Available to hire
I’m a visionary Senior Creative with over 25 years of experience producing high-quality, multidisciplinary content across visual, video, multimedia, and long-form written formats. I excel at hands-on creation including original illustrations, animations, video production, and sound design, while providing clear creative direction to ensure consistency and excellence throughout projects. I’ve contributed to award-winning campaigns for global clients by crafting emotionally resonant content tailored to diverse platforms and audiences.
Passionate about mentoring creative teams, I strive to cultivate a collaborative environment that encourages experimentation and drives creative excellence. Outside of work, I engage with the creative arts through writing on culture, producing electronic music, creating visual art, and maintaining balance through boardsports, cycling, yoga, and calisthenics.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
Work Experience
Senior Art Director at Syneos Health Communications
June 1, 2021 - PresentLed the production of patient information films for Novartis using animated original illustrations to convey complex scientific content. Managed the creation of an innovative internal brand launch video for Novartis designed as an interactive game. Developed narrative-based visual content systems for Bayer and Santen across global cross-platform campaigns, ensuring consistent brand storytelling. Shaped story-first UX strategies for digital app-based sales tools translating scientific insights into engaging experiences. Created an interactive digital publication for Angelini and crafted e-commerce content journeys for Bayer and Novartis, merging brand storytelling with UX to enhance clarity and engagement.
Senior Art Director at Iris Worldwide
June 1, 2021 - July 21, 2025Directed the creation and production of brand image films for Roche Diagnostics, shaping concepts and crafting visual narratives that resonated with scientific audiences. Led the transformation of Roche Diagnostics’ global website, integrating technical and clinical content into seamless user journeys. Designed interactive apps using gamification frameworks for medical topics. Produced pitch-winning content narratives for Kaspersky and Osram. Built cross-platform brand narratives for Hewlett Packard Enterprise and story-led digital campaigns for Siemens Mobility, enhancing brand identity and engagement across digital and print channels.
Art Director at Self-employed
August 1, 2018 - July 21, 2025Developed storytelling-led e-commerce campaigns for Sky TV titles extending cinematic narratives to digital marketing. Shaped Lufthansa's sustainability narrative through upcycling-led merchandising concepts blending brand heritage with environmental values. Redefined digital content strategy for New European College focusing on UX and engagement. Built an interactive digital experience for Munich RE involving a C++-powered tool for vehicle livery customization, blending technical storytelling with brand interaction.
Creative Director+ Design & Content Producer at ego creative
March 1, 2015 - July 21, 2025Shaped spatial storytelling for Brit Insurance’s London HQ communicating brand identity through design and messaging. Developed licensed product narratives for Oxford University and the Royal Air Force balancing heritage with innovation. Led content and UX development for the Horrid Henry digital platform, including chat, games, VOD, and e-commerce. Built content-driven e-commerce identity for West One Loans with a responsive website, targeted campaigns, and a digital magazine.
Art Director at Self-employed
September 1, 2010 - July 21, 2025Created direct mail and print activations for Universal Pictures titles such as Nanny McPhee and RED, translating cinematic worlds into tactile storytelling. Developed digital content architecture and UX for Spacemetric’s corporate website. Designed user journeys for a World Bank youth development initiative website catering to global audiences.
Senior Graphic Designer at 2LK Design
December 31, 2008 - July 21, 2025Developed content-driven environmental experiences for trade show booths of brands like Intel, HSBC, Honda, and Virgin, enhancing spatial storytelling with motion graphics and digital signage.
Senior Graphic Designer at Milton Bayer
September 1, 2006 - July 21, 2025Created content architecture and storytelling strategy for Monarch Airlines’ corporate website, e-commerce platform, and print marcomms ensuring narrative consistency and user-centered design. Produced monthly content and layout direction for Tesco product catalogues overseeing photography, design, and production.
Art Director at Onboarding Snowboarding Magazine
May 1, 2005 - July 21, 2025Provided full art direction, design, production management, and content creation for an international sports print magazine. Shaped visual identity and coordinated editorial layouts to deliver a high-impact publication with global reach.
Art Director at MDA Communications
September 1, 2002 - July 21, 2025Directed art, layout, and production for Masonic Quarterly magazine, shaping a refined visual identity and UI to deliver a polished publication to the UK Freemason community.
Design Internships at New Scientist, Classic FM & Jaguar Racing magazines
March 1, 2001 - July 21, 2025Designed layouts for market-leading consumer print magazines delivering visually compelling editions.
Senior Art Director at Syneos Health Communications
June 1, 2021 - PresentLed production of patient information films with original illustrations and animation for Novartis, managed brand launch video projects, developed narrative visual content for Bayer and Santen campaigns, shaped UX strategies for digital sales tools, created interactive digital publications and ecommerce content journeys, enhancing clarity, engagement, and conversion.
Senior Art Director at Iris Worldwide
June 1, 2021 - July 21, 2025Directed creation of brand image films for Roche Diagnostics, led global website transformation, designed apps with gamification for medical topics, created pitch-winning content narratives for Kaspersky and Osram, built cross-platform brand narratives for Hewlett Packard Enterprise, and produced story-led campaigns for Siemens Mobility.
Art Director at Self-employed
August 1, 2018 - July 21, 2025Developed storytelling-led ecommerce campaigns for Sky TV titles, shaped Lufthansa sustainability narrative, redefined digital content strategy for New European College, built interactive digital tools blending technical storytelling with brand interaction.
Creative Director + Design & Content Producer at ego creative
March 1, 2015 - July 21, 2025Created spatial storytelling experiences for Brit Insurance, developed licensed product narratives for Oxford University and Royal Air Force, led digital content and UX for Horrid Henry platform, built content-driven ecommerce identity for West One Loans.
Art Director at Self-employed
September 1, 2010 - July 21, 2025Produced print and digital campaigns for Universal Pictures titles, developed digital content architecture and UX for corporate and youth development websites.
Senior Graphic Designer at 2LK Design
December 31, 2008 - July 21, 2025Developed environmental experiences for trade show booths integrating motion graphics and digital signage for clients like Intel, HSBC, Honda, and Virgin.
Senior Graphic Designer at Milton Bayer
September 1, 2006 - July 21, 2025Developed content architecture and storytelling strategy for Monarch Airlines website and marcomms, produced Tesco product catalogues with design and production oversight.
Art Director at Onboarding Snowboarding Magazine
May 1, 2005 - July 21, 2025Provided full art direction, production management, design, and content creation for an international sports print magazine with global reach.
Art Director at MDA Communications
September 1, 2002 - July 21, 2025Directed art, layout, and production for a prestigious print magazine delivering polished publications to the UK Freemason community.
Design Internships at New Scientist, Classic FM & Jaguar Racing magazines
March 1, 2001 - July 21, 2025Designed layouts for consumer print magazines, delivering visually compelling editions.
Education
Master of Arts at University of the Arts London, UK
January 1, 2009 - December 31, 2010Bachelor of Arts at University of Portsmouth, UK
January 1, 1996 - December 31, 1999BTEC Foundation at Worcester Technical College, Worcester, UK
January 1, 1995 - December 31, 1996Qualifications
Finalist Communiqué Awards
January 1, 2025 - December 31, 2025Industry Experience
Healthcare, Life Sciences, Media & Entertainment, Professional Services, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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