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Hi, I'm Saad Sohail, a results-driven marketing professional with a passion for content creation and multi-channel campaign execution. I love bringing creative ideas to life through engaging social media campaigns and influencer collaborations. My experience spans managing social media for brands that range from restaurants in Edinburgh to automotive companies in Pakistan. I enjoy analyzing consumer behavior to develop impactful branding strategies and content that really connects with audiences. Outside of work, I’m passionate about digital storytelling, video direction, and a variety of creative pursuits including watercolor painting and portraiture sketching. Let's connect and create something great together!…Hi, I'm Saad Sohail, a results-driven marketing professional with a passion for content creation and multi-channel campaign execution. I love bringing creative ideas to life through engaging social media campaigns and influencer collaborations. My experience spans managing social media for brands that range from restaurants in Edinburgh to automotive companies in Pakistan. I enjoy analyzing consumer behavior to develop impactful branding strategies and content that really connects with audiences. Outside of work, I’m passionate about digital storytelling, video direction, and a variety of creative pursuits including watercolor painting and portraiture sketching. Let's connect and create something great together!

Saad Sohail

Social Media Manager, Content Producer, Marketing Strategist, +2

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Hi, I'm Saad Sohail, a results-driven marketing professional with a passion for content creation and multi-channel campaign execution. I love bringing creative ideas to life through engaging social media campaigns and influencer collaborations. My experience spans managing social media for brands that range from restaurants in Edinburgh to automotive companies in Pakistan. I enjoy analyzing consumer behavior to develop impactful branding strategies and content that really connects with audiences. Outside of work, I’m passionate about digital storytelling, video direction, and a variety of creative pursuits including watercolor painting and portraiture sketching. Let's connect and create something great together!…Hi, I'm Saad Sohail, a results-driven marketing professional with a passion for content creation and multi-channel campaign execution. I love bringing creative ideas to life through engaging social media campaigns and influencer collaborations. My experience spans managing social media for brands that range from restaurants in Edinburgh to automotive companies in Pakistan. I enjoy analyzing consumer behavior to develop impactful branding strategies and content that really connects with audiences. Outside of work, I’m passionate about digital storytelling, video direction, and a variety of creative pursuits including watercolor painting and portraiture sketching. Let's connect and create something great together!

Available to hire

Hi, I’m Saad Sohail, a results-driven marketing professional with a passion for content creation and multi-channel campaign execution. I love bringing creative ideas to life through engaging social media campaigns and influencer collaborations. My experience spans managing social media for brands that range from restaurants in Edinburgh to automotive companies in Pakistan.

I enjoy analyzing consumer behavior to develop impactful branding strategies and content that really connects with audiences. Outside of work, I’m passionate about digital storytelling, video direction, and a variety of creative pursuits including watercolor painting and portraiture sketching. Let’s connect and create something great together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Manager at CO-OP Restaurants, Edinburgh, UK

February 1, 2024 - Present

Created compelling visual assets using Adobe Premiere, Photoshop, Canva, Biteable, and CapCut, driving a 30% increase in engagement through organic social content on platforms such as META (Facebook & Instagram) and TikTok. Led influencer campaigns and brand partnerships with notable figures such as Scottish rugby legends to increase brand visibility and revenue. Developed viral and trend-driven content to boost engagement, managing over 25 influencer collaborations that tripled gluten-free menu sales. Utilized Hootsuite and Mailchimp for content strategy optimization while conducting daily performance analyses using GA4 and META Ad analytics to refine strategies.

Assistant Marketing Manager at Mitsubishi - Master Motors Corporation Ltd, Karachi, Pakistan

August 31, 2022 - July 20, 2025

Developed and executed data-driven social media strategies across Facebook, Instagram, and LinkedIn, resulting in a 42% YoY follower growth and improved engagement rates. Used analytics tools to optimize campaigns and reduce paid ad CPC by 27% through A/B testing and audience segmentation. Managed content calendars and branding consistency across over 100 franchise locations and regional markets. Led a national product launch campaign achieving a 15% sales uplift, majorly fueled by targeted paid ads and organic content. Implemented global brand guidelines, contributing to Mitsubishi’s award as Best Performing Brand globally in 2021.