I am a versatile and results-driven design professional with over 10 years of experience in brand identity, design layout, and product development. I have a proven ability to translate complex information into compelling visuals for diverse audiences, and I excel in brand communication and project management. Using tools like Adobe Creative Suite, Keynote, and Google Suite, I am adept at leading projects and collaborating within teams to achieve exceptional results. Throughout my career, I have worked on a range of design projects, including pitch decks, merchandise design, UI/UX for gaming and mobile apps, packaging design, and character creation for comic animation. I enjoy driving branding initiatives and developing engaging visuals that connect with audiences and enhance user experiences.

STERLING MARTIN

I am a versatile and results-driven design professional with over 10 years of experience in brand identity, design layout, and product development. I have a proven ability to translate complex information into compelling visuals for diverse audiences, and I excel in brand communication and project management. Using tools like Adobe Creative Suite, Keynote, and Google Suite, I am adept at leading projects and collaborating within teams to achieve exceptional results. Throughout my career, I have worked on a range of design projects, including pitch decks, merchandise design, UI/UX for gaming and mobile apps, packaging design, and character creation for comic animation. I enjoy driving branding initiatives and developing engaging visuals that connect with audiences and enhance user experiences.

Available to hire

I am a versatile and results-driven design professional with over 10 years of experience in brand identity, design layout, and product development. I have a proven ability to translate complex information into compelling visuals for diverse audiences, and I excel in brand communication and project management. Using tools like Adobe Creative Suite, Keynote, and Google Suite, I am adept at leading projects and collaborating within teams to achieve exceptional results.

Throughout my career, I have worked on a range of design projects, including pitch decks, merchandise design, UI/UX for gaming and mobile apps, packaging design, and character creation for comic animation. I enjoy driving branding initiatives and developing engaging visuals that connect with audiences and enhance user experiences.

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Work Experience

Freelance Design Director & Brand Consultant at Self-Employed
January 1, 2024 - Present
Brand Design & Strategy: Art directed pitch decks, designed marketable merchandise (apparel, promo, packaging), and led non-profit branding initiatives, driving results. Building Brand Styleguides & Logo Design. Character Design: Created original character designs for comic animation.
Senior Product Designer at Bugasalt
December 31, 2024 - July 21, 2025
Packaging Design: Designed international-compliant packaging, maintaining a modern aesthetic. Product Enhancement: Collaborated with the VP of Creative on product design enhancements.
Art Director at The 360 Agency
December 31, 2023 - July 21, 2025
Created design solutions that increased click-through rates on digital ads by 15% and boosted social media engagement by 20%. Utilized UI/UX principles to design accessible and engaging interactive digital displays and touchpoints for live event attendees. Developed engaging motion graphics and animations for social media reels and pitch presentations, notably for AT&T Dream in Black and Essence Fest, enhancing brand storytelling and audience engagement.
Senior Graphic Designer at Activision Blizzard
December 31, 2023 - July 21, 2025
Designed user-centered UI/UX for Call of Duty Mobile in-game interfaces, focusing on intuitive navigation and streamlined user flows to enhance player engagement and retention. Created key art, in-game assets, and engaging social media graphics and carousels, using UI/UX principles to capture visual clarity and effective communication of game features and promotions, resulting in increased player interaction. Analyzed player feedback and in-game data, as well as social media engagement metrics, to inform UI/UX design iterations, optimizing user experience across all platforms. Collaborated with the marketing team to create cohesive UI/UX and visual assets, ensuring a seamless and engaging player experience across all platforms, including social media.
Senior Fashion Designer at Prestige Original
December 31, 2022 - July 21, 2025
Technical Design & Team Leadership: Created pattern designs, tech packs, and detailed sketches, while leading and mentoring a creative team of 3 designers.
Senior Graphic Designer at The Production Group
December 31, 2022 - July 21, 2025
Created visually compelling television graphics, using UI/UX principles to establish clear communication and optimal viewer engagement within the constraints of broadcast media. Developed engaging monthly newsletters, optimizing layout and content presentation to enhance readability and drive user interaction. Led innovative design and spearheaded a successful company rebranding (name, logo, visual identity, messaging, web/print), resulting in increased brand awareness and new client acquisition.
Early Career Experience at Royalty Marketing, Extended Stay America, and Mitre Agency
December 31, 2015 - July 21, 2025
Held various design and marketing roles gaining experience in branding, advertisement, photography, and agency workflow.

Education

Bachelor of Arts in Graphic Design at The Art Institutes of Charlotte
January 1, 2013 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Retail, Non-Profit Organization

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