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Hi! I'm a passionate marketing professional with a strong background in business management and marketing from Rutgers University. I have hands-on experience leading multi-channel marketing campaigns, including digital, email, and social media, with a focus on driving user engagement and product adoption. At Pearson Education, I spearheaded innovative AI-powered campaigns that significantly boosted user interaction. Beyond marketing, I co-founded a grassroots organization promoting diversity, equity, and inclusion in education, where I developed digital strategies that grew our community and mobilized supporters. I enjoy combining data analytics with creative strategies to achieve impactful results and am always eager to connect with like-minded professionals.…Hi! I'm a passionate marketing professional with a strong background in business management and marketing from Rutgers University. I have hands-on experience leading multi-channel marketing campaigns, including digital, email, and social media, with a focus on driving user engagement and product adoption. At Pearson Education, I spearheaded innovative AI-powered campaigns that significantly boosted user interaction. Beyond marketing, I co-founded a grassroots organization promoting diversity, equity, and inclusion in education, where I developed digital strategies that grew our community and mobilized supporters. I enjoy combining data analytics with creative strategies to achieve impactful results and am always eager to connect with like-minded professionals.

user956584

Marketing Strategist, Digital Marketer, Project Manager, +2

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Hi! I'm a passionate marketing professional with a strong background in business management and marketing from Rutgers University. I have hands-on experience leading multi-channel marketing campaigns, including digital, email, and social media, with a focus on driving user engagement and product adoption. At Pearson Education, I spearheaded innovative AI-powered campaigns that significantly boosted user interaction. Beyond marketing, I co-founded a grassroots organization promoting diversity, equity, and inclusion in education, where I developed digital strategies that grew our community and mobilized supporters. I enjoy combining data analytics with creative strategies to achieve impactful results and am always eager to connect with like-minded professionals.…Hi! I'm a passionate marketing professional with a strong background in business management and marketing from Rutgers University. I have hands-on experience leading multi-channel marketing campaigns, including digital, email, and social media, with a focus on driving user engagement and product adoption. At Pearson Education, I spearheaded innovative AI-powered campaigns that significantly boosted user interaction. Beyond marketing, I co-founded a grassroots organization promoting diversity, equity, and inclusion in education, where I developed digital strategies that grew our community and mobilized supporters. I enjoy combining data analytics with creative strategies to achieve impactful results and am always eager to connect with like-minded professionals.

Available to hire

Hi! I’m a passionate marketing professional with a strong background in business management and marketing from Rutgers University. I have hands-on experience leading multi-channel marketing campaigns, including digital, email, and social media, with a focus on driving user engagement and product adoption. At Pearson Education, I spearheaded innovative AI-powered campaigns that significantly boosted user interaction.

Beyond marketing, I co-founded a grassroots organization promoting diversity, equity, and inclusion in education, where I developed digital strategies that grew our community and mobilized supporters. I enjoy combining data analytics with creative strategies to achieve impactful results and am always eager to connect with like-minded professionals.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Campaign Specialist at Pearson Education

April 30, 2025 - July 19, 2025

Developed and executed multi-channel marketing campaigns, defined audience segments and KPIs, and optimized campaign performance. Led the development and execution of AI-powered study tool campaigns, significantly increasing user interaction and adoption rates. Managed project alignment and coordination with internal and external stakeholders to drive brand awareness and engagement. Leveraged data analytics to optimize campaigns, increasing engagement and product usage. Organized and executed in-person and online events. Spearheaded social media strategy to grow organic engagement.

Marketing Manager at Home Genius Exteriors

November 30, 2021 - July 19, 2025

Oversaw the creation and implementation of messaging and designs for all sales enablement tools and digital marketing channels. Managed end-to-end marketing campaigns including digital ads, email, content creation, and social media. Maintained relationships with vendors and external partners to ensure cohesive branding and marketing execution.

Sales Analyst Intern at Pearson Education

August 31, 2021 - July 19, 2025

Conducted data-driven analysis to optimize marketing and sales strategies. Updated web content to strengthen product positioning and improve user experience. Revised messaging and content to improve SEO. Collaborated with cross-functional teams to streamline data collection and reporting efficiency.

Co-Founder at FLOW Forward

June 30, 2021 - July 19, 2025

Built and managed a grassroots organization advocating for diversity, equity, and inclusion in education. Developed and executed a digital marketing strategy that grew social media presence by 900+ followers. Organized petitions, drives, and community events mobilizing over 900 supporters.