Project: High Summer SS21 Print Pack – WoolOvers

Developing a new print pack for WoolOvers to inject a burst of colour and freshness into the High Summer SS21 collection. Designed to feel casual and versatile, the pack aimed to bring a softer, more feminine energy without appearing overly polished or smart. Each design was created to be shot separately to emphasize a strong sense of newness, even while incorporating tile colours from the April range.
The collection featured three coordinating artworks, all designed in repeat and prepared for rotary/screen printing in 3-4 colours. Print direction drew inspiration from ornate, fresh paisleys and refined tile motifs- echoing the timeless, bohemian elegance of brands like Etro while maintaining a relaxed, summery aesthetic. #graphicdesigner #illustrator