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Hi, I'm Allec Seller, a passionate marketing professional with a solid background in brand management, category marketing, and global marketing consulting. I love taking innovative food and consumer brands from concept to market, helping them grow their presence both online and in retail through strategic marketing, influencer engagement, and product innovation. With experience working across industries and a Master's in Marketing Management, I thrive on creating compelling brand experiences and leading teams to deliver impactful marketing campaigns. I enjoy connecting with cross-functional teams and exceed targets by fostering collaboration and creativity in every project I take on.…Hi, I'm Allec Seller, a passionate marketing professional with a solid background in brand management, category marketing, and global marketing consulting. I love taking innovative food and consumer brands from concept to market, helping them grow their presence both online and in retail through strategic marketing, influencer engagement, and product innovation. With experience working across industries and a Master's in Marketing Management, I thrive on creating compelling brand experiences and leading teams to deliver impactful marketing campaigns. I enjoy connecting with cross-functional teams and exceed targets by fostering collaboration and creativity in every project I take on.

Allec Seller

Marketing Strategist, Brand Strategist, Influencer Marketing Manager, +2

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Hi, I'm Allec Seller, a passionate marketing professional with a solid background in brand management, category marketing, and global marketing consulting. I love taking innovative food and consumer brands from concept to market, helping them grow their presence both online and in retail through strategic marketing, influencer engagement, and product innovation. With experience working across industries and a Master's in Marketing Management, I thrive on creating compelling brand experiences and leading teams to deliver impactful marketing campaigns. I enjoy connecting with cross-functional teams and exceed targets by fostering collaboration and creativity in every project I take on.…Hi, I'm Allec Seller, a passionate marketing professional with a solid background in brand management, category marketing, and global marketing consulting. I love taking innovative food and consumer brands from concept to market, helping them grow their presence both online and in retail through strategic marketing, influencer engagement, and product innovation. With experience working across industries and a Master's in Marketing Management, I thrive on creating compelling brand experiences and leading teams to deliver impactful marketing campaigns. I enjoy connecting with cross-functional teams and exceed targets by fostering collaboration and creativity in every project I take on.

Available to hire

Hi, I’m Allec Seller, a passionate marketing professional with a solid background in brand management, category marketing, and global marketing consulting. I love taking innovative food and consumer brands from concept to market, helping them grow their presence both online and in retail through strategic marketing, influencer engagement, and product innovation.

With experience working across industries and a Master’s in Marketing Management, I thrive on creating compelling brand experiences and leading teams to deliver impactful marketing campaigns. I enjoy connecting with cross-functional teams and exceed targets by fostering collaboration and creativity in every project I take on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Intermediate

Hebrew (modern)

Intermediate

Work Experience

Marketing & Sales Lead at Happy Wolf Snacks, Toronto

May 1, 2023 - Present

Spearheaded marketing and sales efforts as first employee for innovative new food brand, from brand ideation through launch into 500+ retail locations, including Whole Foods and Erewhon. Developed and executed social media strategy, growing Instagram from 0 to 16.5K+ highly engaged followers and establishing a standout digital presence. Conceptualized and managed national in-store Brand Ambassador program with over 20 part-time ambassadors executing 200+ in-store sampling events annually. Led influencer and affiliate marketing strategy to drive trial and awareness among core consumer segments and boost visibility across key platforms.

Category Marketing at Maple Leaf Foods, Toronto

April 30, 2023 - July 21, 2025

Supported end-to-end marketing management of one category, including P&L ownership, brand strategy, capacity planning, product innovation, and go-to-market execution for all MLF brands, including Schneiders & Greenfield. Led development and alignment of a bold 3-year strategic growth plan aiming to double business growth securing buy-in across departments and executive leadership; plan remains on track and exceeding targets. Engaged cross-functional teams around brand priorities through clear communication and presentations to over 300 colleagues and leadership. Championed new product innovation balancing brand equity, operational feasibility, and financial impact.

Global Marketing Consultant at Fody Foods, Montreal

December 31, 2021 - July 21, 2025

Developed a market entry plan and expansion strategy for the UK market, now guiding the company’s international growth playbook. Delivered a social media strategy to support global expansion that increased engagement by 50%. Led a six-person cross-functional virtual team, managing project execution and reporting on strategic recommendations across the organization.

Brand Manager at WowWee Toys, Montreal

December 31, 2020 - July 21, 2025

Managed 5+ globally distributed brands including fashion brands with a $10M+ portfolio, driving 58% YoY sales growth in 2019 through strategic brand and product initiatives. Owned product innovation processes to fuel sales growth, brand relevance, and consumer excitement. Led cross-functional teams to develop and execute global go-to-market strategies, securing shelf space with Amazon, Walmart, Target, and more. Partnered with external agencies to deliver integrated TV and digital ad campaigns from media planning to creative execution.