Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Farzana, a creative and results-oriented Social Media Marketing Specialist with over 4 years of experience in growing brand presence across various social media platforms. I specialize in developing effective content strategies, managing paid Meta Ads and Google Ads campaigns, and building engaged online communities. I’m passionate about staying on top of trends and using insights to drive meaningful results. I enjoy collaborating with clients and teams to create content that truly resonates with target audiences and aligns with brand goals. Whether it's crafting multi-platform strategies or optimizing campaign performance, I strive to make a positive impact with every project I undertake.…Hi, I'm Farzana, a creative and results-oriented Social Media Marketing Specialist with over 4 years of experience in growing brand presence across various social media platforms. I specialize in developing effective content strategies, managing paid Meta Ads and Google Ads campaigns, and building engaged online communities. I’m passionate about staying on top of trends and using insights to drive meaningful results. I enjoy collaborating with clients and teams to create content that truly resonates with target audiences and aligns with brand goals. Whether it's crafting multi-platform strategies or optimizing campaign performance, I strive to make a positive impact with every project I undertake.

Farzana Kabeer

Social Media Manager, Marketing Strategist, Digital Marketer, +2





Hi, I'm Farzana, a creative and results-oriented Social Media Marketing Specialist with over 4 years of experience in growing brand presence across various social media platforms. I specialize in developing effective content strategies, managing paid Meta Ads and Google Ads campaigns, and building engaged online communities. I’m passionate about staying on top of trends and using insights to drive meaningful results. I enjoy collaborating with clients and teams to create content that truly resonates with target audiences and aligns with brand goals. Whether it's crafting multi-platform strategies or optimizing campaign performance, I strive to make a positive impact with every project I undertake.…Hi, I'm Farzana, a creative and results-oriented Social Media Marketing Specialist with over 4 years of experience in growing brand presence across various social media platforms. I specialize in developing effective content strategies, managing paid Meta Ads and Google Ads campaigns, and building engaged online communities. I’m passionate about staying on top of trends and using insights to drive meaningful results. I enjoy collaborating with clients and teams to create content that truly resonates with target audiences and aligns with brand goals. Whether it's crafting multi-platform strategies or optimizing campaign performance, I strive to make a positive impact with every project I undertake.

Available to hire

Hi, I’m Farzana, a creative and results-oriented Social Media Marketing Specialist with over 4 years of experience in growing brand presence across various social media platforms. I specialize in developing effective content strategies, managing paid Meta Ads and Google Ads campaigns, and building engaged online communities. I’m passionate about staying on top of trends and using insights to drive meaningful results.

I enjoy collaborating with clients and teams to create content that truly resonates with target audiences and aligns with brand goals. Whether it’s crafting multi-platform strategies or optimizing campaign performance, I strive to make a positive impact with every project I undertake.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Malayalam

Intermediate

Work Experience

Social Media Marketing Specialist at AL WAFAA GROUP

February 1, 2023 - Present

Managing social media platforms by creating and posting engaging content, optimizing hashtags, and ensuring consistent brand presence. Planned and executed paid social media ad campaigns across Facebook, Instagram, TikTok, LinkedIn, and Twitter to increase brand awareness, engagement, and conversions. Developed and implemented multi-platform social media strategies to boost brand visibility and align with overall marketing objectives. Created, curated, and managed high-quality content that reflected brand voice and resonated with target audiences. Managed social media advertising budgets, conducted audience targeting, and optimized performance through regular monitoring. Used analytics tools such as Google Analytics, Facebook Insights, and platform-specific dashboards to measure campaign performance and guide strategy adjustments. Scheduled and published content consistently using tools like Hootsuite, Buffer, or Later to maintain a steady brand presence. Monitored industry trends and

Freelance Digital Marketing Specialist at Freelance

February 28, 2023 - July 21, 2025

Developed and implemented social media strategies for 20+ clients. Managed social media accounts and paid social media ad campaigns (Facebook, Instagram, TikTok, LinkedIn, Twitter). Managed Google Ads and SEO for multiple clients. Improved website traffic through keyword research and SEO fixes. Created and optimized landing pages. Collaborated with clients to understand their brand voice, goals, and target audience to tailor campaigns accordingly.