Hi, I’m Holly! I have a strong passion for marketing and communications, bringing creativity and strategy together to create impactful campaigns. With experience across digital marketing, social media management, and event planning, I thrive on connecting with audiences and driving meaningful engagement. I love using my skills in video, photography, and writing to tell stories that resonate. Recently, I've been diving into gardening and botanical communications, combining my love for nature with my marketing expertise. Whether working freelance or with organizations, I enjoy collaborating with sponsors, donors, and communities to make projects successful and memorable.

Holly Parkes

Hi, I’m Holly! I have a strong passion for marketing and communications, bringing creativity and strategy together to create impactful campaigns. With experience across digital marketing, social media management, and event planning, I thrive on connecting with audiences and driving meaningful engagement. I love using my skills in video, photography, and writing to tell stories that resonate. Recently, I've been diving into gardening and botanical communications, combining my love for nature with my marketing expertise. Whether working freelance or with organizations, I enjoy collaborating with sponsors, donors, and communities to make projects successful and memorable.

Available to hire

Hi, I’m Holly! I have a strong passion for marketing and communications, bringing creativity and strategy together to create impactful campaigns. With experience across digital marketing, social media management, and event planning, I thrive on connecting with audiences and driving meaningful engagement. I love using my skills in video, photography, and writing to tell stories that resonate.

Recently, I’ve been diving into gardening and botanical communications, combining my love for nature with my marketing expertise. Whether working freelance or with organizations, I enjoy collaborating with sponsors, donors, and communities to make projects successful and memorable.

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Language

English
Fluent

Work Experience

Freelance Digital Marketing Manager at Multiple Clients
March 1, 2018 - Present
Managing the day-to-day running of company websites, Facebook, Instagram, and LinkedIn accounts for a variety of clients. Developing and executing marketing campaigns for target audiences. Content curation for appropriate social media channels. Regular discussions and re-evaluations of content. Development of brand awareness. Paid ads. Video editing. Writing.
Gardening & Communications at Orchard of Flavours Botanical Garden
December 1, 2024 - July 22, 2025
Learn all aspects of caring for the botanical garden, irrigation, pruning, weeding, compost & fertilisers, planting fruit forests, pest & disease control through organic, permaculture methods. Film, photograph and edit video content for online courses and social media posts. Write articles for website blog. Create online courses for planting fruit forests and pruning. Create video ads for social media and header video for website.
Marketing & Communications at Nelson Marlborough Rescue Helicopter
December 31, 2023 - July 22, 2025
Design and implement marketing & communications strategies & campaigns. Weekly press releases to local and national media - Stuff/Nelson Mail. Develop and grow key relationships with sponsors, donors & partners. Film, photograph and edit content for weekly social media posts. Plan, organise and attend regular fundraising events. Management of website updates. Written copy for blog, SEO, ads.
Digital Marketing & Comms Manager at Heden Coworking & SpaceWorks
January 31, 2023 - July 22, 2025
Marketing & Communications campaign planning, strategy and execution. Creative direction & storyboarding for video, graphic & static content. Copywriting - video scripts, captions, articles, press releases, websites. Website coordination & management. Social media post scheduling and planning. Event promotion and project management - BANFF 2020, 2021. Marketing Partnerships management.
Marketing & Communications at Nelson Marlborough Rescue Helicopter, Nelson, New Zealand
December 31, 2023 - July 22, 2025
Design and implement strategies & campaigns. Weekly press releases to local and national media - Stuff/Nelson Mail. Develop and grow key relationships with sponsors, donors & partners. Film, photograph and edit content for weekly social media posts. Plan, organise and attend regular fundraising events. Management of website updates. Written copy for blog, SEO, and ads.
Digital Marketing & Comms Manager at Heden Coworking & SpaceWorks, Lisbon, Portugal
January 31, 2023 - July 22, 2025
Campaign planning, strategy and execution. Creative direction & storyboarding for video, graphic & static content. Copywriting - video scripts, captions, articles, press releases, websites. Website coordination & management. Social media post scheduling and planning. Event promotion, planning and project management - BANFF Portugal held in Lisbon - 2020, 2021. Marketing Partnerships management.
Freelance Digital Marketing Manager at Multiple Clients - London/Remote
March 1, 2018 - Present
Managing the day-to-day running of company websites and social media accounts for a variety of clients. Developing and executing marketing campaigns for target audiences. Content curation for appropriate social media channels. Regular discussions and re-evaluations of content. Paid ads. Video editing. Writing.
Gardening & Communications at Orchard of Flavours Botanical Garden, Tavira, Portugal
December 1, 2024 - July 22, 2025
Learn all aspects of caring for the botanical garden, irrigation, pruning, weeding, compost & fertilisers, planting fruit forests, pest & disease control through organic, permaculture methods. Film, photograph and edit video content for online courses and social media posts. Write articles for website blog. Create online courses for planting fruit forests and pruning. Create video ads for social media.

Education

Postgraduate Certificate at Otago Polytechnic
January 1, 2015 - December 31, 2015
Bachelor of Arts and Media at Nelson Marlborough Institute of Technology
January 1, 2011 - December 31, 2013
Bachelor of Arts and Media at Nelson Marlborough Institute of Technology (Nelson, NZ)
January 1, 2011 - December 31, 2013
Postgraduate Certificate Visual Arts at Otago Polytechnic (Dunedin, NZ)
January 1, 2015 - December 31, 2015

Qualifications

Certificate of Hospitality Management
January 1, 2016 - December 31, 2016
Diploma of Business Management
January 1, 2016 - December 31, 2016
Certificate of Hospitality Management
January 1, 2016 - December 31, 2016
Diploma of Business Management
January 1, 2016 - December 31, 2016

Industry Experience

Non-Profit Organization, Media & Entertainment, Education, Travel & Hospitality, Professional Services