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Hi, I'm Rodrigo Sanematsu Kato, a growth and performance marketer with 5 years of experience working in start-ups and scale-ups across globally distributed teams. I specialize in Paid Media SEO, Paid Social, and Media buying, and I have a strong background in SEO, CRM/Lifecycle, and Brand Marketing. I am passionate about delivering marketing actions that drive real business results including revenue growth, user acquisition, and lead generation. I have had the opportunity to work in diverse industries and locations, including large-scale environmental restoration projects, secondary ticketing marketplaces, and B2B marketplaces for SMBs. I enjoy optimizing campaigns, managing budgets, training teams, and leading marketing automation projects. I'm always eager to learn and adapt while contributing to business success through data-driven marketing strategies.…Hi, I'm Rodrigo Sanematsu Kato, a growth and performance marketer with 5 years of experience working in start-ups and scale-ups across globally distributed teams. I specialize in Paid Media SEO, Paid Social, and Media buying, and I have a strong background in SEO, CRM/Lifecycle, and Brand Marketing. I am passionate about delivering marketing actions that drive real business results including revenue growth, user acquisition, and lead generation. I have had the opportunity to work in diverse industries and locations, including large-scale environmental restoration projects, secondary ticketing marketplaces, and B2B marketplaces for SMBs. I enjoy optimizing campaigns, managing budgets, training teams, and leading marketing automation projects. I'm always eager to learn and adapt while contributing to business success through data-driven marketing strategies.

Rodrigo Sanematsu Kato

Growth Marketer, Performance Marketer, Marketing Automation Specialist, +1

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Hi, I'm Rodrigo Sanematsu Kato, a growth and performance marketer with 5 years of experience working in start-ups and scale-ups across globally distributed teams. I specialize in Paid Media SEO, Paid Social, and Media buying, and I have a strong background in SEO, CRM/Lifecycle, and Brand Marketing. I am passionate about delivering marketing actions that drive real business results including revenue growth, user acquisition, and lead generation. I have had the opportunity to work in diverse industries and locations, including large-scale environmental restoration projects, secondary ticketing marketplaces, and B2B marketplaces for SMBs. I enjoy optimizing campaigns, managing budgets, training teams, and leading marketing automation projects. I'm always eager to learn and adapt while contributing to business success through data-driven marketing strategies.…Hi, I'm Rodrigo Sanematsu Kato, a growth and performance marketer with 5 years of experience working in start-ups and scale-ups across globally distributed teams. I specialize in Paid Media SEO, Paid Social, and Media buying, and I have a strong background in SEO, CRM/Lifecycle, and Brand Marketing. I am passionate about delivering marketing actions that drive real business results including revenue growth, user acquisition, and lead generation. I have had the opportunity to work in diverse industries and locations, including large-scale environmental restoration projects, secondary ticketing marketplaces, and B2B marketplaces for SMBs. I enjoy optimizing campaigns, managing budgets, training teams, and leading marketing automation projects. I'm always eager to learn and adapt while contributing to business success through data-driven marketing strategies.

Available to hire

Hi, I’m Rodrigo Sanematsu Kato, a growth and performance marketer with 5 years of experience working in start-ups and scale-ups across globally distributed teams. I specialize in Paid Media SEO, Paid Social, and Media buying, and I have a strong background in SEO, CRM/Lifecycle, and Brand Marketing. I am passionate about delivering marketing actions that drive real business results including revenue growth, user acquisition, and lead generation.

I have had the opportunity to work in diverse industries and locations, including large-scale environmental restoration projects, secondary ticketing marketplaces, and B2B marketplaces for SMBs. I enjoy optimizing campaigns, managing budgets, training teams, and leading marketing automation projects. I’m always eager to learn and adapt while contributing to business success through data-driven marketing strategies.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Dutch

Beginner

Work Experience

Growth Marketing Manager at Land Life

June 1, 2024 - Present

Led large-scale nature restoration projects including reforestation, carbon credits, and offtakes. Delivered target SQLs for both corporate and landowner customers, managed global marketing budget, oversaw 2 full-time employees, defined and implemented growth marketing stack, and implemented marketing automation flows using Zapier.

Performance Marketing Manager at TicketSwap

May 31, 2024 - July 20, 2025

Managed profitable ROAS paid media campaigns for a secondary ticketing marketplace active in over 36 countries. Oversaw yearly budget of 1.5 million euros and was responsible for training and managing specialists focused on SEA, Paid Social, and Media Buying. Delivered co-branded campaigns involving over 30 partners.

Performance Marketing Specialist at TicketSwap

December 31, 2022 - July 20, 2025

Executed marketing strategies for a leading secondary ticketing marketplace active across multiple markets in Europe and Brazil. Reached ROAS and UAC targets while scaling paid media investments. Managed Paid Social and Media Buying campaigns on platforms such as Google Ads, TikTok Ads, Meta Ads, and Apple Search Ads.

Growth Specialist at Gondo

March 31, 2022 - July 20, 2025

Developed and implemented growth marketing stack for a B2B marketplace for SMBs. Achieved 3.3x higher click-through rate through email marketing optimization and conducted A/B testing on landing pages and CRM campaigns. Defined and executed SEO roadmap which led to 25% increase in non-branded traffic.

Global Facebook Operations Manager at Cornershop by Uber

September 30, 2021 - July 20, 2025

Supported regional leads to optimize Meta Ads performance across 8 markets. Built performance strategy and plans for both acquisition and retention. Scaled and optimized accounts resulting in 15% lower Customer Acquisition Cost while increasing ad investments by 23%.

Performance Marketing Analyst at Cornershop by Uber

January 31, 2021 - July 20, 2025

Drove user and shopper acquisition using paid media channels including Facebook Ads, Google Ads, and Native Ads for the Brazilian market. Scaled user acquisition by 124% Year-over-Year to support market expansion.