Hi, I'm Jhuliana Lopez, a results-driven Account Manager and Digital Marketing Specialist with five years of experience in global brand management and social media strategy. I enjoy collaborating with cross-functional teams and aligning global marketing strategies with local execution to ensure project success. Fluent in Spanish, English, and improving my German daily, I am passionate about creating engaging content and driving brand awareness across multiple platforms. My expertise lies in developing and executing comprehensive social media campaigns, managing influencer partnerships, and optimizing paid media strategies to maximize ROI. I love working in dynamic environments where I can lead projects, foster community engagement, and contribute to measurable business growth.

Jhuliana Lopez

Hi, I'm Jhuliana Lopez, a results-driven Account Manager and Digital Marketing Specialist with five years of experience in global brand management and social media strategy. I enjoy collaborating with cross-functional teams and aligning global marketing strategies with local execution to ensure project success. Fluent in Spanish, English, and improving my German daily, I am passionate about creating engaging content and driving brand awareness across multiple platforms. My expertise lies in developing and executing comprehensive social media campaigns, managing influencer partnerships, and optimizing paid media strategies to maximize ROI. I love working in dynamic environments where I can lead projects, foster community engagement, and contribute to measurable business growth.

Available to hire

Hi, I’m Jhuliana Lopez, a results-driven Account Manager and Digital Marketing Specialist with five years of experience in global brand management and social media strategy. I enjoy collaborating with cross-functional teams and aligning global marketing strategies with local execution to ensure project success. Fluent in Spanish, English, and improving my German daily, I am passionate about creating engaging content and driving brand awareness across multiple platforms.

My expertise lies in developing and executing comprehensive social media campaigns, managing influencer partnerships, and optimizing paid media strategies to maximize ROI. I love working in dynamic environments where I can lead projects, foster community engagement, and contribute to measurable business growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced
German
Intermediate

Work Experience

Global Social Media Marketing Manager at NielsenIQ
June 1, 2024 - Present
Develop and execute global social media campaigns that align with business objectives, driving brand awareness, community engagement, and lead generation. Manage content strategy and influencer collaborations, enhancing audience interaction and brand storytelling. Oversee paid media campaigns (Facebook, Instagram, LinkedIn, TikTok) to maximize ROI and engagement. Analyze social media performance through data analytics tools, optimizing content and strategies based on KPIs.
Global Social Media Specialist at GfK - An NIQ Company
June 30, 2024 - July 21, 2025
Managed and implemented digital marketing strategies, including paid social campaigns and content creation. Directed collaboration with creative agencies to produce on-brand, engaging content. Tracked and optimized campaign performance using metrics, improving ROI.
Working Student at GfK
February 28, 2023 - July 21, 2025
Developed a comprehensive conversion rate optimisation process for the company's B2B website through data analysis from digital customer journeys and UX for Master's Thesis. Supported global social media strategy leadership.
Co-Founder & Digital Marketing Team Lead at 35mm
January 31, 2022 - July 21, 2025
Designed and executed 360° marketing campaigns, including social media, influencer partnerships, and event marketing. Managed brand activations, content marketing, and paid advertising for 10+ clients. Led a team of designers, content creators, and community managers to implement cohesive brand strategies.
Key account manager at PD Agency
December 31, 2019 - July 21, 2025
Developed and implemented social media and branded content strategies for B2C and B2B clients. Managed paid campaigns on Facebook, Instagram, LinkedIn, and Google Ads to drive customer acquisition.

Education

Master's degree at Technische Hochschule Nürnberg Georg Simon Ohm
March 1, 2021 - February 28, 2023
Bachelor of Engineering - BE at Universidad de Las Américas (EC)
January 1, 2014 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Software & Internet