Available to hire
I am Branko Andrejevic, a passionate and experienced senior brand designer and art director with over 18 years of work across creative studios, ad agencies, start-ups, and global corporations. My journey has taken me through industries like advertising, IT, data analytics, life sciences, and mobile gaming, where I have developed a strategic, detail-oriented, and holistic approach to brand development and visual communication.
I thrive on balancing creative vision with business goals to deliver work that is both visually compelling and strategically sound. As a collaborative team player, I have successfully led initiatives across brand strategy, governance, and creative execution globally, including complex rebranding during mergers and acquisitions. I am dedicated to continuous learning and creativity, and I enjoy exploring art, design, technology, and culture in my personal time.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Senior Brand Designer at Clarivate
February 28, 2025 - July 21, 2025Designed and developed the Clarivate brand and expanded knowledge of B2B, Brand strategy, Brand governance, and branding in Mergers and Acquisitions (M&A). Contributed to establishing and maintaining brand guidelines ensuring visual consistency and brand governance. Collaborated with multiple teams including Marketing, Product Development, and Customer Service to align brand strategy. Led rebranding of acquired companies and products, ensuring smooth brand transitions and visual integration.
Graphic Designer at Nordeus (a Take-Two Interactive company)
October 31, 2021 - July 21, 2025Led the Nordeus rebrand from concept to rollout, shaping a fresh brand narrative, new visual language, and scalable identity system. Designed comprehensive brand guidelines and marketing toolkits. Oversaw external design partners and print vendors to ensure brand alignment. Acted as brand guardian ensuring consistent visual identity across channels. Supported cross-functional teams with tailored visual communication solutions and provided creative support for employer branding.
Art Director at McCann (McCann Worldgroup)
March 1, 2017 - July 21, 2025Crafted and executed high-impact campaigns for global and regional brands like Coca-Cola, Mastercard, Nestlé, Carlsberg, and others. Led concept creation and visual development, translating strategic briefs into compelling campaign concepts. Directed all visual outputs ensuring brand message alignment. Supervised photo shoots and video production to ensure visual consistency. Built trusted client relationships delivering creative work meeting both ambition and business objectives.
Senior Graphic Designer at Kreativa New Formula Alkemy
May 31, 2014 - July 21, 2025Developed concept-driven design solutions for brand and campaign initiatives across digital and print media for clients in banking, telecom, automotive, and energy sectors. Led design process from concept to delivery, ensuring alignment with strategic and visual goals. Adapted creative approaches to fit varied brand tones and media formats and worked closely with cross-functional teams to ensure consistent messaging.
Graphic Designer at Art Studio
February 28, 2010 - July 21, 2025Freelance Graphic Designer
August 31, 2008 - July 21, 2025Senior Brand Designer at Clarivate
February 28, 2025 - August 27, 2025At Clarivate, a global B2B intelligence and analytics leader, I designed and developed the Clarivate brand, expanding knowledge in B2B, brand strategy, brand governance, and M&A branding. I contributed to establishing and maintaining brand guidelines to ensure visual consistency and support brand education. Reporting directly to the Senior Brand Director, I collaborated cross-functionally with leadership and departments such as Marketing, Product Development, and Customer Service. I designed scalable brand systems supporting a unified global identity, maintained the Brand Portal for 10,000+ employees, and led rebranding efforts during acquisitions ensuring smooth brand integration.
Graphic Designer at Nordeus (a Take-Two Interactive company)
October 31, 2021 - August 27, 2025At Nordeus, I led the company rebranding during a period of rapid growth. I developed the brand narrative, visual language, and scalable identity systems, creating comprehensive guidelines and marketing toolkits. I ensured brand consistency across advertising, social media, and internal communications. I supported cross-functional teams including Employer Branding and Talent Acquisition, and created the full brand identity for the Nordeus Hub initiative, fostering industry collaboration. My role also included overseeing external design partners and supporting employer branding to position Nordeus as a desirable workplace.
Art Director at McCann (McCann Worldgroup)
March 1, 2017 - August 27, 2025Working at McCann, a leading global creative agency, I crafted and executed high-impact campaigns for major regional and global brands such as Coca-Cola, Mastercard, Nestlé, Carlsberg, and Telekom MTS. I led concept creation and visual development, collaborating with copywriters and creative directors to deliver award-winning campaigns across ATL, BTL, and digital platforms. I directed all visual outputs from moodboards to final assets, supervised photo and video productions, and built trusted client relationships by aligning creative ambition with business objectives.
Senior Graphic Designer at Kreativa New Formula Alkemy
May 31, 2014 - August 27, 2025At Kreativa New Formula, integrated later into Alkemy Group, I developed concept-driven design solutions for a diverse client base including banking, telecom, automotive, and energy sectors. I led design processes for advertising campaigns, corporate communications, and branded content, ensuring strategic and visual alignment. I worked on campaigns for top-tier clients such as Societe Generale, Telenor, Porsche SCG, NIS Petrol, and Weber, collaborating closely with cross-functional teams to maintain consistent messaging and visual quality.
Graphic Designer at Art Studio
February 28, 2010 - August 27, 2025Worked as a graphic designer creating various design projects for clients.
Senior Brand Designer at Clarivate | Global B2B Intelligence & Analytics Leader
March 1, 2025 - August 27, 2025Worked at the global Communications and Brand team designing and developing the Clarivate brand, focusing on brand strategy, governance, and education. Designed scalable brand systems and toolkits for a unified global identity across products and sub-brands, maintained the Clarivate Brand Portal with resources for over 10,000 employees, and ensured visual consistency across brand expressions. Led brand inductions and trainings, and played a key role in rebranding acquired companies within M&A activities, collaborating cross-functionally with Marketing, Product Development, and Legal teams to ensure brand integrity through transitions.
Graphic Designer at Nordeus (a Take-Two Interactive company)
October 31, 2021 - August 27, 2025Led the rebranding of Nordeus during rapid growth, shaping a fresh brand narrative and scalable identity system, and designing brand guidelines, digital assets, and marketing toolkits. Acted as brand guardian ensuring consistent visual identity across advertising, social media, and internal communication. Collaborated with teams such as Employer Branding, Talent Acquisition, HR, CSR, PR, and Workplace Experience. Created the brand identity for Nordeus Hub, fostering collaboration in the Serbian gaming industry, and supported employer branding efforts positioning Nordeus as a top workplace.
Art Director at McCann (McCann Worldgroup)
March 31, 2017 - August 27, 2025Crafted and executed high-impact campaigns for global and regional brands, including Coca-Cola, Mastercard, Nestlé, and Carlsberg, across ATL, BTL, and digital platforms. Led concept creation and visual development, collaborating closely with copywriters, strategists, and creative directors. Delivered award-level integrated marketing campaigns and directed all visual outputs ensuring brand tone and message alignment. Supervised photo shoots, video production, and post-production, and managed client presentations and relationships to meet creative and business objectives.
Senior Graphic Designer at Kreativa New Formula Alkemy
May 31, 2014 - August 27, 2025Developed concept-driven design solutions for a range of campaigns across digital and print media for clients in banking, telecom, automotive, and energy sectors. Led design from concept to final delivery for advertising campaigns, corporate communications, and branded content. Designed impactful campaigns for clients such as Societe Generale, Telenor, Porsche SCG, and NIS Petrol, adapting approaches to varied brand tones and media formats. Collaborated with copywriters and production teams to ensure consistent messaging and visual quality.
Graphic Designer at Art Studio
February 28, 2010 - August 27, 2025Freelance Graphic Designer
August 31, 2008 - August 27, 2025Education
Qualifications
Industry Experience
Media & Entertainment, Gaming, Life Sciences, Financial Services, Telecommunications, Professional Services, Healthcare, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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