Nikoleta Koutsomiti

Digital Marketing Specialist at Wapp Development House

Managed social media accounts, emphasizing high-quality content creation and boosting brand engagement. Created and managed advertising campaigns on Google Ads and Meta (Facebook/Instagram), focused on driving website traffic and conversions. Copywriting for social media posts and ads (headlines, descriptions, and call-to-actions tailored to each campaign’s objectives). Designed visual content (posts, banners, stories) for social media using Adobe Photoshop. Executed email marketing campaigns: content creation, design, and delivery via tools such as Mailchimp and Routee, aiming to increase customer engagement and retention. Conducted competitor research and proposed strategies to improve online presence. Handled day-to-day administrative tasks, including client communication via email and phone, offering support and timely solutions.