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I am a dynamic and results-driven Digital Marketing Specialist with over 3 years of experience in designing and executing Meta (Facebook & Instagram) Ads, CRM automation, and conversion-optimized lead funnels. I specialize in performance marketing campaigns, helping businesses across eCommerce, real estate, nonprofits, and service sectors grow their traffic, leads, and revenue using data-backed strategies and various marketing tools. With a proven track record of delivering scalable growth, boosting ROAS, and improving marketing workflows, I enjoy collaborating with global teams and agencies to execute high-impact digital campaigns. I’m passionate about creating campaigns that convert and leveraging technologies like Meta Ads Manager, HubSpot, Mailchimp, and Google Analytics to optimize results.…I am a dynamic and results-driven Digital Marketing Specialist with over 3 years of experience in designing and executing Meta (Facebook & Instagram) Ads, CRM automation, and conversion-optimized lead funnels. I specialize in performance marketing campaigns, helping businesses across eCommerce, real estate, nonprofits, and service sectors grow their traffic, leads, and revenue using data-backed strategies and various marketing tools. With a proven track record of delivering scalable growth, boosting ROAS, and improving marketing workflows, I enjoy collaborating with global teams and agencies to execute high-impact digital campaigns. I’m passionate about creating campaigns that convert and leveraging technologies like Meta Ads Manager, HubSpot, Mailchimp, and Google Analytics to optimize results.

Esther David

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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I am a dynamic and results-driven Digital Marketing Specialist with over 3 years of experience in designing and executing Meta (Facebook & Instagram) Ads, CRM automation, and conversion-optimized lead funnels. I specialize in performance marketing campaigns, helping businesses across eCommerce, real estate, nonprofits, and service sectors grow their traffic, leads, and revenue using data-backed strategies and various marketing tools. With a proven track record of delivering scalable growth, boosting ROAS, and improving marketing workflows, I enjoy collaborating with global teams and agencies to execute high-impact digital campaigns. I’m passionate about creating campaigns that convert and leveraging technologies like Meta Ads Manager, HubSpot, Mailchimp, and Google Analytics to optimize results.…I am a dynamic and results-driven Digital Marketing Specialist with over 3 years of experience in designing and executing Meta (Facebook & Instagram) Ads, CRM automation, and conversion-optimized lead funnels. I specialize in performance marketing campaigns, helping businesses across eCommerce, real estate, nonprofits, and service sectors grow their traffic, leads, and revenue using data-backed strategies and various marketing tools. With a proven track record of delivering scalable growth, boosting ROAS, and improving marketing workflows, I enjoy collaborating with global teams and agencies to execute high-impact digital campaigns. I’m passionate about creating campaigns that convert and leveraging technologies like Meta Ads Manager, HubSpot, Mailchimp, and Google Analytics to optimize results.

Available to hire

I am a dynamic and results-driven Digital Marketing Specialist with over 3 years of experience in designing and executing Meta (Facebook & Instagram) Ads, CRM automation, and conversion-optimized lead funnels. I specialize in performance marketing campaigns, helping businesses across eCommerce, real estate, nonprofits, and service sectors grow their traffic, leads, and revenue using data-backed strategies and various marketing tools.

With a proven track record of delivering scalable growth, boosting ROAS, and improving marketing workflows, I enjoy collaborating with global teams and agencies to execute high-impact digital campaigns. I’m passionate about creating campaigns that convert and leveraging technologies like Meta Ads Manager, HubSpot, Mailchimp, and Google Analytics to optimize results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Digital Marketing Strategist at GrowthLab Agency

February 1, 2025 - July 19, 2025

Managed $150K+ in ad spend across Meta Ads with an average ROAS of 4.5x, targeting audiences in North America and Europe. Designed automated email & SMS funnels via Klaviyo and ActiveCampaign, boosting lead-to-customer conversions by 35%. Built multi-step SaaS conversion funnels increasing demo bookings by 47% in 3 months. Implemented CRM segmentation and retargeting workflows reducing cart abandonment by 22%. Conducted weekly A/B split tests and UX audits reducing cost-per-lead by 28%.

Performance Marketer at ClickNest Digital

March 1, 2023 - July 19, 2025

Executed over 85 full-funnel Meta campaigns for e-commerce and real estate clients internationally. Generated 12,000+ qualified leads with an average CPL of $1.89 using optimized landing pages. Automated lead nurture flows improving MQL-to-SQL rate by 40%. Integrated Zapier automations connecting lead forms with CRM and Google Sheets to increase response time by 60%. Collaborated with UI/UX and copywriting teams to launch ads with a 6.2% CTR.

Digital Campaign Coordinator (Freelance) at Freelance – Collaborated with International Agencies (UK & Germany)

February 1, 2022 - July 19, 2025

Developed multi-lingual campaigns targeting EU markets, boosting engagement by 300% in 6 weeks for a UK education platform. Created custom CRM workflows for lead qualification and re-engagement for a German coaching agency. Conducted funnel diagnostics and recommended CRO improvements for a 25% uplift in sales conversion. Set up Meta Pixels and UTM tracking across 25+ client domains for end-to-end analytics.