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Hi, I'm Samina Arif Samrin, a passionate digital media professional with a knack for content creation, video editing, and social media strategy. I love crafting audience-focused campaigns and managing cross-platform brand identities that truly resonate and engage. With hands-on experience in multimedia storytelling and visual communication, I enjoy optimizing content performance to build strong and lasting connections with audiences. I'm always keen on leveraging analytics and trends to deliver impactful digital media solutions.…Hi, I'm Samina Arif Samrin, a passionate digital media professional with a knack for content creation, video editing, and social media strategy. I love crafting audience-focused campaigns and managing cross-platform brand identities that truly resonate and engage. With hands-on experience in multimedia storytelling and visual communication, I enjoy optimizing content performance to build strong and lasting connections with audiences. I'm always keen on leveraging analytics and trends to deliver impactful digital media solutions.

Samina Arif Samrin

Social Media Manager, Content Creator, Video Editor, +1

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Hi, I'm Samina Arif Samrin, a passionate digital media professional with a knack for content creation, video editing, and social media strategy. I love crafting audience-focused campaigns and managing cross-platform brand identities that truly resonate and engage. With hands-on experience in multimedia storytelling and visual communication, I enjoy optimizing content performance to build strong and lasting connections with audiences. I'm always keen on leveraging analytics and trends to deliver impactful digital media solutions.…Hi, I'm Samina Arif Samrin, a passionate digital media professional with a knack for content creation, video editing, and social media strategy. I love crafting audience-focused campaigns and managing cross-platform brand identities that truly resonate and engage. With hands-on experience in multimedia storytelling and visual communication, I enjoy optimizing content performance to build strong and lasting connections with audiences. I'm always keen on leveraging analytics and trends to deliver impactful digital media solutions.

Available to hire

Hi, I’m Samina Arif Samrin, a passionate digital media professional with a knack for content creation, video editing, and social media strategy. I love crafting audience-focused campaigns and managing cross-platform brand identities that truly resonate and engage.

With hands-on experience in multimedia storytelling and visual communication, I enjoy optimizing content performance to build strong and lasting connections with audiences. I’m always keen on leveraging analytics and trends to deliver impactful digital media solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Urdu

Fluent

English

Advanced

Work Experience

Social Media Manager & Content Editor at ESOS Motivation (Remote)

October 1, 2024 - Present

Develop and execute social media strategies across Instagram, Facebook, and YouTube. Script, edit, and publish short-form motivational videos with trending audio and captions. Monitor audience engagement insights and tailor content accordingly. Ensure brand consistency, tone, and aesthetics across platforms. Successfully grew YouTube engagement by over 40% within first 3 months.

Multimedia Journalist Intern at PTV News, Islamabad

May 31, 2023 - July 21, 2025

Wrote news tickers and assisted in scripting for national broadcasts. Supported production of daily news packages from scripting to final video edits. Edited footage using Adobe Premiere Pro and added motion graphics. Designed print and digital visual assets for news segments and promos. Collaborated with newsroom team for current affairs programming and field coverage.

Freelance Multimedia Content Creator at Self-Employed

January 1, 2021 - Present

Managed and produced digital campaigns including scriptwriting, editing, and publication. Designed posters, social media graphics, and video content for awareness campaigns and student projects. Produced a talk show and music video overseeing full pre- to post-production. Created layouts for magazines and newspapers using QuarkXPress and InPage.

Social Media Manager & Content Editor at ESOS Motivation

October 1, 2024 - Present

Developed and executed social media strategies across Instagram, Facebook, and YouTube. Created, scripted, and edited short-form motivational videos using trending audio and captions. Analyzed engagement metrics to optimize content and improve audience reach. Maintained brand consistency across platforms and increased YouTube engagement by 40% in 3 months.

Multimedia Journalist Intern at PTV News, Islamabad

May 31, 2023 - July 23, 2025

Assisted in scripting and writing news tickers for national broadcasts and current affairs programming. Supported end-to-end production of daily news packages, from scriptwriting to final video edits. Edited footage and added motion graphics using Adobe Premiere Pro. Designed visual assets for both print and digital use in news segments and promotional content.

Freelance Multimedia Content Creator at Self-Employed

January 1, 2021 - Present

Managed end-to-end digital campaigns, including scriptwriting, video editing, and content publication. Designed visual assets such as posters, social media graphics, and videos for awareness campaigns and student projects. Produced a talk show and music video, overseeing all phases from pre-production to post-production. Created magazine and newspaper layouts using QuarkXPress and InPage.