Maria Rosenfeld

Head of Planning at AI Digital

Led a team of three Group Heads to drive strategic planning aligned with business objectives. Utilized data and analytics to make informed decisions and continuously optimize marketing strategies. Developed and refined team structure, processes, and interdepartmental collaboration. Conducted thorough market research to understand industry trends, customer needs, and competitive landscape. Set departmental OKRs, guided proposal development, and led training and growth initiatives. Achievements include driving 100% revenue growth in 2 years, tripling team size, cutting onboarding time by 40%, automating 70% of planning tasks, and overseeing proposals worth up to $5M in media spend.

Digital Group Head at SberMarketing (In-House Sberbank advertising agency)

Led the development of digital strategies and campaign plans. Analyzed performance and engagement metrics to inform future projects. Delivered internal and external training sessions across various topics. Streamlined processes and built effective collaboration between agency and client, including workflows and budgeting. Achievements include leading 30+ digital campaigns monthly, boosting client ROI by 25%, managing a 10-person team, hiring 6, cutting delivery time by 40%, and improving performance by 35% through data-driven insights.

Digital Lead at Publicis Groupe

Developed comprehensive digital strategies and campaign plans. Oversaw regional teams across Ukraine, Kazakhstan, and Belarus. Led workshops and training sessions for team development. Conducted monthly and quarterly analyses of the digital landscape and competitive environment. Managed digital media plans from initial planning through to final reporting. Achievements include developing 40+ digital strategies, managing 20+ team members across multiple countries, leading 25+ workshops, and overseeing annual digital media budgets across 4 markets.

Digital Specialist at BBDO Worldwide

Developed digital strategies and media plans from briefing to reporting. Analyzed digital trends and competitors on a monthly and quarterly basis. Prepared and delivered workshops and training sessions. Onboarded new team members and client stakeholders. Supported new business development initiatives. Achievements include conducting monthly and quarterly digital environment and competitor analyses, onboarding 10+ new team members, and contributing to securing 3 new major business accounts.

Digital Specialist at GroupM

Responsible for digital media planning and buying, campaign oversight and performance monitoring. Analyzed campaign results and provided optimization recommendations. Conducted vendor meetings and negotiated buying terms. Achievements include negotiating buying terms with 10+ vendors, reducing media costs by up to 15% while maintaining campaign quality, and onboarding 10+ new team members across agency and client teams.

Head of Planning at AI Digital

Led a three-Group Head team to drive strategic planning and revenue growth; automated 70% of planning tasks; built a company-wide knowledge base; oversaw daily planning operations and proposals up to $5M in media spend; set OKRs and led cross-functional collaboration.

Digital Group Head at Serbia Marketing (In-House Serbia advertising agency)

Led development of digital strategies and campaign plans; managed 30+ digital campaigns monthly; led a 10-person team; improved delivery time by 40%; achieved 25% ROI improvement; delivered 20+ training sessions.