Hi, I'm Jesse van Schagen, a Senior SEO Consultant with years of experience helping diverse clients grow their online presence. I enjoy working across various industries, leveraging my SEO expertise and leading teams to deliver effective strategies and results. I also run my own agency with a talented group of freelance specialists, so I get to combine hands-on consulting with strategic leadership. I'm passionate about using SEO to support business growth and enjoy exploring the latest trends in AI and digital marketing. When I'm not optimizing websites, you might find me running marathons, tending to my plants, or following global football and geopolitics. I believe in lifelong learning and enjoy sharing knowledge through my small gardening blog.…

Jesse van Schagen

Hi, I'm Jesse van Schagen, a Senior SEO Consultant with years of experience helping diverse clients grow their online presence. I enjoy working across various industries, leveraging my SEO expertise and leading teams to deliver effective strategies and results. I also run my own agency with a talented group of freelance specialists, so I get to combine hands-on consulting with strategic leadership. I'm passionate about using SEO to support business growth and enjoy exploring the latest trends in AI and digital marketing. When I'm not optimizing websites, you might find me running marathons, tending to my plants, or following global football and geopolitics. I believe in lifelong learning and enjoy sharing knowledge through my small gardening blog.…

Available to hire

Hi, I’m Jesse van Schagen, a Senior SEO Consultant with years of experience helping diverse clients grow their online presence. I enjoy working across various industries, leveraging my SEO expertise and leading teams to deliver effective strategies and results. I also run my own agency with a talented group of freelance specialists, so I get to combine hands-on consulting with strategic leadership.

I’m passionate about using SEO to support business growth and enjoy exploring the latest trends in AI and digital marketing. When I’m not optimizing websites, you might find me running marathons, tending to my plants, or following global football and geopolitics. I believe in lifelong learning and enjoy sharing knowledge through my small gardening blog.

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Skills

Experience Level

ChatGPT
Expert
Claude
Expert
Google Ads
Intermediate

Language

Dutch
Fluent
English
Fluent

Work Experience

Senior SEO Consultant at Rijks Digital Marketing Agency
February 1, 2023 - Present
As an SEO consultant and agency owner, I work for clients in many different industries from e-commerce, retail, B2B, corporates to travel. With a team of 6 senior freelance specialists our agency offers full funnel online marketing services from strategy, marketing automation and channel execution to copywriting and design.
International SEO Lead at Action
October 31, 2024 - July 21, 2025
Responsible for developing and implementing the international SEO strategy, selecting and setting up the team with the right capabilities. Led a team of 3 SEO's & 8 copywriters, launched stores in three new countries, and doubled total organic traffic to over 150 million yearly visits.
Senior SEO & Content Specialist at Zoover.nl
August 31, 2021 - July 21, 2025
Fully responsible for SEO from strategy to operational tasks across technique, content & linkbuilding. Collaborated with agencies for linkbuilding and digital PR. Focused mainly on technical SEO during company transition from review platform to OTA. Helped drive 15% YoY growth despite competitive market.
SEO & Content Specialist at Opposuits.com
July 31, 2018 - July 21, 2025
Developed and rolled out international SEO strategy for eight webshops. Worked with external US and Dutch SEO agencies on content and linkbuilding. Led and managed a team of two junior SEOs.
Online Marketeer at TMG Telegraaf Media Group
July 31, 2017 - July 21, 2025
Held various positions in online marketing over five years including SEO Specialist, Online Marketeer, and Junior Social Media Specialist.
Copywriter (Freelance) at Unibet
July 31, 2018 - July 21, 2025
Responsible for writing blog content regarding football and tennis betting tips to support the Dutch blog and content strategy aimed at growing market share in the Netherlands.
Senior SEO Consultant at Rijks Digital Marketing Agency
February 1, 2023 - Present
As a SEO consultant and agency owner I work for clients in many different industries from e-commerce, retail, B2B, corporates to travel. With a team of 6 senior freelance specialists our agency offers full funnel online marketing services from strategy, marketing automation and channel execution to copywriting and design.
International SEO Lead at Action
October 31, 2024 - July 21, 2025
Action is a fast-growing discount retailer operating in 13 European countries. Responsible for developing and implementing the international SEO strategy, selecting and setting up the team with the right capabilities. Led a team of 3 SEOs and 8 copywriters, launched stores in three new countries, and doubled total organic traffic (over 150 million yearly organic traffic).
Senior SEO & Content Specialist at Zoover.nl
August 31, 2021 - July 21, 2025
Fully responsible for SEO, from strategy to operational tasks related to the three SEO pillars: technique, content & linkbuilding. Worked with an agency to cover linkbuilding and digital PR. Focused mainly on technical SEO to resolve many technical problems on the domain. Managed the transition of the company from a review platform to an online travel agency, driving 15% YoY growth in a competitive market.
SEO & Content Specialist at Opposuits.com
July 31, 2018 - July 21, 2025
Developed and rolled out the international SEO strategy for eight different OppoSuits webshops. Collaborated with external American and Dutch SEO agencies on specific content optimizations and linkbuilding. Led and managed the organic search team consisting of two junior SEOs.
Online Marketeer at TMG Telegraaf Media Group
July 31, 2017 - July 21, 2025
Worked in different positions within online marketing over five years, including SEO Specialist, Online Marketeer, and Junior Social Media Specialist.
Copywriter at Unibet
July 31, 2018 - July 21, 2025
Freelance SEO copywriter responsible for writing blog content focused on football and tennis betting tips to support the Dutch blog and content strategy aimed at growing Unibet's market share in the Netherlands.

Education

Bachelor Creative Business at Amsterdam University of Applied Sciences
September 1, 2009 - July 31, 2012
Bachelor Creative Business at Amsterdam University of Applied Sciences
September 1, 2009 - July 31, 2012

Qualifications

GenAI Bootcamp 2025
January 11, 2030 - July 21, 2025
Google Analytics Training 2023-2024
January 1, 2023 - December 31, 2024
Scrum Agile Training 2023
January 1, 2023 - December 31, 2023
NIMA B Marketing
January 1, 2016 - December 31, 2016
GenAI Bootcamp
January 1, 2025 - December 31, 2025
Google Analytics Training
January 1, 2023 - December 31, 2024
Scrum Agile Training
January 1, 2023 - December 31, 2023
NIMA B Marketing
January 1, 2016 - December 31, 2016

Industry Experience

Retail, Travel & Hospitality, Consumer Goods, Professional Services, Software & Internet
    paper International SEO Lead @ Action (strategy development & implementation, budget responsable)

    Action is a fast-growing discount retailer operating in 13 European countries. Action offers a wide range of products at exceptionally low prices and reported a net sales rev. of $13.8 billion in 2024.

    I was responsible for developing and implementing the international SEO strategy, selecting and setting up the team with the right capabilities.

    Accomplishments during my period at Action:
    ● Grew a non-existent department into a thriving SEO team with 3 SEO’s & 8 copywriters
    ● Launched stores in three new countries (Spain, Czech & Slovakia)
    ● x2’ed total organic traffic (>150 million yearly organic traffic)

    paper Senior SEO Strategist & Consultant @ Rijks Digital Marketing Agency

    As a SEO Strategic & Consultant I work for clients in many different industries from e-commerce, retail, B2B, corporates to travel. With a team of 6 senior freelance specialists our agency offers full funnel online marketing services from strategy, marketing automation and channel execution to copywriting and design.