Hi! I'm Darsha Santhosh Babu, a strategic and creative digital marketer with strong experience in managing social media, content planning, and digital campaigns across B2B and global audiences. I specialize in LinkedIn, Instagram, and email marketing, and I'm passionate about supporting brand growth and customer acquisition through impactful campaigns. I enjoy working with cross-functional teams and external partners to deliver measurable marketing results. My background includes working remotely with international companies and freelancing, where I've boosted engagement, optimized content production with AI tools, and crafted content for diverse sectors like luxury retail, technology, and lifestyle. With a Master's degree in International Business and hands-on experience, I love diving into analytics, storytelling, and creative strategy to make every campaign a success.

Darsha Santhosh Babu

Hi! I'm Darsha Santhosh Babu, a strategic and creative digital marketer with strong experience in managing social media, content planning, and digital campaigns across B2B and global audiences. I specialize in LinkedIn, Instagram, and email marketing, and I'm passionate about supporting brand growth and customer acquisition through impactful campaigns. I enjoy working with cross-functional teams and external partners to deliver measurable marketing results. My background includes working remotely with international companies and freelancing, where I've boosted engagement, optimized content production with AI tools, and crafted content for diverse sectors like luxury retail, technology, and lifestyle. With a Master's degree in International Business and hands-on experience, I love diving into analytics, storytelling, and creative strategy to make every campaign a success.

Available to hire

Hi! I’m Darsha Santhosh Babu, a strategic and creative digital marketer with strong experience in managing social media, content planning, and digital campaigns across B2B and global audiences. I specialize in LinkedIn, Instagram, and email marketing, and I’m passionate about supporting brand growth and customer acquisition through impactful campaigns. I enjoy working with cross-functional teams and external partners to deliver measurable marketing results.

My background includes working remotely with international companies and freelancing, where I’ve boosted engagement, optimized content production with AI tools, and crafted content for diverse sectors like luxury retail, technology, and lifestyle. With a Master’s degree in International Business and hands-on experience, I love diving into analytics, storytelling, and creative strategy to make every campaign a success.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Malayalam
Fluent
Hindi
Fluent
French
Intermediate

Work Experience

Content Writer at ToolJet
May 31, 2025 - July 21, 2025
Developed and managed LinkedIn content calendar, outbound email flows, and product update communications contributing to a 12% increase in LinkedIn engagement and 6% lift in email CTRs. Used AI-powered tools to streamline content production, test variations, and improve turnaround time for go-to-market assets. Created landing pages, onboarding guides, and roadmap updates in collaboration with design and marketing teams. Wrote blog posts explaining AI use cases, platform features, and product updates for technical and non-technical readers.
Freelance Content Writer at Self-employed
July 31, 2024 - July 21, 2025
Delivered SEO-rich articles for retail, beauty, and lifestyle clients, boosting page rankings and driving consistent organic traffic. Conducted keyword research and CMS publishing via WordPress to support lead acquisition and SERP growth.
B2B Marketing Assistant at Global Blue
August 31, 2023 - July 21, 2025
Developed B2B content strategies and high-conversion marketing assets for luxury retail clients across global markets. Supported multi-channel campaign rollouts, contributing written content for web, social, and email marketing initiatives. Created high-impact sales enablement content for luxury retail clients, including pitch decks, brochures, and email templates.
Digital Marketing Assistant at Sprachcaffe
August 31, 2022 - July 21, 2025
Maintained a structured weekly social media calendar aligned with ongoing campaigns and brand messaging. Led Instagram strategy and campaign rollout, using platform features such as Stories, Reels, and Highlights, and influencer collaborations to increase follower engagement by 10%. Created SEO-optimized content and trend-driven social copy, increasing organic reach by 8% and improving platform-specific performance.

Education

Master's In Management at Ecole de Management Léonard De Vinci
September 1, 2023 - April 30, 2024
Bachelor's in Arts at St. Aloysius College
January 1, 2015 - December 31, 2018

Qualifications

Advanced Google Analytics
January 1, 2023 - December 31, 2023
Google Ads Search Certification
January 1, 2023 - December 31, 2023
LinkedIn Ads (Enablers)
January 1, 2023 - December 31, 2023
SEO Certification Course (HubSpot)
January 1, 2023 - December 31, 2023
Content Creation: Strategy & Tools (LinkedIn Learning)
January 1, 2023 - December 31, 2023
E-commerce Marketing Foundations (LinkedIn Learning)
January 1, 2023 - December 31, 2023

Industry Experience

Software & Internet, Retail, Media & Entertainment, Travel & Hospitality, Professional Services