Available to hire
Hi, I’m Natalia Arano, a Creative Content Planner & Strategist with over 4 years of experience in content creation, social media strategy, and brand storytelling. I specialize in designing high-impact visuals and campaigns for food, lifestyle, products, and fashion brands throughout LATAM. I love connecting brands with culture through fresh ideas and visual storytelling.
I’m passionate about delivering engaging content that drives brand visibility and engagement. Whether planning multi-platform strategies or coordinating creative teams, I’m always eager to bring creativity and strategic thinking into my work to help brands thrive.
Experience Level
Language
Spanish; Castilian
Fluent
English
Advanced
German
Beginner
Italian
Beginner
Work Experience
Freelance Creative Content Strategist at Freelance / Self-employed
January 1, 2022 - PresentWorked with brands such as Serendipity, Casa Azul, Hazsana, Taller Laura Sofía, Oma Brunch, Villa Terrón, and Minoil S.A. (Bendita, Mandala), among others. Planned and executed multi-platform content strategies, including Reels, carousels, TikToks, and Facebook Ads. Directed photoshoots and coordinated creative teams to ensure cohesive visual storytelling. Achieved up to a 50% increase in engagement and brand visibility through strategic content planning and execution.
Account Executive & Content Planner at Datec Ltda.
December 31, 2024 - July 21, 2025Managed content for El Genio X, EGX Tikts, and EGX Turbo. Led content planning and production across platforms—from project management to design—delivering 80+ assets monthly.
Marketing & Brand Experience Coordinator at Marley Coffee Bolivia
December 31, 2023 - July 21, 2025Led marketing and social media for a global coffee brand. Boosted engagement by 40% through influencer activations, local storytelling, and content tailored to Bolivian coffee culture.
Education
Bachelor's Degree at Universidad Privada de Santa Cruz de la Sierra (UPSA)
August 1, 2019 - November 30, 2023Industrial Design (initial studies) at Universidad de Palermo
February 1, 2017 - December 31, 2017Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services, Travel & Hospitality
Experience Level
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