over 18 years of experience in driving innovative strategies across social media marketing, digital advertising, and online engagement. I love crafting compelling content that enhances brand visibility and fosters meaningful connections with audiences across platforms like Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube. I’m passionate about sharing knowledge, promoting events, and collaborating across digital channels for global organizations.

Throughout my career, I’ve led impactful digital campaigns and managed high-performing social media channels, always focusing on delivering measurable results. Whether it’s optimizing SEO, running social media outreach, or coordinating volunteer teams, I thrive on ensuring consistent branding and impactful messaging to drive engagement and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Amharic

Fluent

English

Fluent

Work Experience

Digital Communications Coordinator at Ethiopian Human Rights Commission (EHRC)

October 1, 2021 - Present

Develops and executes comprehensive communications and media strategies. Establishes, grows, and manages social media platforms and online presence. Leads search engine and social media outreach efforts. Ensures consistent branding and messaging across all digital platforms. Optimizes SEO configurations, monitors analytics, and delivers detailed monthly performance reports.

Social Media Coordinator at Global Landscapes Forum (GLF)

August 31, 2019 - July 19, 2025

Spearheaded social media growth across multiple platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube for the world's largest knowledge-led platform on sustainable land use. Developed and executed social media calendars and paid advertising campaigns achieving a reach of over 250 million. Drove a 20% increase in inbound social traffic resulting in a 40% average increase in conversion rates, 80% improvement in engagement, and 200%+ growth in followers. Implemented innovative strategies including takeovers, Q&As, quizzes, and videos. Coordinated a volunteer team ensuring successful program execution. Analyzed and reported on social media and online marketing campaign performance and generated comprehensive resource management and data analytics reports.

Communications Officer and Project Coordinator at International Food Policy Research Institute (IFPRI)

November 30, 2017 - July 19, 2025

Managed communications for the Monitoring and Evaluation of Land in Africa (MELA) project, collaborating with multiple African and UN institutions. Facilitated planning, inception, and validation workshops and capacity building activities. Acted as central communication liaison for governments and international partners. Supported national Monitoring and Evaluation coordinators by identifying and documenting best practices. Coordinated peer reviews for reports and publications. Managed communications with internal and external stakeholders throughout the entire project lifecycle.

Web Communications Specialist at International Livestock Research Institute (ILRI)

July 31, 2017 - July 19, 2025

Led web communications, social media, and marketing strategies for ILRI programs, events, and projects. Designed and managed social media platforms and corporate blogs achieving a 110% increase in reach. Developed and published content generating over 2 million annual views. Provided training and support on social media best practices to internal teams and CGIAR centers with over 110 participants trained. Documented and disseminated meeting and event outcomes through blogs, video interviews, and published materials. Managed daily media relations and responded to inquiries.

Communications Associate at CGIAR System Management Office

February 28, 2017 - July 19, 2025

Supported development and implementation of CGIAR communications strategy and outreach, promoting brand and investment opportunities. Created and curated content for various communication channels including social media platforms. Collaborated with Research Centers to consolidate communications and elevate CGIAR's profile. Participated in and coordinated communications community of practice and system-wide initiatives. Conducted research and prepared summaries to enhance communication materials.

Associate, ICKM at Technical Centre for Agricultural and Rural Cooperation (CTA)

November 30, 2013 - July 19, 2025

Maximized impact of CTA's knowledge assets through strategic collaboration with internal and external partners. Contributed to development of an Information Communication and Knowledge Management platform for ACP regions. Facilitated knowledge sharing and capacity building including workshops, meetings, and training programs. Coordinated the development of a comprehensive Knowledge Management training curriculum. Contributed to the development and implementation of CTA's social media strategy.