Available to hire
Hi, I’m Beatriz Simão da Silva, a passionate marketing professional with a focus on Trade Marketing and Visual Merchandising. With experience in the retail sector, I love connecting brands to people through creative communication that makes an impact. I’m moving to Portugal soon and eager to bring my skills and enthusiasm to new opportunities.
I’m interested in working within the sports and fitness marketing sector, social media, and projects with a purpose. I thrive in team environments, enjoy communicating with diverse audiences, and am always looking to contribute fresh ideas that authentically connect brands and people.
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Intermediate
Spanish; Castilian
Intermediate
Work Experience
Analista de Trade Marketing at Novo Atacarejo
August 1, 2024 - PresentExecuted promotional campaigns and point-of-sale activations to ensure visibility and brand strategy alignment. Supported sales teams and stores by promoting cross-functional collaboration. Assisted in supplier negotiations to secure better display conditions and promotional materials. Monitored brand promoters' performance and analyzed results of implemented campaigns.
Analista de Inteligência de Mercado at Novo Atacarejo
August 1, 2024 - July 21, 2025Analyzed data to increase category profitability. Developed planograms and store layout designs to optimize merchandising effectiveness.
Assistente de Visual Merchandising at RT Intelligence
January 1, 2024 - July 21, 2025Provided client support, managed presentations and spreadsheets, and oversaw the visual management of books to enhance merchandising strategies.
Analista de Trade Marketing at Novo Atacarejo
August 1, 2024 - PresentExecuted promotional campaigns and point-of-sale activations ensuring visibility and alignment with brand strategy. Supported sales teams and stores to promote cross-functional integration for campaign effectiveness. Assisted in supplier negotiations to secure better display conditions and promotional materials. Monitored brand promoters and analyzed campaign performance.
Analista de Inteligência de Mercado at Novo Atacarejo
August 1, 2024 - July 21, 2025Analyzed category performance data to increase profitability. Developed planograms and store layouts to optimize merchandising and display.
Assistente de Visual Merchandising at RT Intelligence
January 1, 2024 - July 21, 2025Provided client support, managed presentations and spreadsheets, and oversaw visual book management to aid merchandising projects.
Education
Bachelor’s Degree at Faculdade Boa Viagem - Wyden
January 1, 2015 - December 31, 2019Postgraduate at Faculdade Boa Viagem - Wyden
January 1, 2022 - December 31, 2023Bachelor’s Degree at Faculdade Boa Viagem - Wyden
January 1, 2015 - December 31, 2019Qualifications
Curso Visual Merchandising e Vitrinismo
January 1, 2022 - December 31, 2022Curso Visual Merchandising e Vitrinismo
January 1, 2022 - December 31, 2022Automação de Marketing
July 30, 2025 - July 30, 2025Storytelling para Marketing Digital
July 11, 2025 - July 11, 2025Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Non-Profit Organization, Wholesale & Distribution, Other
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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