Hi, I'm Beatriz Simão da Silva, a passionate marketing professional with a focus on Trade Marketing and Visual Merchandising. With experience in the retail sector, I love connecting brands to people through creative communication that makes an impact. I'm moving to Portugal soon and eager to bring my skills and enthusiasm to new opportunities. I'm interested in working within the sports and fitness marketing sector, social media, and projects with a purpose. I thrive in team environments, enjoy communicating with diverse audiences, and am always looking to contribute fresh ideas that authentically connect brands and people.

Beatriz Simão da Silva

Hi, I'm Beatriz Simão da Silva, a passionate marketing professional with a focus on Trade Marketing and Visual Merchandising. With experience in the retail sector, I love connecting brands to people through creative communication that makes an impact. I'm moving to Portugal soon and eager to bring my skills and enthusiasm to new opportunities. I'm interested in working within the sports and fitness marketing sector, social media, and projects with a purpose. I thrive in team environments, enjoy communicating with diverse audiences, and am always looking to contribute fresh ideas that authentically connect brands and people.

Available to hire

Hi, I’m Beatriz Simão da Silva, a passionate marketing professional with a focus on Trade Marketing and Visual Merchandising. With experience in the retail sector, I love connecting brands to people through creative communication that makes an impact. I’m moving to Portugal soon and eager to bring my skills and enthusiasm to new opportunities.

I’m interested in working within the sports and fitness marketing sector, social media, and projects with a purpose. I thrive in team environments, enjoy communicating with diverse audiences, and am always looking to contribute fresh ideas that authentically connect brands and people.

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Language

Portuguese
Fluent
English
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Analista de Trade Marketing at Novo Atacarejo
August 1, 2024 - Present
Executed promotional campaigns and point-of-sale activations to ensure visibility and brand strategy alignment. Supported sales teams and stores by promoting cross-functional collaboration. Assisted in supplier negotiations to secure better display conditions and promotional materials. Monitored brand promoters' performance and analyzed results of implemented campaigns.
Analista de Inteligência de Mercado at Novo Atacarejo
August 1, 2024 - July 21, 2025
Analyzed data to increase category profitability. Developed planograms and store layout designs to optimize merchandising effectiveness.
Assistente de Visual Merchandising at RT Intelligence
January 1, 2024 - July 21, 2025
Provided client support, managed presentations and spreadsheets, and oversaw the visual management of books to enhance merchandising strategies.
Analista de Trade Marketing at Novo Atacarejo
August 1, 2024 - Present
Executed promotional campaigns and point-of-sale activations ensuring visibility and alignment with brand strategy. Supported sales teams and stores to promote cross-functional integration for campaign effectiveness. Assisted in supplier negotiations to secure better display conditions and promotional materials. Monitored brand promoters and analyzed campaign performance.
Analista de Inteligência de Mercado at Novo Atacarejo
August 1, 2024 - July 21, 2025
Analyzed category performance data to increase profitability. Developed planograms and store layouts to optimize merchandising and display.
Assistente de Visual Merchandising at RT Intelligence
January 1, 2024 - July 21, 2025
Provided client support, managed presentations and spreadsheets, and oversaw visual book management to aid merchandising projects.

Education

Bachelor’s Degree at Faculdade Boa Viagem - Wyden
January 1, 2015 - December 31, 2019
Postgraduate at Faculdade Boa Viagem - Wyden
January 1, 2022 - December 31, 2023
Bachelor’s Degree at Faculdade Boa Viagem - Wyden
January 1, 2015 - December 31, 2019

Qualifications

Curso Visual Merchandising e Vitrinismo
January 1, 2022 - December 31, 2022
Curso Visual Merchandising e Vitrinismo
January 1, 2022 - December 31, 2022
Automação de Marketing
July 30, 2025 - July 30, 2025
Storytelling para Marketing Digital
July 11, 2025 - July 11, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Non-Profit Organization, Wholesale & Distribution, Other