I’m a marketing professional with over 2.5 years of experience across three marketing roles, backed by an engineering background. I hold an MSc in International Management and have a solid foundation in quality assurance and management. I’m skilled at boosting digital presence, driving user engagement, and leading product marketing initiatives. I’m seeking opportunities in Marketing or Product Management, and I’m excited to apply data-driven strategies to grow brands and products in fast-paced environments.

Sonashree P Kumar

I’m a marketing professional with over 2.5 years of experience across three marketing roles, backed by an engineering background. I hold an MSc in International Management and have a solid foundation in quality assurance and management. I’m skilled at boosting digital presence, driving user engagement, and leading product marketing initiatives. I’m seeking opportunities in Marketing or Product Management, and I’m excited to apply data-driven strategies to grow brands and products in fast-paced environments.

Available to hire

I’m a marketing professional with over 2.5 years of experience across three marketing roles, backed by an engineering background. I hold an MSc in International Management and have a solid foundation in quality assurance and management. I’m skilled at boosting digital presence, driving user engagement, and leading product marketing initiatives.

I’m seeking opportunities in Marketing or Product Management, and I’m excited to apply data-driven strategies to grow brands and products in fast-paced environments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Advanced
Kannada
Fluent

Work Experience

Marketing Coordinator at FOSTERS BAKERY
June 1, 2024 - Present
Improved SEO by 20% through website management including keyword metadata updates, content optimisation, and use of SEMrush. Conducted A/B testing and created targeted content increasing engagement by 15% across LinkedIn, Instagram, and Facebook. Designed 30+ press releases, ads, editorials, and brochures for FMCG magazines and B2B clients. Analysed GA4 to optimise website, reducing bounce rate by 30% via blogs, videos, and content/navigation revamps. Managed budgets for trade shows, securing 5+ new clients.
Digital Product Assistant at PROFESSIONAL SQUASH ASSOCIATION
April 30, 2024 - July 21, 2025
Optimised website and app UI/UX with WordPress, gaining 5+ extra daily email subscriptions. Increased site visits by 18% leveraging targeted email marketing and GA4 user behaviour data. Implemented Zendesk chatbot reducing customer query response time by 30%. Managed 50+ match content submissions to Amazon Prime Video ensuring top-quality viewer experience.
Marketing Associate (Internship) at MAKEKE
October 31, 2023 - July 21, 2025
Executed email marketing campaigns and in-person events onboarding 30+ local retailers across six UK cities. Managed B2B and B2C social media with 7 weekly posts using Canva, Adobe, and Buffer. Streamlined customer onboarding for e-commerce platform, increasing adoption rate by 15%.
Quality Assurance Engineer & Intern at THINK201
March 31, 2022 - July 21, 2025
Managed QA for 25+ web and mobile apps ensuring high-quality standards and seamless user experiences. Acted as primary client liaison addressing enquiries and resolving issues. Created and maintained Feature Requirement Specifications aligning product features with client goals. Managed 10+ projects with Asana ensuring timely completion by streamlining planning and tracking.
Marketing Coordinator at FOSTERS BAKERY
June 1, 2024 - Present
Improved SEO by 20% through managing the company’s website, including keyword metadata updates, content optimisation, and SEMrush. Conducted A/B testing and created targeted content, driving a 15% increase in engagement across LinkedIn, Instagram, and Facebook. Designed 30+ press releases, ads, editorials and brochures for industry-leading FMCG magazines and B2B clients. Analysed GA4 to optimise the website, reducing bounce rate by 30% through blogs, videos and revamping content and navigation. Managed budgets while planning and executing trade shows, securing 5+ new clients.
Digital Product Assistant at PROFESSIONAL SQUASH ASSOCIATION
April 30, 2024 - July 21, 2025
Optimised website and app UI/UX with WordPress, driving up to 5 additional email subscriptions daily. Increased site visits by 18% through targeted email marketing and improved top pages using GA4 data on user behaviour and engagement. Implemented a chatbot system with Zendesk, reducing customer query response times by 30%. Managed 50+ match content submissions to Amazon Prime Video, ensuring top-quality viewer experience.
Marketing Associate (Internship) at MAKEKE
October 31, 2023 - July 21, 2025
Executed email marketing campaigns and in-person events, onboarding 30+ local retailers across 6 UK cities. Managed B2B and B2C social media, ensuring 7 posts went live weekly using Canva, Adobe, and Buffer. Streamlined customer onboarding for the e-commerce platform, increasing platform adoption rate by 15%.
Quality Assurance Engineer & Intern at THINK201
March 31, 2022 - July 21, 2025
Managed QA for 25+ web and mobile apps, ensuring high-quality standards and seamless user experiences. Acted as the primary liaison for 5+ clients, efficiently addressing enquiries and resolving issues. Created and maintained Feature Requirement Specifications (FRS) to align product features with client goals throughout development. Managed 10+ projects using Asana, ensuring on-time completion by streamlining task planning and tracking.
Marketing Coordinator at FOSTERS BAKERY
June 1, 2024 - Present
As Marketing Coordinator, I improved SEO by 20% through managing the company website, updating keyword metadata, content optimisation, and SEMrush. I conducted A/B testing and created targeted content, driving a 15% increase in engagement on LinkedIn, Instagram, and Facebook. I designed 30+ press releases, ads, editorials and brochures for industry-leading FMCG magazines and B2B clients. I analysed GA4 to optimise the website, reducing bounce rate by 30% via blogs, videos and revamping content and navigation. I managed budgets and planned trade shows, securing 50+ new clients.
Digital Product Assistant at PROFESSIONAL SQUASH ASSOCIATION
April 1, 2024 - October 13, 2025
Optimised website and app UI/UX with WordPress, driving up to 5 additional email subscriptions daily. Increased site visits by 18% through targeted email marketing and GA4-driven improvements on top pages. Implemented a Zendesk chatbot, reducing customer query response times by 30%. Managed 50+ match content submissions to Amazon Prime Video, ensuring a top-quality viewer experience.
Marketing Associate (Internship) at MAKEKE
October 1, 2023 - October 13, 2025
Executed email marketing campaigns and in-person events, onboarding 30+ local retailers across 6 UK cities. Managed B2B and B2C social media, ensuring 7 posts went live weekly using Canva, Adobe, and Buffer. Streamlined customer onboarding for the e-commerce platform, increasing platform adoption rate by 15%.
Quality Assurance Engineer & Intern at THINK201
March 1, 2022 - October 13, 2025
Managed QA for 25+ web and mobile apps, ensuring high-quality standards and seamless user experiences. Acted as the primary liaison for 5+ clients, efficiently addressing enquiries and resolving issues. Created and maintained Feature Requirement Specifications (FRS) to align product features with client goals throughout development. Managed 10+ projects using Asana, ensuring on-time completion by streamlining task planning and tracking.
Marketing Coordinator at Fosters Bakery
June 1, 2024 - Present
Improve SEO by 20% through managing the company’s website, including keyword metadata updates, content optimisation, and SEMrush. Conduct A/B testing and create targeted content, driving a 15% increase in engagement across LinkedIn, Instagram, and Facebook. Design 30+ press releases, ads, editorials and brochures for industry-leading FMCG magazines and B2B clients. Analyse GA4 to optimise the website, reducing bounce rate by 30% through blogs, videos and revamping content and navigation. Manage budgets while planning and executing trade shows, securing 50+ new clients.
Digital Product Assistant at Professional Squash Association
April 1, 2024 - October 13, 2025
Optimised website and app UI/UX with WordPress, driving up to 5 additional email subscriptions daily. Increased site visits by 18% through targeted email marketing and improved top pages using GA4 data on user behaviour and engagement. Implemented a chatbot system with Zendesk, reducing customer query response times by 30%. Managed 50+ match content submissions to Amazon Prime Video, ensuring top-quality viewer experience.
Marketing Associate (Internship) at MAKEKE
October 1, 2023 - October 13, 2025
Executed email marketing campaigns and in-person events, onboarding 30+ local retailers across 6 UK cities. Managed B2B and B2C social media, ensuring 7 posts went live weekly using Canva, Adobe, and Buffer. Streamlined customer onboarding for the e-commerce platform, increasing platform adoption rate by 15%.
Quality Assurance Engineer & Intern at THINK201
March 1, 2022 - October 13, 2025
Managed QA for 25+ web and mobile apps, ensuring high-quality standards and seamless user experiences. Acted as the primary liaison for 5+ clients, efficiently addressing enquiries and resolving issues. Created and maintained Feature Requirement Specifications (FRS) to align product features with client goals throughout development. Managed 10+ projects using Asana, ensuring on-time completion by streamlining task planning and tracking.
Marketing Coordinator at Fosters Bakery
June 1, 2024 - Present
Improve SEO by 20% through managing the company’s website, including keyword metadata updates, content optimisation, and SEMrush. Conduct A/B testing and create targeted content, driving a 15% increase in engagement across LinkedIn, Instagram, and Facebook. Design 30+ press releases, ads, editorials and brochures for industry-leading FMCG magazines and B2B clients. Analyse GA4 to optimise the website, reducing bounce rate by 30% through blogs, videos and revamping content and navigation. Manage budgets while planning and executing trade shows, securing 50+ new clients.
Digital Product Assistant at PROFESSIONAL SQUASH ASSOCIATION
April 1, 2024 - October 13, 2025
Optimised website and app UI/UX with WordPress, driving up to 5 additional email subscriptions daily. Increased site visits by 18% through targeted email marketing and improved top pages using GA4 data on user behaviour and engagement. Implemented a chatbot system with Zendesk, reducing customer query response times by 30%. Managed 50+ match content submissions to Amazon Prime Video, ensuring top-quality viewer experience.
Marketing Associate (Internship) at MAKEKE
October 1, 2023 - October 13, 2025
Executed email marketing campaigns and in-person events, onboarding 30+ local retailers across 6 UK cities. Managed B2B and B2C social media, ensuring 7 posts went live weekly using Canva, Adobe, and Buffer. Streamlined customer onboarding for the e-commerce platform, increasing platform adoption rate by 15%.
Quality Assurance Engineer & Intern at THINK201
March 1, 2022 - October 13, 2025
Managed QA for 25+ web and mobile apps, ensuring high-quality standards and seamless user experiences. Acted as the primary liaison for 5+ clients, efficiently addressing enquiries and resolving issues. Created and maintained Feature Requirement Specifications (FRS) to align product features with client goals throughout development. Managed 10+ projects using Asana, ensuring on-time completion by streamlining task planning and tracking.
Marketing Coordinator at Fosters Bakery
June 1, 2024 - Present
Marketing role focusing on SEO improvements, content optimization, A/B testing, press materials, GA4 analysis, and trade show budgeting. Achieved 20% SEO improvement, 15% engagement lift across social platforms, 30% bounce rate reduction, and 50+ new clients from trade shows.
Digital Product Assistant at Professional Squash Association
April 1, 2024 - October 13, 2025
Optimised website/app UI/UX with WordPress, increased email subscriptions, boosted site visits via targeted email marketing, implemented a Zendesk chatbot reducing response times, and managed 50+ match content submissions to Amazon Prime Video for quality viewer experience.
Marketing Associate (Internship) at Makeke
October 1, 2023 - October 13, 2025
Executed email marketing campaigns and in-person events, onboarding 30+ local retailers across 6 UK cities. Managed B2B/B2C social media, maintaining 7 posts weekly, and improved onboarding/adoption of the e-commerce platform by 15%.
Quality Assurance Engineer & Intern at THINK201
March 1, 2022 - October 13, 2025
Managed QA for 25+ web/mobile apps, served as primary client liaison, and created/maintained Feature Requirements Specifications to align features with client goals. Oversaw 10+ projects using Asana to ensure on-time delivery.

Education

MSc at University of Sussex
January 1, 2023 - December 31, 2023
BSc at VT University
January 1, 2020 - December 31, 2020
MSc at University of Sussex
January 1, 2022 - December 31, 2023
BSc at VT University
January 1, 2017 - December 31, 2020
MSc International Management at University of Sussex
January 11, 2030 - January 1, 2023
BSc Computer Science at VT University
January 11, 2030 - January 1, 2020
MSc International Management at University of Sussex
January 11, 2030 - January 1, 2023
BSc Computer Science at VT University
January 11, 2030 - January 1, 2020
MSc International Management at University of Sussex
January 11, 2030 - January 1, 2023
BSc Computer Science at VT University
January 11, 2030 - January 1, 2020
MSc International Management at University of Sussex
January 11, 2030 - January 1, 2023
BSc Computer Science at VT University
January 11, 2030 - January 1, 2020

Qualifications

The Complete Mailchimp Email Marketing Course for 2025 (Udemy)
January 11, 2030 - July 21, 2025
Google Analytics Certification (Google Skillshop)
January 11, 2030 - July 21, 2025
Google Project Management Professional Certificate (Coursera)
January 11, 2030 - July 21, 2025
The Complete Mailchimp Email Marketing Course for 2025
January 1, 2024 - December 31, 2024
Google Analytics Certification
January 1, 2023 - December 31, 2023
Google Project Management Professional Certificate
January 1, 2023 - December 31, 2023
The Complete Mailchimp Email Marketing Course for 2025
January 11, 2030 - October 13, 2025
Google Analytics Certification
January 11, 2030 - October 13, 2025
Google Project Management Professional Certificate
January 11, 2030 - October 13, 2025
The Complete Mailchimp Email Marketing Course for 2025
January 11, 2030 - October 13, 2025
Google Analytics Certification
January 11, 2030 - October 13, 2025
Google Project Management Professional Certificate
January 11, 2030 - October 13, 2025
The Complete Mailchimp Email Marketing Course for 2025
January 11, 2030 - October 13, 2025
Google Analytics Certification
January 11, 2030 - October 13, 2025
Google Project Management Professional Certificate
January 11, 2030 - October 13, 2025
The Complete Mailchimp Email Marketing Course for 2025
January 11, 2030 - October 13, 2025
Google Analytics Certification
January 11, 2030 - October 13, 2025
Google Project Management Professional Certificate
January 11, 2030 - October 13, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Software & Internet, Professional Services, Manufacturing, Other