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Hi, I'm Hamza Ashraf, a digital marketing strategist with over 5 years of experience in planning and executing paid media campaigns that drive real results. I specialize in improving return on ad spend, customer acquisition, and optimizing marketing funnels across platforms like Meta, Google, TikTok, and LinkedIn. I enjoy working cross-functionally and using data-driven insights to deliver impactful growth for brands. I thrive in collaborative environments where I can combine my skills in paid media strategy, SEO, and marketing analytics to create seamless campaigns. When I'm not optimizing ads or analyzing dashboards, you can find me cycling, hiking, or exploring new cultures through travel.…Hi, I'm Hamza Ashraf, a digital marketing strategist with over 5 years of experience in planning and executing paid media campaigns that drive real results. I specialize in improving return on ad spend, customer acquisition, and optimizing marketing funnels across platforms like Meta, Google, TikTok, and LinkedIn. I enjoy working cross-functionally and using data-driven insights to deliver impactful growth for brands. I thrive in collaborative environments where I can combine my skills in paid media strategy, SEO, and marketing analytics to create seamless campaigns. When I'm not optimizing ads or analyzing dashboards, you can find me cycling, hiking, or exploring new cultures through travel.

Hamza Ashraf

Marketing Strategist, Performance Marketer, Digital Marketer, +2

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Hi, I'm Hamza Ashraf, a digital marketing strategist with over 5 years of experience in planning and executing paid media campaigns that drive real results. I specialize in improving return on ad spend, customer acquisition, and optimizing marketing funnels across platforms like Meta, Google, TikTok, and LinkedIn. I enjoy working cross-functionally and using data-driven insights to deliver impactful growth for brands. I thrive in collaborative environments where I can combine my skills in paid media strategy, SEO, and marketing analytics to create seamless campaigns. When I'm not optimizing ads or analyzing dashboards, you can find me cycling, hiking, or exploring new cultures through travel.…Hi, I'm Hamza Ashraf, a digital marketing strategist with over 5 years of experience in planning and executing paid media campaigns that drive real results. I specialize in improving return on ad spend, customer acquisition, and optimizing marketing funnels across platforms like Meta, Google, TikTok, and LinkedIn. I enjoy working cross-functionally and using data-driven insights to deliver impactful growth for brands. I thrive in collaborative environments where I can combine my skills in paid media strategy, SEO, and marketing analytics to create seamless campaigns. When I'm not optimizing ads or analyzing dashboards, you can find me cycling, hiking, or exploring new cultures through travel.

Available to hire

Hi, I’m Hamza Ashraf, a digital marketing strategist with over 5 years of experience in planning and executing paid media campaigns that drive real results. I specialize in improving return on ad spend, customer acquisition, and optimizing marketing funnels across platforms like Meta, Google, TikTok, and LinkedIn. I enjoy working cross-functionally and using data-driven insights to deliver impactful growth for brands.

I thrive in collaborative environments where I can combine my skills in paid media strategy, SEO, and marketing analytics to create seamless campaigns. When I’m not optimizing ads or analyzing dashboards, you can find me cycling, hiking, or exploring new cultures through travel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Digital Marketing & Performance Analyst at Enduro Supply

April 30, 2025 - July 21, 2025

Managed $30,000+ monthly ad spend across Meta, TikTok, LinkedIn, and Google Ads for global athletic brands including On, HOKA, and ASICS. Increased ROAS on Meta from 1.5X to 6X and achieved 5X+ ROAS on Google Ads through A/B testing and audience segmentation. Led annual marketing planning and budget optimization, contributing to 100% year-over-year revenue growth. Collaborated cross-functionally with sales and brand teams to align KPIs and deliver actionable campaign dashboards.

Digital Marketing Specialist at Zoom Digital

November 30, 2023 - July 21, 2025

Executed integrated multi-platform campaigns across F&B, real estate, fashion, and entertainment verticals. Improved organic search rankings by 60% using advanced SEO strategies (on-page, off-page, and technical). Led full-cycle web design projects focused on UX optimization and lead generation. Designed and optimized real estate lead funnels, tripling qualified lead volume and reducing cost-per-lead by 35%.

Digital Marketing Executive at Skyloov

August 1, 2021 - July 21, 2025

Conducted A/B testing for ads and landing pages, improving conversion rates by 25%. Implemented GA4 and GTM tracking frameworks; reduced bounce rate by 18%. Coordinated cross-departmental SEO and social campaigns to boost engagement and visibility.

Digital Marketing Executive at Iskills

August 1, 2020 - July 21, 2025

Managed SEO, SEM, and social media campaigns for B2B and B2C clients across diverse verticals. Supported CRM setup and implemented automation workflows, improving customer retention by 20%. Produced monthly reporting dashboards focused on traffic, conversions, and campaign ROI.