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With over 17 years of experience in digital marketing, I have developed a strong expertise across various performance and brand marketing channels like E-Commerce, SEO, SEM, Programmatic, Affiliate Marketing, and Mobile Marketing. I enjoy leveraging data-driven strategies to drive revenue growth and fuel long-term business success in diverse industries like Banking, Insurance, Finance, Travel, and Retail. I’m passionate about leading innovative digital marketing initiatives, mentoring high-performing teams, and collaborating with cross-functional stakeholders to align marketing efforts with broader business goals. My approach focuses on scalable marketing operations, customer-centric engagement, and continuous optimization to deliver measurable ROI and sustainable growth.…With over 17 years of experience in digital marketing, I have developed a strong expertise across various performance and brand marketing channels like E-Commerce, SEO, SEM, Programmatic, Affiliate Marketing, and Mobile Marketing. I enjoy leveraging data-driven strategies to drive revenue growth and fuel long-term business success in diverse industries like Banking, Insurance, Finance, Travel, and Retail. I’m passionate about leading innovative digital marketing initiatives, mentoring high-performing teams, and collaborating with cross-functional stakeholders to align marketing efforts with broader business goals. My approach focuses on scalable marketing operations, customer-centric engagement, and continuous optimization to deliver measurable ROI and sustainable growth.

Prashant Vedpathak

Digital Marketer, Performance Marketer, Affiliate Marketer, +2

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With over 17 years of experience in digital marketing, I have developed a strong expertise across various performance and brand marketing channels like E-Commerce, SEO, SEM, Programmatic, Affiliate Marketing, and Mobile Marketing. I enjoy leveraging data-driven strategies to drive revenue growth and fuel long-term business success in diverse industries like Banking, Insurance, Finance, Travel, and Retail. I’m passionate about leading innovative digital marketing initiatives, mentoring high-performing teams, and collaborating with cross-functional stakeholders to align marketing efforts with broader business goals. My approach focuses on scalable marketing operations, customer-centric engagement, and continuous optimization to deliver measurable ROI and sustainable growth.…With over 17 years of experience in digital marketing, I have developed a strong expertise across various performance and brand marketing channels like E-Commerce, SEO, SEM, Programmatic, Affiliate Marketing, and Mobile Marketing. I enjoy leveraging data-driven strategies to drive revenue growth and fuel long-term business success in diverse industries like Banking, Insurance, Finance, Travel, and Retail. I’m passionate about leading innovative digital marketing initiatives, mentoring high-performing teams, and collaborating with cross-functional stakeholders to align marketing efforts with broader business goals. My approach focuses on scalable marketing operations, customer-centric engagement, and continuous optimization to deliver measurable ROI and sustainable growth.

Available to hire

With over 17 years of experience in digital marketing, I have developed a strong expertise across various performance and brand marketing channels like E-Commerce, SEO, SEM, Programmatic, Affiliate Marketing, and Mobile Marketing. I enjoy leveraging data-driven strategies to drive revenue growth and fuel long-term business success in diverse industries like Banking, Insurance, Finance, Travel, and Retail.

I’m passionate about leading innovative digital marketing initiatives, mentoring high-performing teams, and collaborating with cross-functional stakeholders to align marketing efforts with broader business goals. My approach focuses on scalable marketing operations, customer-centric engagement, and continuous optimization to deliver measurable ROI and sustainable growth.

Skills

Google Ads

Microsoft Excel

CRM

Experience Level

Google Ads

Expert

Microsoft Excel

Expert

CRM

Intermediate

Work Experience

Manager – Business Design Consulting- Digital at Ernst & Young (EY), GDS

October 1, 2024 - Present

Owned end-to-end digital marketing strategy and execution across SEO, SEM, Programmatic, E-Commerce, Affiliate, and Mobile channels to drive revenue growth and brand visibility. Defined performance benchmarks and KPIs ensuring alignment with business goals and measurable ROI. Directed cross-channel acquisition and retention campaigns leveraging data, automation, and customer insights. Led digital marketing initiatives across Banking, Insurance, Finance, Travel, and Retail sectors while managing and mentoring high-performing teams. Collaborated with C-level stakeholders, implemented marketing technology stacks, and monitored market trends to adjust strategies proactively. Drove digital transformation to scale marketing operations and enhance omnichannel engagement.

Senior Manager – Digital Channel Marketing at Target India, Roundel Media

October 1, 2024 - July 21, 2025

Developed and executed marketing strategies tailored to drive traffic, engagement, and sales on the e-commerce platform. Planned and managed digital advertising campaigns, including paid search (SEM), programmatic display, social media advertising, and affiliate marketing to attract customers and drive conversions.

Performance Director – Paid Media Marketing at Reprise, IPG Mediabrands

May 31, 2022 - July 21, 2025

Created and oversaw comprehensive digital marketing strategies in alignment with advertiser goals. Led and mentored a team of 20+ digital marketing specialists including social media experts, SEM professionals, content creators, and data analysts. Oversaw and analyzed performance of multichannel digital marketing campaigns including paid media, organic search, content marketing, email marketing, and social media.

Senior Manager – Paid Media Marketing at OMD, Omnicom Media Group

July 31, 2019 - July 21, 2025

Created and managed implementation of digital marketing strategies aligned with client goals. Collaborated with clients and internal stakeholders to understand objectives, provide strategic recommendations, and provide performance updates. Coordinated with sales, product development, and IT teams to align digital marketing with broader business objectives.

Senior Officer – Global Media Marketing at Qatar Airways

May 31, 2017 - July 21, 2025

Managed global search and display marketing portfolio across regions in 27+ languages with quarterly spend of around $3 million. Responsible for strategy and execution across media channels for all global campaigns. Led a team of 10+ people and managed global organic search/SEO efforts with agency support for 190+ destinations.

Senior Manager – Paid Media Marketing at Performics, Publicis Groupe

December 31, 2011 - July 21, 2025

Developed go-to-market strategies for product launches and releases aimed at driving revenue growth. Managed end-to-end media planning, buying, and trafficking across various brands.

Media Executive – Interactive Media at Accenture India, Global Consulting

December 31, 2009 - July 21, 2025

Managed and executed paid media campaigns across search, social, and display channels for regional brands. Handled end-to-end media planning and buying.