International SEO Lead @ Action (strategy development & implementation, budget responsable)

Action is a fast-growing discount retailer operating in 13 European countries. Action offers a wide range of products at exceptionally low prices and reported a net sales rev. of $13.8 billion in 2024.

I was responsible for developing and implementing the international SEO strategy, selecting and setting up the team with the right capabilities.

Accomplishments during my period at Action:
● Grew a non-existent department into a thriving SEO team with 3 SEO’s & 8 copywriters
● Launched stores in three new countries (Spain, Czech & Slovakia)
● x2’ed total organic traffic (>150 million yearly organic traffic)