Available to hire
I’m a dynamic marketer who loves to weave powerful brand narratives with solutions that innately understand the core consumer. My work has been focused on digital marketing & analytics for different industries. Experienced Digital Marketing Manager with extensive building, maintaining, and running successful digital marketing campaigns. My approach to any marketing opportunity is to drive innovative solutions with data-driven insights, done by understanding who the consumer is and how we can bring them to life by translating numbers into valuable behavioral cues. I also focus on identifying tensions and joys in the consumer’s journey and solving those by communicating the functional and emotional value of a product in the most compelling way.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Bengali
Advanced
Hindi
Advanced
Work Experience
Digital Marketing Manager at Design'N'Buy
January 31, 2024 - July 21, 2025Conducted website audits, keyword research, competitor and market analysis to formulate plans and strategies. Collaborated with the web development team to optimize website structure and user experience for better conversion rates. Produced high-quality content such as blog posts, social media posts, and videos aligned with brand voice and target audience preferences. Provided coaching and support to team members to foster professional growth. Designed and delivered training sessions for the digital marketing team on industry best practices, tools, and techniques.
Assistant Manager - Content Marketing & Development at Greytip Software Pvt. Ltd.
July 31, 2023 - July 21, 2025Developed and managed online social media presence, driving brand awareness, engagement, and traffic to social media pages. Achieved a visible social media presence and developed concepts with viral potential. Monitored online public relations and ensured successful customer relations. Created creative content to drive content marketing in new markets. Developed clear strategy and vision for content campaigns, creating thought leadership articles, ebooks, editorials, product comparisons, and reviews. Supported sales and product success by executing effective content strategy and optimization. Completed monthly/quarterly marketing reports and post-campaign analysis. Key achievements include increasing consumer engagement by 10%, driving a 40% increase in organic search visibility, and boosting homepage traffic by 120% in 3 months.
Sr. Digital Marketer at Evince Development
February 29, 2020 - July 21, 2025Collaborated with marketing teams and business units to build social media campaigns aligning with brand and business goals. Worked with digital marketing teams to leverage digital assets and collateral. Coordinated social media services and events including discussions and Q&A activities. Developed monthly performance and marketing reports. Created content and social media graphics for digital platforms. Developed mechanisms to track and archive social media interactions. Created optimized content tailored to audience preferences. Assisted with award submissions, press releases, internal communication, and media requests. Key achievements include reducing a client's website blog bounce rate from 42% to 11%, and improving rankings from page 3 to top 5 for over 10 high-competition keywords in the government niche.
Digital Marketing at SoftwareSuggest
October 31, 2018 - July 21, 2025Engaged in digital marketing activities.
SEO Executive at I Way Digital
September 30, 2017 - July 21, 2025Handled off-page and on-page SEO work, including link-building projects and keyword analysis. Created SEO proposals and reports. Conducted search engine submission, meta tag optimization, social bookmarking, article submissions, and other SEO-related tasks. Monitored social media channels and assisted in planning marketing strategies to enhance traffic and engagement. Created competitor analysis reports.
Freelance Consultant at Freelance
April 1, 2024 - PresentProviding freelance consultation services in digital marketing since April 2024. Delivering high-quality marketing, PR, and communication campaigns emphasizing user-centricity in a digital world. Created marketing strategies for paid & owned channels including email, web, and social media.
Digital Marketing Manager at Design'N 'Buy
January 31, 2024 - August 7, 2025Led digital marketing efforts at Design'N 'Buy from November 2023 to January 2024, managing social media accounts, analyzing KPIs, and increasing follower engagement by 50%. Conducted website audits, keyword research, and competitor analysis to formulate marketing strategies and optimize campaigns.
Assistant Manager - Content Marketing & Development at Greytip Software Pvt Ltd
July 31, 2023 - August 7, 2025Planned content to strengthen brand awareness, integrity, and company image through social media, email campaigns, and online relationship building. Conducted offline marketing and generated leads for webinar speaker opportunities. Increased consumer engagement by 10% and developed innovative content strategies improving organic search visibility by 40%. Managed overall account strategy, billing, and marketing aligned with sales teams and business units.
Digital Marketing Strategist at Greytip Software Pvt Ltd
July 31, 2023 - August 7, 2025Developed and executed digital marketing strategies, SEO and CRO, increasing international website traffic by 50%. Led PPC campaigns with A/B testing that boosted conversions by 40%, reduced blog bounce rate from 42% to 11%, and ranked 10+ keywords in Top 5. Produced high-quality content aligned with brand voice and target audience preferences, supported team growth via coaching and training sessions on industry best practices.
Sr. Digital Marketer at Evince Development
February 28, 2020 - August 7, 2025Handled paid and organic marketing plans integrating with organizational initiatives. Conducted website audits, keyword research, competitor and market analysis to formulate marketing strategies. Increased website traffic by 50% through international SEO implementation. Boosted conversions by 40% with A/B testing on paid ads. Created clear CTAs for website and social media copy that lifted leads by 50%.
Digital Marketing Executive at Software Suggest
October 31, 2018 - August 7, 2025Discovered a passion for startups and marketing across product, social media, digital, and influencer marketing with limited resources, resulting in significant achievements. Managed on-page/off-page SEO, keyword analysis, backlink strategies improving search rankings and engagement.
SEO Executive at I Way Digital
September 30, 2017 - August 7, 2025Handled SEO executive responsibilities including keyword research, backlink strategies, and content optimization. Enhanced organic search visibility and engagement through optimized content and SEO tactics.
Freelance Consultation Freelancer
January 1, 2025 - August 7, 2025Providing freelance digital marketing consultation from April 2024 to January 2025.
Digital Marketing Manager at Design'N 'Buy
January 1, 2024 - August 7, 2025Led digital marketing efforts for an India-based company, responsible for planning and executing campaigns to drive demand generation and brand growth from November 2023 to January 2024.
Assistant Manager - Content Marketing & Development at Greytip Software Pvt Ltd
July 1, 2023 - August 7, 2025Planned content to strengthen brand awareness, integrity, and company image through social media, email campaigns, and online relationship building. Conducted A/B testing for creatives and copywriting, tracked performance analytics against KPIs, and conducted offline marketing seminars. Collaborated with web development to optimize website structure and user experience. Produced high-quality content aligned with brand voice. Provided individual coaching and support to team members. Designed and delivered trainings on industry best practices and techniques from February 2020 to July 2023.
Digital Marketing Strategist at Greytip Software Pvt Ltd
July 1, 2023 - August 7, 2025Emphasized user-centricity in a digital world, developing marketing strategies for paid and owned channels including email, web, and social media. Delivered high-quality marketing, PR, and communication campaigns. Managed Google Analytics, SEO, and database analysis for sales lead development.
Sr. Digital Marketer at Evince Development
February 1, 2020 - August 7, 2025Handled on-page/off-page SEO, keyword analysis, backlink strategies improving search rankings and engagement through optimized content. Developed and executed strategic paid search and organic plans integrating with organizational marketing initiatives. Increased conversions by 40% via PPC campaigns and improved site traffic by 50% by crafting international SEO strategy. Conducted website audits, keyword research, competitor and market analysis.
Digital Marketing Executive at Software Suggest
October 1, 2018 - August 7, 2025Worked in UAE & USA markets managing digital marketing campaigns from October 2017 to October 2018.
SEO Executive at I Way Digital
September 1, 2017 - August 7, 2025Handled SEO activities including backlinking, keyword analysis, and improving search rankings at India-based company from May 2016 to September 2017.
Education
Bachelor of Media Studies at University of Allahabad
January 1, 2013 - December 31, 2016High School Diploma at Ewing Christian Public School
January 1, 2010 - December 31, 2013Bachelor of Media Studies at IPS - University of Allahabad
January 1, 2010 - January 1, 2013Secondary and Higher Education at Ewing Christian Public School
January 11, 2030 - January 1, 2016Bachelor of Media Studies at IPS - University of Allahabad
January 1, 2010 - January 1, 2013Secondary and Higher Education at Ewing Christian Public School
January 1, 2016 - January 1, 2017Qualifications
Google Analytics
January 1, 2020 - December 31, 2020Google Adwords
January 1, 2020 - December 31, 2020Content Marketing Masterclass: Create Content That Sells
January 1, 2020 - December 31, 2020Critical Thinking
January 1, 2020 - December 31, 2020Certificate in Digital Marketing
January 1, 2016 - August 7, 2025Google Analytics Certified
January 11, 2030 - August 7, 2025Content Marketing Masterclass: Create Content That Sells (Udemy)
January 11, 2030 - August 7, 2025Google Ads Search Certification
January 11, 2030 - August 7, 2025Certificate in Digital Marketing
January 11, 2030 - August 7, 2025DigiPerform Education Certification
January 11, 2030 - August 7, 2025Google Analytics Certified
January 11, 2030 - August 7, 2025Content Marketing Masterclass: Create Content That Sells (Udemy)
January 11, 2030 - August 7, 2025Google Ads Search Certification
January 11, 2030 - August 7, 2025Web Analytics B2B & B2C Marketing & Sales
January 11, 2030 - August 7, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Sharjah today.