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Hi, I'm Kailynn Pelletier, a creative and data-driven social media strategist and manager based in Victoria, BC. With extensive experience in managing social media campaigns across platforms like Instagram, YouTube, Facebook, and TikTok, I specialize in content creation, community engagement, and performance analytics. My passion lies in leveraging insights to drive growth, foster loyal communities, and deliver impactful marketing strategies. I hold a Bachelor of Business Administration from BCIT and have worked with various companies, including Gain Group and Villa Eyrie Resort, enhancing brand visibility and engagement. I'm skilled in project management and creative content development, always aiming to align marketing initiatives with business goals for measurable success.…Hi, I'm Kailynn Pelletier, a creative and data-driven social media strategist and manager based in Victoria, BC. With extensive experience in managing social media campaigns across platforms like Instagram, YouTube, Facebook, and TikTok, I specialize in content creation, community engagement, and performance analytics. My passion lies in leveraging insights to drive growth, foster loyal communities, and deliver impactful marketing strategies. I hold a Bachelor of Business Administration from BCIT and have worked with various companies, including Gain Group and Villa Eyrie Resort, enhancing brand visibility and engagement. I'm skilled in project management and creative content development, always aiming to align marketing initiatives with business goals for measurable success.

Kailynn Pelletier

Social Media Manager, Content Producer, Community Manager, +5

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Hi, I'm Kailynn Pelletier, a creative and data-driven social media strategist and manager based in Victoria, BC. With extensive experience in managing social media campaigns across platforms like Instagram, YouTube, Facebook, and TikTok, I specialize in content creation, community engagement, and performance analytics. My passion lies in leveraging insights to drive growth, foster loyal communities, and deliver impactful marketing strategies. I hold a Bachelor of Business Administration from BCIT and have worked with various companies, including Gain Group and Villa Eyrie Resort, enhancing brand visibility and engagement. I'm skilled in project management and creative content development, always aiming to align marketing initiatives with business goals for measurable success.…Hi, I'm Kailynn Pelletier, a creative and data-driven social media strategist and manager based in Victoria, BC. With extensive experience in managing social media campaigns across platforms like Instagram, YouTube, Facebook, and TikTok, I specialize in content creation, community engagement, and performance analytics. My passion lies in leveraging insights to drive growth, foster loyal communities, and deliver impactful marketing strategies. I hold a Bachelor of Business Administration from BCIT and have worked with various companies, including Gain Group and Villa Eyrie Resort, enhancing brand visibility and engagement. I'm skilled in project management and creative content development, always aiming to align marketing initiatives with business goals for measurable success.

Available to hire

Hi, I’m Kailynn Pelletier, a creative and data-driven social media strategist and manager based in Victoria, BC. With extensive experience in managing social media campaigns across platforms like Instagram, YouTube, Facebook, and TikTok, I specialize in content creation, community engagement, and performance analytics. My passion lies in leveraging insights to drive growth, foster loyal communities, and deliver impactful marketing strategies.

I hold a Bachelor of Business Administration from BCIT and have worked with various companies, including Gain Group and Villa Eyrie Resort, enhancing brand visibility and engagement. I’m skilled in project management and creative content development, always aiming to align marketing initiatives with business goals for measurable success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Manager at Grace Eleyae

April 1, 2025 - Present

Provided comprehensive end-to-end social media management across Instagram, YouTube, Facebook, and TikTok, overseeing content strategy, creation, community engagement, and performance analytics. Developed and executed diverse content formats including interactive guides, dynamic Reels, engaging Stories, static posts, and carousels, leveraging short-form video to maximize reach and engagement. Spearheaded community engagement initiatives, including social listening, direct responses, and fostering loyal interactions to cultivate brand community. Achieved significant growth and engagement: Instagram engagement rate increased by over 100%, profile visits up by 12.9%, external link taps by 12%; TikTok reach up by 46.98%, engagement up 14.26%; YouTube Shorts generated 97.7% of all views with consistent Shorts feed placement. Managed content planning and publishing approximately 30 posts and 60 stories monthly. Conducted monthly performance analysis with strategic recommendations for optimiz

Social Media Engagement and Content Creation at Dr. Romi Ran

April 1, 2025 - Present

Provided engagement strategy and implementation to build a supportive community and expand brand reach. Developed and implemented weekly content strategies, creating engaging educational posts, trends, and Instagram Stories. Drove significant month-over-month growth through targeted outbound engagement and proactive community management. Achieved Instagram profile visits increase by 25.1%, external link taps by 37.5%, and follower count grew by 12.5% across platforms in June 2025. Utilized social listening strategically to refine content and enhance relevance of psychological insights.

Social Media Manager and Executive Marketing Assistant at GAIN Group

February 28, 2025 - July 21, 2025

Managed monthly marketing projects, enhancing material rollouts by 35% through team coordination. Redesigned company website improving usability, reducing bounce rate from 46% to 34%. Developed and executed social media strategy driving 200% more link clicks in 30 days and 40% growth over a year. Implemented digital workflow system cutting administrative processing time by 40%, boosting efficiency and interdepartmental communication.

Accountant at GAIN Group

February 28, 2021 - July 21, 2025

Served as Accountant prior to marketing roles.

Social Media Manager at Villa Eyrie Resort

December 31, 2024 - July 21, 2025

Planned and executed social media advertising campaign generating 183,181 impressions, 6,544 link clicks at $0.25 cost per click, and drove $210,000 in room booking revenue. Implemented organic social media strategy achieving consistent 12% monthly follower growth. Designed and launched brand awareness contest increasing followers by 230%.

Social Media Manager at Alpina Restaurant

December 31, 2024 - July 21, 2025

Created engaging content gaining 48,200 organic views, boosting brand visibility. Implemented organic social media strategy driving 400% increase in link clicks. Engaged daily on social media, directly contributing to an average of 10 monthly reservations.

Coordinator and Logistics Lead at Evo Car Share

September 30, 2019 - July 21, 2025

Optimized operations by implementing inventory management system reducing brand activation event errors by 20%.

Social Media Strategist & Manager | Marketing Coordinator at Grace Eleyae

April 1, 2025 - Present

Managed comprehensive end-to-end social media for platforms including Instagram, YouTube, Facebook, and TikTok. Developed diverse content formats like interactive guides, Reels, Stories, static posts, and carousels, focusing on short-form video to maximize reach and engagement. Spearheaded community engagement initiatives, social listening, direct responses, and fostered loyal interactions. Achieved significant platform growth including a 100%+ increase in Instagram engagement rate, 46.98% increase in TikTok reach, and leveraged YouTube Shorts for 97.7% of views. Oversaw content planning and execution with approximately 30 posts and 60 stories monthly and provided monthly performance analysis for content optimization.

Social Media Engagement and Content Creation at Dr. Romi Ran

April 1, 2025 - Present

Provided engagement strategy and implementation to build a supportive community and expand brand reach. Developed and implemented weekly content strategies, creating engaging and informative content including educational posts and trend-based Instagram Stories. Drove month-over-month growth through targeted outbound engagement and proactive community management. Increased Instagram profile visits by 25.1% and external link taps by 37.5% in June 2025 and grew follower count by 12.5% across platforms. Utilized social listening strategically to refine content approach and enhance audience relevance.

Social Media Strategist & Manager | Executive Marketing Assistant at GAIN Group

February 28, 2025 - August 13, 2025

Coordinated and executed full-scale marketing initiatives for 15+ companies under the Gain Group umbrella. Redesigned the company website to improve usability, reducing bounce rate from 46% to 34%. Developed and executed a social media strategy that increased link clicks by 200% in 30 days and 40% growth over a year. Implemented a digital workflow system cutting administrative processing time by 40%, improving efficiency and streamlining interdepartmental communication. Managed social media strategy, content calendars, and monthly website updates using platforms like CDK and One-Eighty. Owned vendor relationships and delegated projects to cross-functional teams, ensured on-time, on-brand deliverables, and created SOPs, video tutorials, and training programs for staff. Orchestrated high-profile events, including a BMW sales event with 200+ attendees, managing sponsorships, entertainment, staff coordination, logistics, and customer experience. Coordinated marketing operations including w

Social Media Strategist & Manager at Villa Eyrie Resort

December 31, 2024 - August 13, 2025

Planned and executed a social media advertising campaign generating 183,181 impressions, 6,544 link clicks at $0.25 cost per click, driving $210,000 in room booking revenue. Implemented an organic social media strategy achieving consistent 12% monthly follower growth. Designed and launched a brand awareness contest resulting in a 230% increase in followers.

Social Media Strategist & Manager at Alpina Restaurant

December 31, 2024 - August 13, 2025

Created engaging content gaining 48,200 organic views and boosting brand visibility. Implemented an organic social media strategy driving a 400% increase in link clicks. Engaged daily on social media, contributing to an average of 10 monthly reservations.

Coordinator & Logistics Lead at Evo Car Share

September 1, 2019 - August 13, 2025

Optimized operations by implementing an inventory management system, reducing brand activation event errors by 20%.

Visitor Consultant at Destination Osoyoos

August 31, 2018 - August 13, 2025

Provided visitor consulting support during the summer season.