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Freelance Marketing Consultant | Wellness & Purpose-Driven Brands Bilingual (EN/FR). With 7+ years in marketing and a background in brand strategy, content creation, and digital campaigns, I now support ethical and wellness-focused businesses in communicating with clarity and impact. Alongside my freelance work, I’m a certified plant-based nutrition coach currently on pause while I complete a Biomedicine course (until September), deepening my knowledge in health and human biology. I bring a strategic yet human approach to every project — helping brands refine their message, grow their audience, and build lasting trust. Specialties: Brand strategy, content marketing, social media, copywriting, and marketing consultancy.…Freelance Marketing Consultant | Wellness & Purpose-Driven Brands Bilingual (EN/FR). With 7+ years in marketing and a background in brand strategy, content creation, and digital campaigns, I now support ethical and wellness-focused businesses in communicating with clarity and impact. Alongside my freelance work, I’m a certified plant-based nutrition coach currently on pause while I complete a Biomedicine course (until September), deepening my knowledge in health and human biology. I bring a strategic yet human approach to every project — helping brands refine their message, grow their audience, and build lasting trust. Specialties: Brand strategy, content marketing, social media, copywriting, and marketing consultancy.

Emilie Ayton

PPC Manager, Digital Marketer, Marketing Strategist, +1

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Freelance Marketing Consultant | Wellness & Purpose-Driven Brands Bilingual (EN/FR). With 7+ years in marketing and a background in brand strategy, content creation, and digital campaigns, I now support ethical and wellness-focused businesses in communicating with clarity and impact. Alongside my freelance work, I’m a certified plant-based nutrition coach currently on pause while I complete a Biomedicine course (until September), deepening my knowledge in health and human biology. I bring a strategic yet human approach to every project — helping brands refine their message, grow their audience, and build lasting trust. Specialties: Brand strategy, content marketing, social media, copywriting, and marketing consultancy.…Freelance Marketing Consultant | Wellness & Purpose-Driven Brands Bilingual (EN/FR). With 7+ years in marketing and a background in brand strategy, content creation, and digital campaigns, I now support ethical and wellness-focused businesses in communicating with clarity and impact. Alongside my freelance work, I’m a certified plant-based nutrition coach currently on pause while I complete a Biomedicine course (until September), deepening my knowledge in health and human biology. I bring a strategic yet human approach to every project — helping brands refine their message, grow their audience, and build lasting trust. Specialties: Brand strategy, content marketing, social media, copywriting, and marketing consultancy.

Available to hire

London, United Kingdom

Freelance Marketing Consultant | Wellness & Purpose-Driven Brands
Bilingual (EN/FR).

With 7+ years in marketing and a background in brand strategy, content creation, and digital campaigns, I now support ethical and wellness-focused businesses in communicating with clarity and impact.

Alongside my freelance work, I’m a certified plant-based nutrition coach currently on pause while I complete a Biomedicine course (until September), deepening my knowledge in health and human biology.

I bring a strategic yet human approach to every project — helping brands refine their message, grow their audience, and build lasting trust.

Specialties: Brand strategy, content marketing, social media, copywriting, and marketing consultancy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

PPC and Paid Media Manager at Festicket / LYTE

April 10, 2018 - June 30, 2023

Created roadmap for paid search and paid social campaigns to achieve lead-generation targets and build brand awareness. Structured, implemented, optimized, and managed paid search and social campaigns. Coordinated with Commercial and Operational teams to align campaigns with regional requirements and business objectives.

Freelance Digital Marketing Consultant at Freelance

September 1, 2023 - Present

Planned, implemented, and optimised paid advertising campaigns on Google, Meta (Facebook/Instagram), and LinkedIn, achieving measurable improvements in ROAS and lead generation. Managed social media presence and content strategy, increasing brand visibility and customer engagement. Conducted campaign performance analysis and provided actionable insights to enhance effectiveness.

Plant-based diet Nutrition Coach at Self-employed

March 1, 2024 - Present

I help women and children change their habits, empowering them to improve their relationship with food and develop a positive, sustainable mindset around nutrition. My approach focuses on flexibility, with an emphasis on eating nutrient-rich whole foods high in micronutrients and fibre.