Available to hire
I am a senior communications specialist with a real passion for storytelling. My work involves integrated marketing communications, strategic planning, branded content, social media engagement, and managing crisis and issue communications. I enjoy crafting creative narratives that resonate and help build strong brand awareness.
Over the years, I have gained experience across various sectors, managing content for clients in beauty, finance, and logistics. I thrive when working on strategic communication campaigns and enjoy collaborating with stakeholders to maximize brand relevance and impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Content Writer at Six Underground Media
February 1, 2025 - PresentManaged content for a variety of beauty and haircare clients. Crafted creative social media captions to promote brand awareness and client retention. Researched industry trends for narrative development. Wrote blog posts and newsletters for product launches and events. Developed and executed strategic communication campaigns for key events such as Industry Awards Ceremonies and International Women's Day. Created tailored content to align clients' products with event themes to maximize brand relevance. Clients included Joico, Hanz De Fuko, Sabre Haircare, among others.
Marketing and Communications Analyst at J.P. Morgan
September 30, 2024 - July 21, 2025Organized internal and external events including townhalls, networking receptions, conferences, client receptions, and webinars. Handled venue sourcing, content development, budgeting, onsite support, and reporting. Coordinated interviews for speakers with global and local Tier-1 media. Drafted media/client invitations, press releases, and client-facing materials to promote JPM brand. Crafted speeches and interview talking points for business leaders. Collaborated with sales teams for yearly event plans. Managed media engagement to pitch stories and gain event coverage. Organized client networking events and maintained analyst schedules for media appearances. Performed daily news analysis for relevant topics. Supported deal and non-deal roadshows for Debt Capital Markets team.
Senior Executive at Mapletree Logistics Trust
December 31, 2022 - July 21, 2025Managed day-to-day Investor Relations and Communications operations, including website content, quarterly reporting, press releases, and presentations. Led the development and production of Annual and Sustainability Reports. Collaborated on establishment and monitoring of ESG targets. Drafted prospectuses and announcements during acquisitions or divestments. Maintained unit holding registrar and priority investor lists. Organized analyst briefings to communicate business strategy. Conducted market research and industry trend analysis presented to C-suite. Liaised with legal, corporate finance, and investment teams on third-party transactions and capital raising.
Senior Associate at Financial PR
September 30, 2021 - July 21, 2025Managed public and investor relations for SGX-listed and non-listed companies. Prepared corporate presentations, factsheets, press releases, announcements, web material, annual and quarterly financial reports. Assisted clients with IPO listing documentation and presentation content. Pitched and secured interviews with local and international media to promote client stories. Developed marketing strategies including media review programs. Executed media relations activities including interviews, AGMs, analyst briefings, and wrote bylines and LinkedIn posts. Client portfolio included ASMPT, Cordlife, Dasin REIT, Eurosports, Food Empire, Fullerton Fund Management, FUTU, Investment Management Association of Singapore, Kimly, OIO, Trek, ViewSonic, among others.
Associate Trainee at Weber Shandwick
March 31, 2020 - July 21, 2025Provided strategic counsel on key agency accounts by writing press releases, pitching interviews, and managing social media platforms. Conducted daily media monitoring for clients Temasek and Parkway Pantai. Managed events such as Global Forbes CEO conference 2019, adidas Ultraboost 20, adidas runners anniversary, and Fandi Ahmad's football clinic by coordinating vendors and media. Created media profiles and event briefs. Sent media invites and follow-ups for Total's office inauguration featuring Senior Minister Teo Chee Hean. Crafted scripts for Total's CEO and emcee. Clients included adidas, Fitness First, Justco, Parkway Pantai, Riot Games, Temasek, Total.
News Editorial Intern at CNBC
June 30, 2018 - July 21, 2025Supported live news programs by liaising with news anchors to source videos and interview soundbites. Managed teleprompter operations. Pitched and wrote articles published on CNBC website. Wrote parts of program scripts. Covered financial events including Credit Suisse Megatrends convention. Transcribed interviews and videos under tight deadlines during breaking news.
Editorial Intern at Mediacorp
January 31, 2018 - July 21, 2025Wrote articles and feature stories on the entertainment scene for social media platforms Toggle and 8Days. Interviewed local and international personalities including Apple Hong, Bonnie Loo, and Korean boybands VIXX, Wanna One, and JBJ. Covered concerts and plays. Translated Chinese articles for English audiences. Managed Toggle's contests by informing winners and responding to queries.
Content Writer at Six Underground Media
February 1, 2025 - PresentManaged content for various beauty and haircare clients, crafting creative social media captions and writing blog posts and newsletters. Researched industry trends and developed communication campaigns around key events, tailoring content to align with event themes for brand relevance. Clients include Joico, Hanz De Fuko, Sabre Haircare, among others.
Marketing and Communications Analyst at J.P. Morgan
September 30, 2024 - July 21, 2025Organized internal and external events including conferences and networking receptions. Developed content, managed budgeting and onsite support, drafted media and client collateral, crafted speeches and talking points, pitched stories to media, and supported deal/non-deal roadshows. Managed analyst schedules for media appearances and conducted daily news analysis.
Senior Executive at Mapletree Logistics Trust
December 31, 2022 - July 21, 2025Handled daily operations of Investor Relations and Communications, including website content, quarterly reports and investor collateral. Led development of Annual and Sustainability Reports, coordinated ESG target establishment and measurement, and organized analyst briefings. Conducted market research and collaborated with multiple teams to support transactions and equity fundraising.
Senior Associate at Financial PR
September 30, 2021 - July 21, 2025Managed public and investor relations for a portfolio of SGX-listed and non-listed companies. Prepared corporate presentations, financial reports, and media pitches. Assisted clients with IPO listings, secured media interview opportunities, and executed media relations activities including AGMs and analyst briefings. Developed marketing strategies and content.
Associate Trainee at Weber Shandwick
March 31, 2020 - July 21, 2025Provided strategic counsel on key accounts by writing press releases, managing social media, and media monitoring. Managed events including Forbes CEO conference and adidas anniversaries by coordinating vendors and media. Produced media profiles and event briefs, and crafted scripts for CEO and emcees. Clients included adidas, Fitness First, Parkway Pantai, Riot Games, Temasek, and Total.
News Editorial Intern at CNBC
June 30, 2018 - July 21, 2025Assisted with live news programs by sourcing resources for anchors, writing articles, and transcribing interviews. Covered financial events and contributed to program scripts under tight deadlines.
Editorial Intern at Mediacorp
January 31, 2018 - July 21, 2025Wrote articles and feature stories on entertainment, interviewed local and international personalities, covered concerts and plays, translated Chinese articles, and managed contest communications for the Toggle platform.
Content Writer at Six Underground Media
February 1, 2025 - PresentManaged content for diverse beauty and haircare clients by crafting creative social media captions to promote brand awareness and client retention. Conducted industry trend research to develop relevant narratives, wrote blog posts and newsletters for product launches and events. Developed and executed strategic communication campaigns around key events like Industry Awards Ceremonies and International Women’s Day, tailoring content to align products with event themes. Notable clients included Joico, Hanz De Fuko, and Sabre Haircare.
Marketing and Communications Analyst at J.P. Morgan
September 30, 2024 - July 21, 2025Organized internal and external events (e.g., Asia Credit Conference, Global China Summit) including venue sourcing, content development, budgeting, and reporting. Managed media interviews and drafted client-facing materials such as press releases and web content. Crafted speeches and social media posts for business leaders. Developed yearly event content plans in collaboration with Sales. Engaged global and local media to pitch stories and thought leadership, and supported Debt Capital Markets roadshows. Conducted daily news analysis and media scheduling for analysts.
Senior Executive at Mapletree Logistics Trust
December 31, 2022 - July 21, 2025Handled day-to-day Investor Relations and Communications functions, including website updates, quarterly reporting, press releases, and presentations. Managed the production of the Annual and Sustainability Reports. Worked closely with business units on ESG targets, drafted acquisition and divestment prospectuses, and maintained investor registries. Organized analyst briefings and conducted market research across nine markets. Collaborated with legal, finance, and investment teams on transactions and equity fund raising.
Senior Associate at Financial PR
September 30, 2021 - July 21, 2025Managed public and investor relations for a portfolio of SGX-listed and non-listed companies. Prepared corporate presentations, press releases, announcements, and financial reports. Assisted with IPO listings and crafted media pitches to promote clients’ stories. Executed media relations activities including interviews, AGMs, and analyst briefings. Developed marketing strategies such as media review programs and authored clients’ LinkedIn posts. Clients included ASMPT, Cordlife, Dasin REIT, Fullerton Fund Management, among others.
Associate Trainee at Weber Shandwick
March 1, 2020 - July 21, 2025Provided strategic counsel on key accounts by writing press releases, pitching interviews, and managing social media platforms. Conducted daily media monitoring for clients like Temasek and Parkway Pantai. Organized various events including the Global Forbes CEO conference and adidas campaigns, liaising with vendors and media to ensure press coverage. Developed media profiles and event briefs, managed invitations and crafted CEO scripts. Clients included adidas, Fitness First, Riot Games, Temasek, Total, among others.
News Editorial Intern at CNBC
June 30, 2018 - July 21, 2025Assisted in live news programs by coordinating resources for anchors and managing prompter operations. Pitched and wrote articles published on the CNBC website, contributed to program scripts, and covered financial events. Transcribed interviews and videos under tight deadlines during breaking news.
Editorial Intern at Mediacorp
January 31, 2018 - July 21, 2025Wrote articles and feature stories about entertainment for social media platforms Toggle and 8Days. Interviewed local and international personalities and covered concerts and plays. Translated Chinese articles for English audiences and managed contest communications for Toggle.
Education
BA (Hons) at National University of Singapore (NUS)
August 1, 2014 - June 30, 2019BA (Hons) in Communications and New Media at National University of Singapore (NUS)
August 1, 2014 - June 30, 2019BA (Hons) in Communications and New Media at National University of Singapore (NUS)
August 1, 2014 - June 30, 2019Qualifications
Industry Experience
Financial Services, Professional Services, Media & Entertainment, Consumer Goods, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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