Prashant Vedpathak

Developed and executed marketing strategies tailored to drive traffic, engagement, and sales on the e-commerce platform. Planned and managed digital advertising campaigns, including paid search (SEM), programmatic display, social media advertising, and affiliate marketing to attract customers and drive conversions.

Owned end-to-end digital marketing strategy and execution across SEO, SEM, Programmatic, E-Commerce, Affiliate, and Mobile channels to drive revenue growth and brand visibility. Defined performance benchmarks and KPIs ensuring alignment with business goals and measurable ROI. Directed cross-channel acquisition and retention campaigns leveraging data, automation, and customer insights. Led digital marketing initiatives across Banking, Insurance, Finance, Travel, and Retail sectors while managing and mentoring high-performing teams. Collaborated with C-level stakeholders, implemented marketing technology stacks, and monitored market trends to adjust strategies proactively. Drove digital transformation to scale marketing operations and enhance omnichannel engagement.

Created and oversaw comprehensive digital marketing strategies in alignment with advertiser goals. Led and mentored a team of 20+ digital marketing specialists including social media experts, SEM professionals, content creators, and data analysts. Oversaw and analyzed performance of multichannel digital marketing campaigns including paid media, organic search, content marketing, email marketing, and social media.