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Hi, I'm Ryan Griffin, a Digital Marketing and Community Specialist with a passion for social media strategy and creative content creation. I thrive in dynamic environments where I can lead teams to craft engaging and impactful digital experiences that resonate with diverse audiences. With extensive experience working with well-known clients and brands, I bring a deep understanding of brand identity, community engagement, and multimedia content creation. I enjoy collaborating with creative teams and managing social media platforms to elevate brand awareness and foster community growth. From leading social strategies for major brands like Wendy's and Mastercard to executing live event coverage for Sportsnet, I’m dedicated to producing meaningful content that drives results and connects brands with their audiences authentically.…Hi, I'm Ryan Griffin, a Digital Marketing and Community Specialist with a passion for social media strategy and creative content creation. I thrive in dynamic environments where I can lead teams to craft engaging and impactful digital experiences that resonate with diverse audiences. With extensive experience working with well-known clients and brands, I bring a deep understanding of brand identity, community engagement, and multimedia content creation. I enjoy collaborating with creative teams and managing social media platforms to elevate brand awareness and foster community growth. From leading social strategies for major brands like Wendy's and Mastercard to executing live event coverage for Sportsnet, I’m dedicated to producing meaningful content that drives results and connects brands with their audiences authentically.

Ryan Griffin

Social Media Manager, Community Manager, Digital Marketer, +2

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Hi, I'm Ryan Griffin, a Digital Marketing and Community Specialist with a passion for social media strategy and creative content creation. I thrive in dynamic environments where I can lead teams to craft engaging and impactful digital experiences that resonate with diverse audiences. With extensive experience working with well-known clients and brands, I bring a deep understanding of brand identity, community engagement, and multimedia content creation. I enjoy collaborating with creative teams and managing social media platforms to elevate brand awareness and foster community growth. From leading social strategies for major brands like Wendy's and Mastercard to executing live event coverage for Sportsnet, I’m dedicated to producing meaningful content that drives results and connects brands with their audiences authentically.…Hi, I'm Ryan Griffin, a Digital Marketing and Community Specialist with a passion for social media strategy and creative content creation. I thrive in dynamic environments where I can lead teams to craft engaging and impactful digital experiences that resonate with diverse audiences. With extensive experience working with well-known clients and brands, I bring a deep understanding of brand identity, community engagement, and multimedia content creation. I enjoy collaborating with creative teams and managing social media platforms to elevate brand awareness and foster community growth. From leading social strategies for major brands like Wendy's and Mastercard to executing live event coverage for Sportsnet, I’m dedicated to producing meaningful content that drives results and connects brands with their audiences authentically.

Available to hire

Hi, I’m Ryan Griffin, a Digital Marketing and Community Specialist with a passion for social media strategy and creative content creation. I thrive in dynamic environments where I can lead teams to craft engaging and impactful digital experiences that resonate with diverse audiences. With extensive experience working with well-known clients and brands, I bring a deep understanding of brand identity, community engagement, and multimedia content creation.

I enjoy collaborating with creative teams and managing social media platforms to elevate brand awareness and foster community growth. From leading social strategies for major brands like Wendy’s and Mastercard to executing live event coverage for Sportsnet, I’m dedicated to producing meaningful content that drives results and connects brands with their audiences authentically.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Manager, Social and Digital Marketing at McCann World Group, Toronto, On.

November 1, 2024 - Present

Lead social strategy and organic digital content creation for McCann’s suite of clients including Wendy’s, Petro-Canada, and Mastercard. Managed and executed social media strategies for a diverse portfolio of clients, ensuring alignment with brand objectives and target audience preferences. Created, curated, and designed creative for all social media channels including static and video work. Led a team of creatives and strategists to curate, conceptualize and create organic social content that align with each brands key pillars. Improved Wendy’s Canada’s OOO organic social metrics by over 200% in the first quarter. Curated, scheduled, and published engaging content across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Collaborated with creative teams and account managers to align social campaigns with broader marketing objectives. Monitored and responded to audience inquiries to maintain a consistent positive brand voice.

Manager, Social Media and Graphic Design at FaZe Media Inc. / FaZe Clan, Toronto, On. /Los Angeles, Ca.

February 1, 2021 - Present

Interacted with FaZe audience across social media channels with collective reach of 25.2 Million followers. Created, executed and developed social strategy for FaZe Clan’s media platforms reaching millions monthly. Managed media KPIs and SEO metrics to ensure consistent engagement. Executed collaborative content deliverables satisfying partners and community. Developed influencer and talent partnership strategies. Created video and photo content merging gaming with pop culture and sports through brand collaborations with NHL, NBA, NFL, and LIV Golf. Executed merchandise promotions through partnerships with NIKE, OVO, Disney, Beats by Dre, and more.

Community Manager at Sportsnet / Rogers Media Inc., Toronto, On.

December 31, 2024 - July 21, 2025

Created, curated, and provided live coverage on Sportsnet’s social media channels with over 3.5 million followers. Engaged with the sports community and drove conversation around live events including MLB, NHL, NBA, and UFC. Provided close-up coverage of marquee events such as the Stanley Cup, NBA Playoffs, UFC PPVs, and The World Series.

Specialist, Digital Marketing at Maple Leaf Sports & Entertainment Partnership Ltd., Toronto, On.

February 28, 2021 - July 21, 2025

Led digital marketing initiatives from ideation to creative execution for MLSE’s suite of gaming brands affiliated with Toronto Raptors, Maple Leafs, and Toronto FC. Led creative and graphic design for marketing assets such as advertising, promotions, live event wraps, and seasonal branding. Engaged and connected audiences between MLSE main brands and subsidiary esports accounts. Executed and ideated strategic partnerships with blue-chip partners including Scotiabank, OLG, LG, Ford, and Canadian Tire.

Senior Director of Creative and Digital Marketing at North Bay Battalion Hockey Club Ltd., North Bay, On.

September 30, 2024 - July 21, 2025

Led and developed branding and social media strategy. Implemented best practices and managed workflow across departments. Created and developed new IP to generate revenue fulfilling fan and client needs. Led all creative production from in-venue production to in-arena wraps and digital graphics. Executed new creative ideas driving promotion to the team, city, and product on and off the ice.