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Hi, I'm Danielle Pellegrino, a passionate Digital Marketing Specialist with a knack for data analysis, content creation, and campaign management. I enjoy crafting targeted and optimized marketing strategies using SEO best practices to help organizations grow their reach and improve engagement. With experience in paid search ads, email marketing, and CRM data insights, I focus on understanding customer behavior to segment audiences effectively and maximize results. I love staying up to date with industry trends and using my skills to turn data into actionable marketing plans.…Hi, I'm Danielle Pellegrino, a passionate Digital Marketing Specialist with a knack for data analysis, content creation, and campaign management. I enjoy crafting targeted and optimized marketing strategies using SEO best practices to help organizations grow their reach and improve engagement. With experience in paid search ads, email marketing, and CRM data insights, I focus on understanding customer behavior to segment audiences effectively and maximize results. I love staying up to date with industry trends and using my skills to turn data into actionable marketing plans.

Danielle Pellegrino

Copywriter, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Danielle Pellegrino, a passionate Digital Marketing Specialist with a knack for data analysis, content creation, and campaign management. I enjoy crafting targeted and optimized marketing strategies using SEO best practices to help organizations grow their reach and improve engagement. With experience in paid search ads, email marketing, and CRM data insights, I focus on understanding customer behavior to segment audiences effectively and maximize results. I love staying up to date with industry trends and using my skills to turn data into actionable marketing plans.…Hi, I'm Danielle Pellegrino, a passionate Digital Marketing Specialist with a knack for data analysis, content creation, and campaign management. I enjoy crafting targeted and optimized marketing strategies using SEO best practices to help organizations grow their reach and improve engagement. With experience in paid search ads, email marketing, and CRM data insights, I focus on understanding customer behavior to segment audiences effectively and maximize results. I love staying up to date with industry trends and using my skills to turn data into actionable marketing plans.

Available to hire

Hi, I’m Danielle Pellegrino, a passionate Digital Marketing Specialist with a knack for data analysis, content creation, and campaign management. I enjoy crafting targeted and optimized marketing strategies using SEO best practices to help organizations grow their reach and improve engagement.

With experience in paid search ads, email marketing, and CRM data insights, I focus on understanding customer behavior to segment audiences effectively and maximize results. I love staying up to date with industry trends and using my skills to turn data into actionable marketing plans.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

CRM E-Commerce Analyst at Merlin Entertainments

December 31, 2024 - July 20, 2025

Produced monthly reports with high-level CRM data analysis including email performance metrics, ROI, ROAS, and revenue insights to recommend marketing optimizations that drive sales growth. Analyzed customer behavior by segmenting demographics and target audiences using 1PD CRM data. Scheduled and sent triggered emails optimized for promotional content to increase open rates, click-through rates, and maximize user engagement. Utilized CRM data to segment user demographics and develop new audiences by geographic location and specific email domains. Developed retargeting and lookalike audiences on META using dashboard metrics and regular reporting to optimize targeting and expand audience reach.

DIGITAL MARKETING SPECIALIST at TOPdesk

April 30, 2023 - July 20, 2025

Managed and created content for paid search ads and social media campaigns. Led all paid search campaigns for North America focusing on IT Service Management Software products and Cybersecurity solutions centered around industry trends. Created, managed, and optimized paid search campaigns on Google, Bing, Facebook, and LinkedIn. Conducted content audits and keyword research to improve KPIs in paid media for both social and paid search channels. Provided monthly metric reports on ad spending, click rates, and tracked MQLs and SQLs in HubSpot to nurture leads and monitor revenue performance.

DIGITAL MARKETING COORDINATOR at Databank

March 31, 2021 - July 20, 2025

Utilized HubSpot to build target audience lists, develop buyer personas, and measure channel traffic to identify user engagement with content. SEO optimization for website content such as blogs, email blasts, solution summaries, ad copy, landing pages, webinars, and social media posts. Conducted A/B tests for personalized email content using long-tail keywords to measure and optimize KPIs. Identified and tracked MQLs and SQLs in HubSpot, supporting business development and aligning lead generation with an ABM content strategy. Wrote ad copy to promote company brand and solutions across multiple market sectors.