I am an enthusiastic, goal-oriented, and energetic individual with more than ten years of experience in public relations and marketing within the arts and culture sector. I am motivated by a strong desire to progress, continuously learning and mastering new knowledge and skills. I believe that hard work, dedication, constant education, and self-improvement are key to personal growth, professional success, and happiness in life. I appreciate assertiveness in teamwork and value loyalty and responsibility. I love people and appreciate empathy, which helps me build strong and effective professional relationships.

Ratko Rakin

I am an enthusiastic, goal-oriented, and energetic individual with more than ten years of experience in public relations and marketing within the arts and culture sector. I am motivated by a strong desire to progress, continuously learning and mastering new knowledge and skills. I believe that hard work, dedication, constant education, and self-improvement are key to personal growth, professional success, and happiness in life. I appreciate assertiveness in teamwork and value loyalty and responsibility. I love people and appreciate empathy, which helps me build strong and effective professional relationships.

Available to hire

I am an enthusiastic, goal-oriented, and energetic individual with more than ten years of experience in public relations and marketing within the arts and culture sector. I am motivated by a strong desire to progress, continuously learning and mastering new knowledge and skills. I believe that hard work, dedication, constant education, and self-improvement are key to personal growth, professional success, and happiness in life.

I appreciate assertiveness in teamwork and value loyalty and responsibility. I love people and appreciate empathy, which helps me build strong and effective professional relationships.

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Language

English
Fluent
Croatian
Fluent
Serbian
Fluent
French
Beginner

Work Experience

Multimedia Assistant at Passacaille Records
September 1, 2023 - Present
Develop and implement marketing strategy, create content, write and edit communications, manage internal and social media communications, oversee all social media content and monitoring, using Facebook for Business and Instagram for Business tools, and prepare reports.
Communication Circle part time at ON MOBILISATION project
June 1, 2024 - Present
Responsible for press releases, website management, newsletters, marketing strategy, content creation, writing and editing, internal communications, social media communications, managing all social media channels and monitoring results, use of Facebook for Business and Instagram for Business, and reporting.
Contract at OUT OF SIGHT - A venue for contemporary art searches in Antwerpen
May 1, 2024 - Present
Manage press releases, website, newsletters, marketing strategy, content creation, writing and editing, internal and social media communications, manage all social media content and monitor results including Facebook for Business and Instagram for Business, and reporting.
PR and Marketing Manager at Cultural Centre of Belgrade and October Salon Belgrade Biennale
June 30, 2019 - July 21, 2025
Engaged in creative and strategic thinking, writing press releases, stakeholder communication, project management of campaigns, art direction of visual materials (print and online), media planning and buying across various media channels, managing and mentoring team members, managing social media content and monitoring results, inviting guests and maintaining event records, coordinating photographers, attending events, and preparing press clipping reports.
Community Manager at Homepage Digital Marketing agency
October 31, 2016 - July 21, 2025
Handled client communication, fan communication, creating and monitoring online campaigns, managing social media strategies (Facebook, Twitter, Instagram), and content creation through copywriting.
Head Of Marketing at National Theatre in Belgrade
October 31, 2022 - July 21, 2025
Provided creative and strategic thinking with factual analysis for marketing strategies for premieres (Drama, Ballet, Opera), project management of campaigns, art direction for all visual materials both print and online, organizing photoshoots, media planning and buying across different channels, mentoring team members, managing social media content and monitoring results, tracking competitions and international offers, and developing relationships with artists.
Communications Assistant and Content Creator at BL!NDMAN
April 30, 2024 - July 21, 2025
Managed marketing strategy, content creation, writing and editing, internal communications, social media communications, social media content management and monitoring, Facebook for Business, Instagram for Business, reporting, community management, and analysis with report creation.
Public Relation, spokesman at Exit Festival, Novi Sad
December 31, 2012 - July 21, 2025
Promoted the festival via TV and radio, conducted interviews with performers for a national TV show, and produced reportages and storytelling content.

Education

MA at University of Westminster, London
September 1, 2020 - October 31, 2021
BA at University of Belgrade, Faculty of Political Sciences, Belgrade, Serbia
September 1, 2007 - June 30, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Other