Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a social media strategist with 10+ years of experience across agencies, in-house roles, and freelance, working at the intersection of content, visual direction, and brand storytelling. Over the years, I’ve worked across industries including hospitality, wellness, food, and lifestyle, developing content strategies, managing communities, and building brand presence across digital platforms. Alongside my roles, I founded Bloom Pompom, a creative platform where I develop and showcase strategic and visual work with brands. It’s where I explore creative direction more deeply, through photography, short-form video, and content systems that bring brand identity to life. I’m particularly interested in roles where strategy and creativity meet: where I can contribute to content direction, brand storytelling, and visual consistency across channels. At this stage, I’m looking to join a team in a stable, long-term role where I can bring both structure and creative thinking, and continue growing into more senior creative direction responsibilities.…I’m a social media strategist with 10+ years of experience across agencies, in-house roles, and freelance, working at the intersection of content, visual direction, and brand storytelling. Over the years, I’ve worked across industries including hospitality, wellness, food, and lifestyle, developing content strategies, managing communities, and building brand presence across digital platforms. Alongside my roles, I founded Bloom Pompom, a creative platform where I develop and showcase strategic and visual work with brands. It’s where I explore creative direction more deeply, through photography, short-form video, and content systems that bring brand identity to life. I’m particularly interested in roles where strategy and creativity meet: where I can contribute to content direction, brand storytelling, and visual consistency across channels. At this stage, I’m looking to join a team in a stable, long-term role where I can bring both structure and creative thinking, and continue growing into more senior creative direction responsibilities.

Glenda Conrad

Social Media Manager, Social Media Freelancer, Content Strategist, +4





I’m a social media strategist with 10+ years of experience across agencies, in-house roles, and freelance, working at the intersection of content, visual direction, and brand storytelling. Over the years, I’ve worked across industries including hospitality, wellness, food, and lifestyle, developing content strategies, managing communities, and building brand presence across digital platforms. Alongside my roles, I founded Bloom Pompom, a creative platform where I develop and showcase strategic and visual work with brands. It’s where I explore creative direction more deeply, through photography, short-form video, and content systems that bring brand identity to life. I’m particularly interested in roles where strategy and creativity meet: where I can contribute to content direction, brand storytelling, and visual consistency across channels. At this stage, I’m looking to join a team in a stable, long-term role where I can bring both structure and creative thinking, and continue growing into more senior creative direction responsibilities.…I’m a social media strategist with 10+ years of experience across agencies, in-house roles, and freelance, working at the intersection of content, visual direction, and brand storytelling. Over the years, I’ve worked across industries including hospitality, wellness, food, and lifestyle, developing content strategies, managing communities, and building brand presence across digital platforms. Alongside my roles, I founded Bloom Pompom, a creative platform where I develop and showcase strategic and visual work with brands. It’s where I explore creative direction more deeply, through photography, short-form video, and content systems that bring brand identity to life. I’m particularly interested in roles where strategy and creativity meet: where I can contribute to content direction, brand storytelling, and visual consistency across channels. At this stage, I’m looking to join a team in a stable, long-term role where I can bring both structure and creative thinking, and continue growing into more senior creative direction responsibilities.

Available to hire

I’m a social media strategist with 10+ years of experience across agencies, in-house roles, and freelance, working at the intersection of content, visual direction, and brand storytelling. Over the years, I’ve worked across industries including hospitality, wellness, food, and lifestyle, developing content strategies, managing communities, and building brand presence across digital platforms.

Alongside my roles, I founded Bloom Pompom, a creative platform where I develop and showcase strategic and visual work with brands. It’s where I explore creative direction more deeply, through photography, short-form video, and content systems that bring brand identity to life.

I’m particularly interested in roles where strategy and creativity meet: where I can contribute to content direction, brand storytelling, and visual consistency across channels. At this stage, I’m looking to join a team in a stable, long-term role where I can bring both structure and creative thinking, and continue growing into more senior creative direction responsibilities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Work Experience

Community Manager at Social Element Agency

January 1, 2024 - Present

Manage online brand communities for French Canadian audiences, ensuring inclusive, respectful, and safe interactions; respond to customer complaints, queries, and comments across multiple platforms; moderate and review content; escalate sensitive cases; balance real-time engagement with strategic planning to foster authentic brand trust.

Founder & Creative Director at Bloom Pom Pom Creative Studio

January 1, 2023 - Present

Lead creative studio specializing in branding photography and social media strategy. Produce Reels, campaigns, and content strategies tailored to small businesses and lifestyle brands. Build and maintain client relationships while overseeing creative direction and execution.

Social Media Manager at TLS Architectural Lighting from MG Inc.

January 1, 2023 - January 1, 2024

Built the social media department, managing multi-channel strategies across four branches; produced bilingual (EN/FR) social media copy and visuals; optimized community engagement and brand awareness.

Assistant & Photographer at Dulce Paradis e Cake Studio

January 1, 2022 - January 1, 2023

Elevated brand identity through product photography, Stories, and Reels, increasing awareness, customer engagement and sales. Managed day-to-day studio operations: inventory, stock, seasonal campaigns and client service (EN/FR/PT/ES).

Social Media & Account Manager at Synesthesia Agency

January 1, 2020 - January 1, 2021

Led social strategies for clients in sustainability, hospitality, wellness, construction and food industries. Streamlined workflows across creative teams. Contributed to award-winning campaigns (NYX, Muse Creative Awards). Oversaw planning, calendars, captions, and visuals across multi-channel strategies.

Freelance Food Photographer at Guakamaya Public Relations

January 1, 2019 - January 1, 2019

Captured food and restaurant photography for PR and editorial reviews.

T.A. & Social Media Manager at Universidad de Los Andes

January 1, 2017 - January 1, 2019

Produced internal content and executed social strategies to promote academic events. Produced the thesis research 'Anticonsumptio' exploring sustainability, feminism, and design.

TV Production Assistant & Social Media Manager at Hope Channel

January 1, 2013 - January 1, 2017

Managed Instagram growth (100 → 50k followers in one year). Assisted production, food styling, and content creation for TV programs.

Volunteer at Santropol Roulant

January 1, 2021 - January 1, 2022

Meal preparation, deliveries and gardening.

Social Media Manager at The Mindful Word

January 1, 2022 - January 1, 2023

Volunteer role focusing on social media management and outreach.

Founder & Creative Director at Bloom PomPom Creative Studio

January 1, 2023 - Present

Lead creative studio specializing in branding, photography and social media strategy. Produce Reels, campaigns, and content strategies tailored to small businesses and lifestyle brands. Build and maintain client relationships while overseeing creative direction and execution.

Community Manager at Social Element Agency

January 1, 2025 - December 31, 2026

Managed high-volume online brand communities for French Canadian audiences, ensuring one-voice consistency, inclusivity, and engagement across platforms. Moderated interactions, responded to user inquiries, and escalated sensitive cases according to brand protocols.

Social Media Manager at TLS Architectural Lighting (MG Inc.)

January 1, 2023 - December 31, 2024

Built and led social media function across four brand branches, developed bilingual EN/FR content strategy, and strengthened brand visibility across digital channels. Grew audience and engagement through tailored content and campaigns.