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Hi, I'm Alishba Arshad, a passionate and results-driven Social Media & Content Manager with over 5 years of experience. I specialize in building digital brands by crafting strategic content, designing posts, producing engaging videos, and harnessing the power of social media trends. My goal is always to grow online presence and connect brands with their audiences authentically. I enjoy collaborating with creatives, influencers, and marketing teams to bring cohesive and fresh ideas to life. Managing campaigns across multiple platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter excites me, and I’m always keen on analyzing data to optimize and improve performance. Let's tell your brand's story together!…Hi, I'm Alishba Arshad, a passionate and results-driven Social Media & Content Manager with over 5 years of experience. I specialize in building digital brands by crafting strategic content, designing posts, producing engaging videos, and harnessing the power of social media trends. My goal is always to grow online presence and connect brands with their audiences authentically. I enjoy collaborating with creatives, influencers, and marketing teams to bring cohesive and fresh ideas to life. Managing campaigns across multiple platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter excites me, and I’m always keen on analyzing data to optimize and improve performance. Let's tell your brand's story together!

Alishba Arshad

Social Media Manager, Content Creator, Video Editor, +2

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Hi, I'm Alishba Arshad, a passionate and results-driven Social Media & Content Manager with over 5 years of experience. I specialize in building digital brands by crafting strategic content, designing posts, producing engaging videos, and harnessing the power of social media trends. My goal is always to grow online presence and connect brands with their audiences authentically. I enjoy collaborating with creatives, influencers, and marketing teams to bring cohesive and fresh ideas to life. Managing campaigns across multiple platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter excites me, and I’m always keen on analyzing data to optimize and improve performance. Let's tell your brand's story together!…Hi, I'm Alishba Arshad, a passionate and results-driven Social Media & Content Manager with over 5 years of experience. I specialize in building digital brands by crafting strategic content, designing posts, producing engaging videos, and harnessing the power of social media trends. My goal is always to grow online presence and connect brands with their audiences authentically. I enjoy collaborating with creatives, influencers, and marketing teams to bring cohesive and fresh ideas to life. Managing campaigns across multiple platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter excites me, and I’m always keen on analyzing data to optimize and improve performance. Let's tell your brand's story together!

Available to hire

Hi, I’m Alishba Arshad, a passionate and results-driven Social Media & Content Manager with over 5 years of experience. I specialize in building digital brands by crafting strategic content, designing posts, producing engaging videos, and harnessing the power of social media trends. My goal is always to grow online presence and connect brands with their audiences authentically.

I enjoy collaborating with creatives, influencers, and marketing teams to bring cohesive and fresh ideas to life. Managing campaigns across multiple platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter excites me, and I’m always keen on analyzing data to optimize and improve performance. Let’s tell your brand’s story together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Work Experience

Social Media Marketing Manager at Islamabad TEC

January 1, 2024 - July 21, 2025

Developed and implemented effective social media strategies to increase brand awareness and engagement. Managed daily content planning, scheduling, and posting across platforms including Instagram, Facebook, Twitter, LinkedIn, and TikTok. Analyzed performance metrics such as reach, engagement, and conversions to optimize campaigns and drive growth. Created original, on-brand content including graphics, reels, stories, and captions. Monitored trends and competitor activity to keep content fresh and relevant. Ran paid ad campaigns on Facebook and Instagram, managing budgets and targeting. Responded to customer comments and messages promptly to maintain strong community relationships. Collaborated with designers, influencers, and marketing teams to ensure cohesive brand messaging. Reported monthly analytics and provided insights for continuous improvement.

Social Media Assistant at Zameen.com

December 31, 2021 - July 21, 2025

Managed social content strategy for 15+ clients across lands, buildings, and apartments. Created custom visual content (graphics and videos), increasing engagement rates by over 40%. Planned content calendars, scheduled posts, and monitored analytics for performance. Designed branded campaigns aligned with client goals, tone, and target audience.

Junior Graphic Designer at Nova Core Solution

January 1, 2019 - July 21, 2025

Led social media content across platforms for small to mid-sized brands. Developed brand voice and style guides to unify online presence. Designed weekly marketing visuals using Canva and Adobe tools. Managed ad campaigns and boosted posts with 25%+ ROI improvement. Edited promotional videos and testimonials for client launches.