I am a multifaceted professional with over 10 years of diverse experience, blending corporate expertise with entrepreneurial leadership in e-commerce, digital marketing, and creative media. I have a proven ability to lead projects, analyze data, build brands, and deliver compelling visual and digital content. Skilled in SEO, Meta Ads, content strategy, website creation, and photography, I enjoy combining analytical depth with creative vision to drive growth and connection. Currently, I focus on digital strategy, content creation, and creative portrait photography while seeking roles such as Senior Analyst, Project Lead, or Digital Strategy Consultant based in Bengaluru. I take pride in delivering high-quality work and making meaningful connections across platforms.

Shruthi HS

I am a multifaceted professional with over 10 years of diverse experience, blending corporate expertise with entrepreneurial leadership in e-commerce, digital marketing, and creative media. I have a proven ability to lead projects, analyze data, build brands, and deliver compelling visual and digital content. Skilled in SEO, Meta Ads, content strategy, website creation, and photography, I enjoy combining analytical depth with creative vision to drive growth and connection. Currently, I focus on digital strategy, content creation, and creative portrait photography while seeking roles such as Senior Analyst, Project Lead, or Digital Strategy Consultant based in Bengaluru. I take pride in delivering high-quality work and making meaningful connections across platforms.

Available to hire

I am a multifaceted professional with over 10 years of diverse experience, blending corporate expertise with entrepreneurial leadership in e-commerce, digital marketing, and creative media. I have a proven ability to lead projects, analyze data, build brands, and deliver compelling visual and digital content. Skilled in SEO, Meta Ads, content strategy, website creation, and photography, I enjoy combining analytical depth with creative vision to drive growth and connection.

Currently, I focus on digital strategy, content creation, and creative portrait photography while seeking roles such as Senior Analyst, Project Lead, or Digital Strategy Consultant based in Bengaluru. I take pride in delivering high-quality work and making meaningful connections across platforms.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent
Hindi
Intermediate
Kannada
Advanced

Work Experience

Senior Content Analyst - EMEA at Thomson Reuters, India
May 31, 2019 - July 19, 2025
Collaborated with cross-functional teams to improve content management efficiencies. Led content enhancement and data quality initiatives, provided root cause analysis and scalable solutions, trained global teams on content systems, tools and processes, and worked with managers and specialists for continuous improvement.
Senior Content Analyst - EMEA at Thomson Reuters, India
May 31, 2019 - July 19, 2025
Partnered with cross-functional teams to drive content management efficiencies. Led content enhancement and data quality improvement initiatives. Provided root cause analysis and implemented scalable solutions. Trained global teams on content systems, tools, and processes. Collaborated with managers and content specialists for continuous improvement.
Founder - Mom & Niki (E-commerce, Digital Marketing & Creative Studio) at Self-employed
May 1, 2019 - Present
Founded and managed a clothing brand Mom & Niki, sourcing apparel internationally and selling in India. Oversaw sourcing, pricing, branding, customer service, logistics, and designed/managing an e-commerce storefront. Led digital marketing services including digital strategy, brand building, website design, content creation for social media platforms, Meta Ads campaigns, and content calendar and performance report development. Established a maternity, newborn, and family photography business providing concept-to-delivery shoots with professional gear and advanced editing.
Founder - Mom & Niki (E-commerce, Digital Marketing & Creative Studio) at Self-employed
May 1, 2019 - Present
Founded and managed Mom & Niki, a clothing brand sourcing apparel directly from international vendors and selling to customers in India. Oversaw operations including sourcing, pricing, branding, customer service, and logistics. Designed and managed a functional e-commerce storefront to streamline product sales and online presence. Led digital strategy and brand building for clients across various niches, designed websites and optimized content for user experience and SEO. Created and scheduled content across platforms including Instagram, Facebook, and LinkedIn, managed and optimized Meta Ads campaigns, and developed end-to-end content calendars and performance reports. Launched a maternity, newborn, and family photography business, providing concept-to-delivery shoots with professional quality imagery and advanced editing workflows.
Content Business Analyst - Reference Data at Thomson Reuters, India
March 31, 2017 - July 19, 2025
Maintained high-quality data for Canadian and US equity instruments, captured and validated corporate actions such as mergers and dividends, delivered key metrics, and resolved client data queries to ensure accuracy and reliability.
Content Business Analyst - Reference Data at Thomson Reuters, India
March 31, 2017 - July 19, 2025
Maintained high-quality data for Canadian and US equity instruments. Captured and validated corporate actions including mergers, splits, and dividends. Delivered key metrics such as EPS and outstanding shares. Resolved client data queries, ensuring accuracy and reliability.
Associate Content Business Analyst - News & Media, Economics & Commodities at Thomson Reuters, India
March 31, 2016 - July 19, 2025
Managed daily operations for global content flow, maintained financial databases, collaborated with journalists, developers, and product teams globally, responded to client issues related to financial market data, and created quality reports for senior management.
Associate Content Business Analyst - News & Media, Economics & Commodities at Thomson Reuters, India
March 31, 2016 - July 19, 2025
Managed daily operations for global content flow. Maintained high-quality financial databases. Worked with global stakeholders including journalists, developers, and product teams. Responded to client issues relating to financial market data. Created regular quality reports for senior management.

Education

MBA at PES Institute of Technology, Bangalore
January 1, 2011 - December 31, 2013
Bachelor of Computer Applications at Acharya Institute of Graduate Studies
January 1, 2007 - December 31, 2011
MBA at PES Institute of Technology, Bangalore
January 1, 2011 - December 31, 2013
Bachelor of Computer Applications at Acharya Institute of Graduate Studies
January 1, 2007 - December 31, 2011

Qualifications

Commodities and Energy Global Certification
January 1, 2015 - December 31, 2015
Microsoft Excel Intermediate
January 1, 2014 - December 31, 2014
Microsoft Access Basic
January 1, 2015 - December 31, 2015
Commodities and Energy Global Certification
January 1, 2015 - December 31, 2015
Microsoft Excel Intermediate
January 1, 2014 - December 31, 2014
Microsoft Access Basic
January 1, 2015 - December 31, 2015

Industry Experience

Retail, Financial Services, Professional Services, Media & Entertainment, Software & Internet