Naveed Iqbal

Conduct QA audits for Google Ad Grants accounts to ensure compliance and performance standards. Identify and resolve conversion-tracking issues (GA4 + Google Ads). Report findings to stakeholders and propose corrective actions to maintain campaign effectiveness.

Conducted territory research to identify potential new clients interested in freight and cargo services. Reached out to potential clients via phone to set up meetings and discuss their needs. Collaborated with the team to create monthly freight cost sheets and updated team members about rates. Designed graphics to advertise new offers aimed at attracting new clients.

Contributed to the management and optimization of Google Ads campaigns across 100+ accounts, supporting a combined monthly ad spend of $150K+ and driving lead-generation performance. Collaborated with a lean team to plan, execute, and optimize campaigns at scale, leveraging Maximize Conversions bidding strategies to improve lead volume and efficiency. Reduced CPA by 20-30% across multiple accounts through search-term optimization and negative keyword structuring. Identified and eliminated wasted spend by filtering irrelevant traffic and improving query intent matching. Managed account suspensions, policy compliance, and verification issues across multiple client accounts. Supported landing page migrations (Unbounce) while preserving conversion-tracking integrity (GA4 + Google Ads).